Proceedings Of International Conference On Communication Science

Interaction and Communication in the Online Learning Process during the Covid-19 Pandemic

Agusly Irawan Aritonang — 2022-11-10

The pandemic of Covid-19 has made significant impact on aspects of human life, including education. The restrictions by the government as an effort to prevent the spread of the virus have an impact on changes in the way of learning and the academic process. For 2 years the learning process was running by online. Now, slowly the hybrid system is also being implemented. Students with different characteristics try to redefine the process that they have undergone regarding the online and hybrid learning process. It is interesting to observe how students see the interaction in the online learning process and transition to hybrid. Using qualitative approach with focus group discussion as data collection technique to 10 students from different batches. As a result, there was confusion at the beginning for students, especially the class of 2020 because they did not have an idea how about the online learning process. The learning process with virtual becomes something informal in their perception when it can be done anywhere, for example from home. Distractions and difficulty in focusing happens to almost of all informants when they studying online .The phenomenon of dual device and multi-tasking is something often happens in online learning. When there is changing policy from online to hybrid, certain adaptations and adjustments are needed for students of the class of 2020 but not for students of class 2019. Most of the informants who have undergone the online learning process and are undergoing a hybrid system feel that the hybrid system offers flexibility for students as its positive side.

"THE INFLUENCE OF #DIBIKINSIMPEL VERSION OF YOUTUBE BANK BCA ADVERTISING ON QRIS USERS PERCEPTIONS"

Amara Auliya Dewanti — 2022-11-10

There is one major change in consumer behavior or "The Consumer Megashifts" due to the COVID-19 pandemic, namely Go Virtual, this is a factor in increasing the cashless society of the community. However, the development of usage is not proportional to financial literacy and the perception of QRIS users is less than optimal. Bank Indonesia cooperates with Bank BCA which is the Top Strongest Brand based on the customer perception index to expand information on the use of QRIS. Bank BCA provides education by creating advertising content through Youtube about a cashless society, one of which is the #DibikinSimpel version of the advertisement entitled "Semua Yang Mungkinkah Jadi Mungkin Dong Sama BCA Mobile". This ad has the most viewers on the Bank BCA Youtube account. This study aims to determine whether there is an influence between Youtube Ads (X) on QRIS User Perceptions (Y). This study uses a quantitative method with a descriptive method. Researchers used 400 respondents as a sample. Based on the results of the study, there is a relationship between the Youtube Advertising variable (X) which has a significant and positive effect on QRIS User Perception (Y). Results Tcount ( 48.756) > T table ( 1.966 ). This study has the results of the coefficient of determination from the influence of Youtube ads having an influence of 85.74% on QRIS User Perceptions, the remaining 14.26% which is influenced by other factors not examined in this study.

Mapping Research of Social Change in Indonesia During 2016-2021

Anak Agung Ayu Mirah Krisnawati — 2022-11-10

Social change has a broad meaning that includes various lives that exist in society. The explanation above can be said that social change occurs unavoidably. Thus, the community in it must be able to predict and anticipate the possibility of social change. One way to be able to predict and analyze as a form of anticipation of social change is in the form of research on social change. Research on social change is one of the important materials for studying social change itself. Thus, this research will focus on discussing mapping research on social change carried out in indonesia in 2015-2021. The method approach used in this study is bibliometric analysis. Document used as data to be analyzed are document in the form of scientific papers such as articles and conference papers. The use of bibliometric methods can measure and know the Development of research studies on social change research that occurs within a certain period. In this study the period used was between 2015-2021. While the data used is data on scopus database, based on may 11, 2022.Based on the exposure of the above data to documents related to social change research sourced from scopus database found a few results. The first result is that a document related to social change shows an increasing trend, especially starting from 2018 to 2021. In 2018 there were 50 documents that continued to increase to 131 documents in 2021. The dominant type of document is articles with 462 more documents compared to conference papers which only amount to 29 documents. The largest source of documents is in the publication of international journal of innovation creativity and change, which is 30 documents throughout 2019 to 2020. Mapping themes related to social change is there are four clasters which is the red cluster "opportunity", the blue cluster "social change", the green cluster "observation", and the yellow cluster "improvement".

COMMODIFICATION OF THE ACT OF DEFENDING ISLAM FILM 212 THE POWER OF LOVE

Nanang Haroni — 2022-11-10

This research aimed to picture a religion commodification using a film. The case study chose the 212 Act of Defending Islam represented by film 212 The Power of Love. It was interesting to observe as an Islamic film among other same kind of movies from the political of economy perspective, especially from the commodification process. That film was produced in taking the opportunity of market (its spectator) from mass mobilizing space in the real act that brought the religious and political issue at once. 212 The Power of Love gained nearly 400 thousands spectators, although its production side claimed reaching 700 thousands. That achievement didn’t come near to the real act mass - whom purposed to jail DKI governor Basuki Tjahja Purnama or Ahok of religion defamation - that claimed to reach 7 millions participants. But that film production continued to its sequel and prequel, showed that the business potential from the process of Act of Defending Islam issue exploitation considered potential for its creator thus it depicted a process - which Vincent Mosco mentioned as - content commodification and audience commodification.

