The Role of Religious Tourism in The Implementation of Tourism Policy

Abstract

Implementation of tourism policy can be communicated effectively through the role of institutions in the context of religious tourism management, the tourism sector in cultural or religious tourism through regional policies can run optimally according to the objectives of social and economic benefits. The reality of policy implementation is not fully communicated well, especially in religious tourism with a level of visitation that is no less high than other tours. This is in accordance with the reality of religious tourism in the East Java region which can be used as a pilot for religious tourism empowerment. This article will analyse the implementation of regional policies towards the development of religious tourism. This research uses a qualitative approach, with a literature review study, analysing the communication model as a component of policy implementation. Through the context of tourism development policy implementation, this research will examine the potential of culture as a tourist attraction for tourists and the implementation of policies that support development. The results of the analysis of policy implementation with a cultural background in communication are expected to make effective and efficient communication, especially through digitalisation.