Analyzing Cyberbullying with Dark Triad Theory and Zen’s Communication Psychology Perspective

Aurelius Rofinus Lolong Teluma — 2022-12-31

The phenomenon of cyberbullying is multidimensional, contextual, and even cultural. Therefore, the perspective of communication psychology asked to discuss cyberbullying from various perspectives, including the Eastern mindset. This paper aims to describe the mechanism of cyberbullying by dialoguing the perspective of the Dark Triad Personality theory as a Western view with the Zen tradition in Eastern philosophy to see human personality.

Communication Ethics in Online Learning at Vocational School of Sebelas Maret University During the Pandemic

Endang Martini — 2022-11-10

For almost four semesters online learning has been implemented. From it, we want to describe the communication ethics of Vocational School of student class of 2020 at the University of Sebelas Maret (UNS) in online lectures during the pandemic by using the Zoom Meeting application. A descriptive survey is used in this research, data collection uses open-ended questionnaires. The unit being sampled is 20% of the population with simple random sampling and 34 lecturers returned the questionnaire with fill out google form, from a total sample of 40 lecturers. Purposeful sampling was also used for the first time to know legal rules regarding online lecture etiquette. The principal results are students adapt more quickly but the frequency that often appears in online lectures is students closing the camera, communication is more one-way, even though some show their IT skills above their friends. This major conclusion is normative ethics in online learning is not fully owned.

FOLLOWERS RESPONSE TO PARENTING EXPERT ACCOUNTS ON SOCIAL MEDIA

Frida Kusumastuti — 2022-11-10

Social Media brings changes about expertise in various fields. You don't have to go through special education and a long period of time to become an “expert." Like Rensia Sanvira, through her social media accounts on Tik Tok , now the @rensia_sanvira account has four million followers. S-O-R theory is applied to describe followers' responses from the cognitive responses aspects, affective responses, and conative responses. Through a qualitative approach with interviews with followers, this study aims to describe the responses of followers of @rensia_sanvira. Purposively selected followers aged 20-34 years, and have children under five. The data is processed with Nvivo12 software. The results of the study show that the cognitive response of followers said that @rensia_sanvira's content was about parenting, so that followers learned a lot from @rensia_sanvira’s 's content about parenting tips, especially about parenting. In the conative response, all followers take the right action to the child according to the content or tips on the @rensia_sanvira account. It was found that there was a relationship between one response and another, specifically between the cognitive response and the affective response. This study concludes that the @rensia_sanvira account is a reference for followers in parenting. This can be seen from the cognitive, affective, and conative responses shown by followers of @rensia_sanvirasatas uploaded content, although Rensia Sanvira has no special background and long experience in parenting. Informative content, according to the needs as a parent of toddlers, and presented in an attractive manner, the @rensia_sanvira account can introduce Rensia Sanvira as a "parenting expert.”

STUDY OF SOCIAL LIFE ETHNOGRAPHY IN THE MALAY COMMUNITY OF PETALANGAN PELALAWAN IN THE DIGITAL ERA

Hevi Susanti — 2022-11-10

Objectives of this study are, Analysis of how the effect of digitalization on the change of Malay culture petalangan pelalawan riau, This research is motivated by the abandonment of the Petangan customs by the Petangan people. This Research This research is a qualitative descriptive study using an ethnographic research type. This research was conducted in the Petalawan community, Kerumutan sub-district, Pelalawan district, Riau. The subjects in this study used snowball sampling and accidental sampling. data collection techniques by observation, interviews and documentation. The data analysis technique in this study refers to the interactive model of Huberman and Miles. The results of research on the social life of the Petalangan Malay community are strongly influenced by digitalization because currently in the social life of the Petalangan community, the tradition of Basolang, which is a hereditary culture carried out by the Petangan Malay community.

Understanding the Inequality of Center-periphery Information Flow from the Migration of Seven Youths from Bandar Lampung to Jakarta

Moh. Rifaldi Akbar — 2022-11-10

Media in Jakarta (core) has a socio-cultural influence on Bandar Lampung (periphery). The accumulation of information production in Jakarta creates an unbalanced flow of information in the national information circuit. Mainstream media and converging media continues to create an anti-diverse flow of information. This paper finds that the media play an essential role behind migration and socio-cultural change for youth in Bandar Lampung. The migration of peripheral youth to Jakarta results from media habituation and routine in cultivating the symbol of Jakarta. For peripheral youth, Jakarta is not only a place to find opportunities, but Jakarta is a place for self-actualization, increasing social status, and prestige. While demographers place the problem of job opportunities as the main problem of people's migration in Jakarta, this paper places the accumulation of media hub and the production of information all around Jakarta as the cause of the accumulation of people migrate to Jakarta. In addition, the gap in technology and facilities in Bandar Lampung and Jakarta causes research subjects to legitimize their migration to Jakarta. This paper uses an ethnographic narrative method with data collection techniques in the form of interviews and observations.

COMMUNICATION STRATEGIES AND MODELS FOR THE ENFORCEMENT OF ISLAMIC LAW IN LHOKSEUMAWE CITY

Muchlis — 2022-11-10

The city of Lhokseumawe consists of four sub-districts, with a total of 68 gampong spread across four districts, with a population of 194,743 people. Lhokseumawe City area is mostly coastal areas and partly hilly areas. Geographically, Lhokseumawe City is located on the cross-Sumatra route, which is a strategic location in both the service and trade sectors. Most of the livelihoods of the people of Lhokseumawe City depend on the service and trade sectors. In the era of the 80s, Lhokseumawe City was once the center of Aceh's economy, since the discovery and operation of the liquefied natural gas processing, making economic life develop rapidly in Lhokseumawe City. along with the rapid economic growth made the circulation of the population so fast, which came from various regions both within Aceh Province and from outside Aceh, it also had an impact on the cultural life of the people who developed at that time. The cultural life of the people of Lhokseumawe City is basically the same as other regions in Aceh Province, in this area, there are also many other tribes originating from outside Aceh, such as Javanese, Batak, Minangkabau and several other tribes in Indonesia. In Lhokseumawe City, Islamic Sharia rules also apply as applicable throughout the province of Aceh. From the data above, it can be seen that the rules for implementing Islamic law must be implemented by the community in Lhokseumawe City which is also an obligation for the local government to enforce and carry out the implementation of Islamic Law. The role of communication science in conveying messages as a form of socialization and information to control and implement these goals is a must for local governments.

Negotiated Order in Mut’ah Marriage

Muhammad Najih Farihanto — 2022-11-10

Marriage, as defined by Law No.1/1974, is an inner and outer relationship between a man and a woman with the goal of building a joyful and eternal family (home) based on the One Godhead. However, there are various social phenomena that occur in the society with specific goals that are structured in a marriage process known as mut'ah marriage or contract marriage. In this study, the author attempts to evaluate mut'ah marriage from a sociological standpoint using a social definition paradigm and the perspective of symbolic interactionism, specifically negotiated orders. This research is a library research. As a result, actors face a variety of incentives ranging from the economic to the social which can then cause damage at the stage of the basis of action to the stage of consumption or action. Two forms of negotiation were also found to justify mut'ah marriage, namely the negotiation of the rational dimension and the negotiation of the economic dimension

MBKM Project: The Filmaking Process of "Indonesia Tsunami Alert" Campaign Video for Disaster Education

Pratiwi Cristin Harnita — 2022-11-10

The Indonesian government continues to strive to reduce the risk of disasters including tsunamis disaster. In the case of earthquakes that have occurred in Aceh, in the southern region of Java to Bali, there is a layer of sediment that is suspected to be strongly used by tsunamis from different times. This fact requires special attention and effort in risk communication. Previous studies have shown that there is an important role for the mass media to influence perceptions for disaster preparation. Therefore, the campaign video "Indonesia Tsunamy Alert" as one of the disaster mitigation efforts. This paper describes the process of making a video from the corner of the filmaker field.

ADAPTATION AND INTERACTION PROCESS OF INTERNATIONAL STUDENTS FROM INDIAN MALAYSIAN IN PALEMBANG, INDONESIA

Rahma Santhi Zinaida — 2022-11-10

Indian Malaysian students in Palembang looked quite secluded at the first time they started studying in Sriwijaya University. Instead of speaking Malay Language, they spoke English and Indian, and they also had a problem with adaptation and social interaction. based on that situation, this research raised the problem on the adaptation process of Indian malaysian students in Palembang and the obstacles in the process of adaptation. The subjects of this research were Indian Malaysian students of Sriwijaya University studying in medical faculty. This research used a qualitative approach and phenomenological method by Alfred Schutz’s theory. Data collections were obtained by using observation, interviews and documentation. The results revealed that India students from Malaysia had a cultural identify issue that they were steeped in India culture. This phenomenon affected the process of adaptation during their stay in Palembang. In terms of social interaction, they were still influenced by the habits which they applied in India. So even though their residents were Malaysia and Indonesia particularly Palembang, the students still used a very strong Indian ethnic values, and it was quite difficult for them to adept in Palembang with Malay and Islamic culture.

COMMUNITY INSTAGRAM @PHDMAMAINDONESIA AS A MEDIA SHARING FOR WOMEN IN UNDERTAKING DOCTORAL STUDIES

Safira Hasna — 2022-11-10

The emergence of Instagram has now become a platform that is used as a medium of information and education for its audience, especially women. Instagram allows someone express their opinion and be seen by many people, one of which is to support women in education. In case of education, many women in Indonesia face challenges in pursuing doctoral studies, especially for those who are married or have children. This is because they have to do the academic assignments while they have also the responsibility to take care of their children and family. In view of the above, the Instagram @phdmamaindonesia was established as a social media for women to motivate them and sharing learning experiences. Through a qualitative research method using Fairclough content analysis, the objective of this study is to analyze the content of Instagram @phdmamaindonesia as a media sharing for women in undertaking doctoral studies. The researchers analyzed three contents with the most likes in 2022 and as a result, all content represented a visual form that matched the upload description, such as experience and motivation. Most of the content used the hashtag #phdmamaindonesia as their identity, as well as #womensupportwomen, #perempuanberbagi, #perempuanssekolahlagi to show their support for fellow women. The forms of comments mostly agree to the contents, sharing their experiences through comments, and expressing opinions about how the education system should support women to continue their studies.

Papuan Student Communication Ethics in Aceh: An Intercultural Communication Analysis

Saiful Akmal — 2022-11-10

Ethical communication has now become an important issue in message delivery as cultural exchanges taking place in the community may lead to dispute and conflict. This study, thus, wants to know how the communication ethics between Papuan students during their stay in Aceh. Considering the fact that Aceh and Papua are representations of the cultures of westernmost and easternmost provinces in Indonesia respectively, moreover, there must be some kind of communication barriers and cultural differences. The method used in this study is a qualitative research design with descriptive approach by conducting in-depth interviews with Papuan students studying in Banda Aceh, the capital city of Aceh Province, Indonesia. The results of this study indicate that the communication ethics practiced by Papuan students are really nice, such as starting to learn the Aceh culture, language and getting along with Acehnese students, being polite and ethical, even though most of the Papuan students are relatively quiet and shy. On the other hand, this study also reveals the fact that there are cultural barriers in the communication ethics of Papuan students caused by wrong perceptions of the Acehnese people. This study can contribute to the existing body of knowledge and practices of how communication ethics between the two most constrasting culture, religious backgrounds and tradition in diversed but united Indonesia.

SYMBOLIC COMMUNICATION IN THE TUTURANGIANA ANDALA RITUAL: TRANSLATING THE CONVERSATIONS OF THE BUTONESE WITH THE SEA

Sitti Utami Rezkiawaty Kamil — 2022-11-10

The purpose if this research is to find out how symbolic communication at Tuturangiana Andala ritual on Pulau Makassar in Baubau city. Data analysis techniques use a qualitative approach, location the study is on the island of Makassar city of Baubau southeast Sulawesi. The study suggests that the process of performing the tuturangiana andala ritual was a four-point sacrifice held by the people on the Pulau Makassar, in the performance of Tuturangiana Andala has a symbol where in the symbol has a meaning and is known only to the Butonian people on the Pulau Makassar. The study used the symbolic interaction theory by Herbert Blumer. The identification of six informers was deemed viable. A symbol or instrument found in the Tuturangiana Andala ritual of green bamboo, betel nut, black goat, and red flag.

Indonesian Moslem Mother’s Style of Communication Upon Sexual Education For Boys in Their Early Age

Suci Marini Novianty — 2022-11-10

Many sexual violence cases put men as either a victim and perpetrator. The way they groom since early childhood could help setting the best example to how they should respect and protect their boundaries in sexual business. Therefore, boys are necessary to be given a sex education since their early age. However, the sex education is considered taboo in Indonesia, said that it is related to religious view, when they are not. This paper examined "How is Indonesian moslem mother’s style of communication upon sexual education for boys in their early age?." Researchers use descriptive qualitative methods to analyze, describe, then explain in depth and detail based on the activities of social phenomena. In two informants, it was found that they have a tendency to have different communication styles depending on the stage of sex education they give to their boys at an early age. They adopt an assertive communication style for the information they share. However, they change to apply a non-assertive communication style when they feel they have no understanding toward the information they convey or the child asks a question and they are unknown to the answer. Finally, they can also become aggressive when they force their children to follow directions regarding the sex education they provide.

When Spouse Decide To Be Childfree: Are They Happy Without Child?

Wahyu Utamidewi — 2022-11-10

An investigation into the psychological and physiological impacts of infertility on married couples A childfree adult is one who has never wanted children and has no plans to do so in the future. They have no physical or mental limitations that would prevent them from having children, yet they make the decision not to. The relevance, motivations, experiences, and modes of communication between childless husbands and wives are the primary foci of this study project. The principles of phenomenology and social construction are used in this research to build reality. Interviews with single participants are a key component of the phenomenological approach to data collection. This poll found that eight of the married couples who do not have children have been together for at least three years but have not been successful in having children. The data was examined using interpretive research methods as well as literary research procedures. The findings of this study show that the presence of children is not considered to be a defining characteristic of marriage, and they also show that not having children can have positive effects on other aspects of life, particularly on the capacity of a husband and wife to know and appreciate each other. According to field research, the relationship between married couples who do not have any children is found to be a healthy one. Multiple variables, including a lack of desire for children, individual circumstances and job goals, health concerns, and personal opinions against bringing more physical people into the world, can affect complex life decisions. Some examples of these causes are: It is possible that a person might be better off if they did not have children, despite the fact that there does not seem to be an evolutionary rationale for this choice.

Marketing Public Relations, Instagram, and Banyumas Food: An Effort to Promote and Protect Local Food as a Cultural Heritage

Wisnu Widjanarko — 2022-11-10

Globalization is a double-edged sword against local products, capable of amplifying their existence while simultaneously threatening their existence in the dynamics of human civilization. Local cuisine is one of the cultural artifacts experiencing this situation, in which the marketing public relations strategy is expected to become a communication approach in protecting the existence of local food while developing it as one with strategic economic value. This research tries to examine Instagram as a medium for protecting and developing a culinary culture in Banyumas Regency, Central Java Province, which is known to have culinary wealth and is part of the nation's cultural diversity. The subject of the study was an Instagram account, @dinporabudpar_banyumas, with the object of his research being how culinary protection and promotion efforts were carried out on the account. Through a qualitative analysis approach, the results showed that Instagram can be a means of promoting local cuisine as well as a local culinary protection agent through the provision of information. Based on these results, Instagram accounts @diporabudpar_banyumas use a pull strategy approach, where visual and text messages available on the account seek to build a narrative about the product comprehensively while building constructive opinions that are persuasive and appreciative of the culinary and those who consume the food.

SEMIOTIC ANALYSIS OF WEDDING TRADITIONAL PROCESSES IN ACEH – JAVA CULTURE IN GEUREUDONG PASEE DISTRICT

Zulfikri Usman — 2022-11-10

In this study entitled "Analysis of Semiotics of Traditional Wedding Processions in Aceh-Javanese Culture in Geureudong Pasee District," the author examines how Semiotic Communication exists in Geureudong Pasee, and what semiotics is used in marriage in Aceh-Javanese culture in Geureudong Pasee. Researching the meaning of semiotics used at the time of the wedding, the implementation schedule, and the place of implementation, as well as researching the meaning of denotation, connotation, and myth that occurred during the marriage of the two cultures. The main data sources used in qualitative research are the implementation, movements, and actions of the two cultures, and for the completeness and validity of the data by using instruments, data, documents, several respondents who are experts in the field of culture, traditional advice from the two cultures. and others. The theory used in this research is the theory of Social Construction, which sees the meeting of two different cultures forming another construction. The most dominant cultural components are beliefs, values , and norms, which then give birth to an interesting cultural integration because each party realizes that there is give and take. The meeting of these two cultures did not cause division or conflict, instead, they respected each other or one culture with another, from each culture they realized that differences did not make them different, the semiotics used by the Acehnese could be used and utilized well by the Javanese as well as by the Javanese. The researcher also suggests that traditional elders or those who know adat should take the time to teach the next generation, because if there are no traditional actors, then the next generation will not know the custom.

WHY GEN-Z IN KENDARI CRAVE HORROR YOUTUBE CONTENT?

Sitti Utami Rezkiawaty Kamil — 2022-11-10

Youtube which is a social media used to convey or give messages to audiences, both informative and entertainment in the form of audio-visual. Youtube can be interpreted as an alternative media, where usually alternative media is often considered as a form of resistance to mainstream media. Each individual has different motives when choosing and using media. The motive of watching is one of the motives that moves each individual. While on the satisfaction, there is real satisfaction that can be directly felt from the use of a medium including the use of Youtube as a medium. The types of data used in this study are qualitative data with data collection used are observation techniques, interviews and documentation. The informant determination technique is carried out by means of snowball sampling. Using Uses and gratification theory as the basis, this research was conducted in Kendari City with an analysis based on the results of interviews conducted on Gen-Z circles which are Saraddict (a term for the Sara Wijayanto fan community). The audience is assumed to be active and has a purposeful purpose. Members of the audience are considered to have their own responsibility in holding mass media elections to find out their needs, meet their needs and how to meet them. The results shows the motives and satisfaction of the audience are, the majority of their motives are to get entertainment and enjoy horror show content while adding to their information about something that was not known before. while what makes Gen-z satisfied with Sara Wijayanto's content is because the content presented is varied and attractively packaged, another thing is the presence of guest stars on horror content that gives different colors so as to turn fear into funny things when watching Sara's content.

Representation of Siri’ in the Novel Tenggelamnya Kapal Van Der Wijck

Alem Febri Sonni — 2022-11-10

This article examines how the Bugis-Makassar value of siri’ is depicted in the novel Tenggelamnya Kapal Van Der Wijck by Haji Abdul Malik Karim Amrullah (often shortened to “Buya Hamka,” or simply “Hamka”). Through framing analysis of select dialogue and narration depicting siri’ from the novel supplemented by relevant literature sourced from journals, books, and web articles, this examination found that, although the protagonist character of Zainuddin has both Makassar and Minang roots and was written with the intent to represent the Makassar perspective, Hamka’s own background as a Minangkabau ethnic (albeit one who lived in Makassar for an extensive period) results in incomplete depictions of the regional value of siri’ and Makassar customs.

The Construction of online Media Against the Procession of Kendi Nusantara

Agustinus Rustanta — 2022-11-10

The IKN Law has been ratified by the House of Representatives. Then, to mark the start of a giant project, namely building a new IKN, President Joko Widodo conducted a procession at the zero point location. The procession is pouring soil and water from 34 provinces into a container called Kendi. This event not only raises the pros and cons, but also creates a mystical, occult, and magical impression for some people. Likewise, the media construct messages in various ways and styles. The purpose of this study was to determine the message construction by detik.com and kompas.com in framing the news regarding the Kendi Nusantara procession. The object of this research is the coverage of the two online media at the specified time. This research method is qualitative with framing analysis. Data were analyzed using Zhongdang Pan and Gerald M. Kosicki's framing analysis. The results showed that these two online media reported the same phenomenon with different styles.

Young Generation Media Literacy on Utilization of Detik.com Online News Media

Eda Elysia — 2022-11-10

Current communication technology supports the flow of information exchange. For those who can take advantage of communication technology, are also those who can play the role of producers, consumers, distributors to information manipulators. The fast flow of information delivery is feared by readers who are unable to distinguish between factual news and hoaxes. This can be anticipated by being equipped with media literacy skills. Currently, the younger generation (millennials and Generation Z) are those who are predominantly consumers of digital information. They are the ones who take advantage of the use of internet-based communication technology, especially in obtaining information. However, the problem is that Indonesia's literacy level is fairly low. Detikcom asa pioneer of online news media in Indonesiahas contributed to delivering news for news readers. However, there are still many who have not maximized the use of detikcom as a reference source for reading, especially for the younger generation. The purpose of this study is to determine the media literacy carried out by young towards the use of the detik.com application or site. This study uses qualitative research methods with a case study approach and detikcom as the object of research. The results of this study concluded that readers from the younger generation have adopted a media literacy attitude as a provision to face the fast flow of information. The media literacy they do on detik.com as a news source has met the stages of access, understanding, and analysis, but not at the production stage.

THE EFFECT OF SOCIAL MEDIA INFLUENCE INSTAGRAM ACCOUNT @pemol.id ON FOLLOWERS' INTEREST USING THE PEMOL APPLICATION (ONLINE scavengers) IN PEKANBARU CITY

AnuarRasyid — 2022-11-10

This study aims to determine how big the influence of social media exposure on Instagram account @pemol.id on the interest of followers using the Pemol application (Online scavengers) in Pekanbaru City. This study uses an explanative quantitative research method with a simple random sampling technique and uses the Slovin formula to get a total of 100 respondents. The questionnaire is distributed in the form of a google form. The data analysis technique used simple linear regression and coefficient of determination (R²). Researchers analyzed the data using the SPSS for windows version 24 application. Based on the results of a simple linear regression analysis, the coefficient value in this study was Y = 15.333 + 0.741 X. The constant number (a) was 15.333 and the variable coefficient X was 0.741. Meanwhile, the t-count is 11.357 which is bigger than the t-table of 1.664. Where Hₒ is rejected and Hₐ is accepted with a significance of 0.05, it can be said that there is an influence between exposures to social media Instagram @pemol.id on followers' interest in using the Pemol application (Online Scavengers) in Pekanbaru City is in the medium category.

Facing Public Resistance on Covid-19 Information: The Importance of Attractive Content Creation in Digital Media

Shinta Desiyana Fajarica — 2022-12-30

Corona Virus Disease 19 (Covid-19) is considered the worst global pandemic in history. Like other countries worldwide, Indonesia has been dealing with the pandemic for approximately three years. However, the public’s understanding of the Covid-19 consequences and impacts, i.e., the symptoms, variants, the procedure for handling the disease, the prevention, and the vaccination, remains an issue. Furthermore, people started to feel overloaded with too much information about the Covid-19 pandemic. This could lead to a higher risk of transmission because adherence to protocols is undermined. This article aims to provide an overview of the importance of creativity and strategic content in disseminating information about the Covid-19 pandemic, which includes targeting the right audience, and using the right words, visuals, references, and media channels. Based on observations made through four media platforms, i.e., YouTube, Facebook, Instagram, and Twitter, this article aims to provide an overview of the use of media in conveying information during the pandemic. Leveraging creativity in content creation can make public education more effective. This article was prepared to fight public resistance to information about the Covid-19 pandemic and future similar critical situations.

Questioning on Pers Role Toward Publik Interests and The Need of Media Literacy

Jonas Klemen Gregorius Dori Gobang — 2022-11-10

The relationship that occurs between the media and the public does not always lead to a symbiotic mutualism. The media and the public in some relations give rise to tug of war interests, sometimes they are balanced, sometimes they overlap. Ideally, the media position themselves as providers of content that are proportionate to the public. Proportional here in the sense of according to what is needed by the public. However, in practice, the political economy of the media is an unavoidable problem because the relationship between the media and the public also involves industry as the environment in which the media is located. When industrialization is attached to the media, the relationship between the media and the public is very likely to run unequally. The public is no longer positioned as accessing information that must be served and considered. In fact, the public is placed as a commodity whose interests in the media seem to have been neglected. As a result, there is a lot of media content that overrides the public interest because it is merely pursuing capital. From this point, the demand for the public to be active and critical becomes important. In the end, the media literacy movement is no longer a made-up demand, but a necessity so that the public, as the owner of resources, has their interests protected.

Analysis of The Komisi Penyiaran Indonesia’s Warnings on Problematic Broadcasting in 2020-2021

Iskandar Zulkarnain — 2022-11-10

This study analyzes the warnings issued by the Indonesian broadcasting commission or Komisi Penyiaran Indonesia (KPI). The research method used in this research is descriptive quantitative. Descriptive method seeks to describe or describe the existing data from the object of the issue of the study. The analysis was carried out on 152 reprimands for problematic television and radio programs from 2020 to 2021. The year of 2020 is when the pandemic start hitting Indonesia. Data collect until 2021 to see what happen to Indonesian broadcasting when the pandemic hit. This research was conducted in 2022, therefore the data on warnings in 2022 were not analyzed. The results showed that the programs that received reprimands were not only local, but also international. The types of problematic broadcast programs include infotainment programs, news, soap operas, advertisements, variety shows, reality shows, talk shows, films, tv films, religion, sports and advertorials. The most warnings were given to infotainment and news programs, each with a total of 24 warnings. Next, the soap opera program received 20 warnings and advertisements received 19 reprimands in a period of 2 years during the Covid 19 pandemic that hit Indonesia. The television station that received the most KPI warnings in 2021 was Trans TV with 26 warnings. Troubled broadcasts generally violate the interests of children. Both due to violation of broadcast hours and also violations of norms. The existence of the second letter of reprimand and temporary suspension shows that television stations have not yet made improvements to their broadcast content.

Communication Ethics in the World of Digital Media

Maria Ulfa Batoebara — 2022-11-10

Social media is a medium for interconnecting and because it happens online, people can interact with each other without being restricted by space or time. Social media eliminates human boundaries for social, space and time limits on this social media. People can communicate with each other anytime, anywhere. Indonesian society is in the digital age, and the use of the Internet as an information and communication technology is inseparable from the aspect of life. Changes in thinking and behavior make it easier for people to use digital technology platforms that provide interactive information. The importance of communication ethics in digital media to control emotions and respect the privacy of others. So speak good and polite words and don't use harsh and Keywords: Ethics, Communication, Digital Mediaprovocative pornography or Sarah's words.

Repressive Measures Against Journalists and Media as Advocacy Medium

Mohammad Solihin — 2022-11-10

Cases of violence against journalists continue to occur from year to year. Based on AJI Indonesia's records, during the last 5 years there were 265 cases reported including 64 cases in 2018, 58 cases in 2019, 84 cases in 2020, 43 cases in 2021, and the last 16 cases until May in 2022. Advocacy is a solution in solving this case. The involvement of the mass media for advocacy campaigns is an interesting thing. This article aims to find out the media used by AJI in Semarang City and how AJI in Semarang City uses these media in the process of advocating for journalists who experience repressive actions in 2020. The research method uses a qualitative approach with a case study method. The data sources used were obtained from interviews, observations, and documentation related to repressive actions against journalists that occurred in 2020 in Semarang, Central Java. The data were analyzed by triangulation method. Based on the data analysis carried out, the results of this study concluded that the use of mass media was considered effective in the process of advocating repressive actions against journalists in 2020 in Semarang, Central Java. The media used by AJI in Semarang City are online media and electronic media. Online media in the form of social media (Instagram, Twitter, and Facebook), Youtube Serat.ID, website advokasi.aji.or.id, and online news portals (tirto.id, serat.id, kompas.com, suara.com, ayosemarang.com, news.demokrasi.co.id, beritamerdekaonline.com, suarajawatengah.id). Meanwhile, electronic media are television (Metro TV) and radio (Radio Elshinta). The use of the Semarang City AJI network media is based on the characteristics of the media itself, so that the range of messages conveyed is more focused.

Digital Media Literacy during Covid-19 Pandemic Era among Millenials

Nailul Mona — 2022-11-10

In information and digital era, people were convenient in gain information from various media, especially online media. But this also bring threat if they don’t have the digital media literacy. This study attempt to explore digital media literacy among millennial during Covid-19 pandemic. Covid-19 pandemic indirectly force people to increase their level of digital media literacay by using technology as an impact of Work from Home policy. This study using data collected using existing statistic combined with online survey. Existing statistic used to view the trends related to the study, and online survey were used to gain more personal information about digital media use. Sampling in online survey drawn using quota sampling, to compare any difference from each millennial categories. Using multiple data collection method and several datasets were researcher’s attempt to explore this study from multiple perspective, or called triangulation. Results show that Indonesia netizens were fairly digitally literate. They become more familiar with the internet and digital services during the Covid-19 pandemic. Internet penetration also distributed evenly in every region in Indonesia, as an effect of digital transformation and infrastructure development. But to be truly digitally literate and have media literacy, Indonesian netizen need to have both hard skills (ability to access internet and understanding technology) and soft skill (creativity, persuasion, emotional intelligence, collaboration, and adaptability).

INSTAGRAM SOCIAL MEDIA MARKETING ANALYSIS INSURANCE BROKER IN IMPROVING BRAND AWARENESS

Ngurah Rangga Wiwesa — 2022-11-10

The technological era is becoming more sophisticated, and technology is becoming more human-like. As time passed, human needs expanded beyond clothing, food, and shelter. Humans should consider other needs such as education, health, and the need for old age. Insurance Broker is one of the insurance marketplaces that sees an opportunity and believes it can help raise Indonesians' technological awareness of insurance. People do not buy insurance and trust insurance because of its innovation and convenience. Insurance Broker must enter the startup insurance market in order for people to recognize brands and transact on its platform. Insurance Broker, according to the author's observations, not only focuses on providing convenience on its platform, but it also employs a variety of marketing strategies, such as introducing its brand via Instagram. In this study, the author intends to conduct research on Insurance Broker's Instagram social media platform. The author is curious about Insurance Broker's Instagram communication strategy for increasing Brand Awareness. As a result, the study is titled "Analysis of Social Media Marketing Instagram Insurance Broker in Building Brand Awareness?"

Parent-Child Interaction in Distance Learning During the Corona Virus Disease 2019 (Covid-19) Pandemic

Puri Kusuma Dwi Putri — 2022-11-10

The Distance Learning Policy (PJJ) during the pandemic prevented children from going to school. They ought to learn from home with the sophistication of Information Communication Technology (ICT). The existence of social restrictions during the pandemic reduces children's social interactions with teachers. Thus, the role of parents while at home is important to achieve the success of Distance Learning in early childhood during the pandemic. The purpose of this study is to describe and explore how parent-child interactions use ICT through PJJ during the Covid-19 pandemic. The research method used is qualitative with a phenomenological approach. The informants consisted of 3 parents and 3 Pre-school and Kindergarten students who underwent PJJ during the Covid-19 pandemic. The results of the study show that firstly, the majority of mothers engage in social interactions more frequently during PJJ with their children, because they are more active at home. Second, the role of parental communication is important in PJJ assistance. Parents control when their children use gadgets. Third, the existence of PJJ does not make children want to always access gadgets, because parent-child interaction in screen time has been built before the pandemic.

Public Perception and Attitude on Fact-checking: A Case Study from Indonesia

Putri Limilia — 2022-11-10

Fact-checking, for over a decade, is part of misinformation debunking strategies. This initiative, during the period, get pros and cons regarding to its effectiveness. In the midst of the controversy, it is necessary to figure out whether this practice is widely known and public perception and attitude towards fact-checking. Survey was conducted to gather data from 13 provinces in Indonesia. The provinces were elected in purpose to represent three are in Indonesia namely west, central, and east. Quota sampling based on age group category was proportionally utilized regarding to sampling techniques (N= 846). Research depicts fact-checking is not popular among the respondents particularly women, people with low level of education, and the older generation; thus, many of them rarely did fact-checking. Liputan6, Kompas, and Cekfakta.com are the most popular fact-checking organization while fact-checking by the government is the least popular. Most of the respondents have a positive perception and attitude on fact-checking such as reading, re-share, and discussing the clarified information with other people.

THE CONTRIBUTION OF USER-GENERATED ONLINE VIDEO TO EMPOWER INDONESIAN MIGRANT WORKERS: A DISCUSSION PAPE

Rahmatul Furqan — 2022-11-10

The marginalization of Indonesian migrant workers is not a new story. Their dream of success abroad ended as a nightmare since some of them were physically and mentally abused, especially those who work in the informal sector. A series of innovation in technologies have offered an opportunity for improvements in freedom and justice. This particular paper addresses the gap in the academic literature by analyzing the role of citizen-generated video for advocacy purposes and hasten social changes, particularly for Indonesian migrant workers. Desk research was used as the methodology in this research. A large volume of bibliographic materials related to the use of user generated content to empower marginalized people was scanned and a limited number of documents have been critically reviewed. Articles were included in the review if the author discussed UGC along with debates related to its capacity for empowerment. As a result, this paper develops the argument that the capacity to participate in both video production and dissemination would enable Indonesian migrant workers to fight against injustice and discrimination and enhance their democratic engagement. With a set of camera in their hand and supported by the networked platform, Indonesian migrant workers are now able to create first-hand evidence which is powerful
to encourage or boost public social and political action. As a promising feature, the user-generated video is a way for Indonesian migrant workers to be “visible” and to have the “voice” and challenge the negative stereotype that existed in society or negative framing in mainstream media towards them.

Dialogic Communication Model Application To Measure Dialogic Level on Website

Reza Safitri — 2022-11-10

Corporate communication is one of the main keys to building public trust in a company. The development of information and communication technology such as websites is used by companies to achieve a goal. This study uses quantitative content analysis methods to answer whether PT Freeport Indonesia, which is now a state-owned company, can implement Dialogic communication on the company's website. The methodology used is quantitative content analysis, while the research is the website of PT Freeport Indonesia for the period 2021. The data analysis used is a coding sheet and the principles presented by Kent & Taylor (1998). The results obtained are through the eight main features and their contents, and 88 news reports in 2021 that the principles of dialogic communication are applied to the website. PT Freeport Indonesia applies all the principles of Dialogic Communication so that it can be called dialogic, which is open and communicative to the public or its visitors. The five principles have different values or levels in each principle ranging from very good to less than optimal. The PT Freeport Indonesia website has the main purpose as a means of sharing information, not for direct two-way communication. The five principles have different values or levels in each principle ranging from very good to less than optimal. The PT Freeport Indonesia website has the main purpose as a means of sharing information, not for direct two-way communication. The five principles have different values or levels in each principle ranging from very good to less than optimal. The PT Freeport Indonesia website has the main purpose as a means of sharing information, not for direct two-way communication.

Digital Skill: Optimizing the Utilization of Information Technology by Pesantren University in Alumni Tracking Activities

Rila Setyaningsih — 2022-11-10

Digital skill is the ability to discover, evaluate, use, share and create content using digital devices. The implementation of alumni tracing based on website is a form of implementing digital skills in educational communication. This research was conducted to determine the implementation of a tracer study at Universitas Darussalam (UNIDA) Gontor as a boarding school-based university by optimizing information technology according to design standards and methodologies set by the Directorate General of Belmawa Ristekdikti RI. This study uses a qualitative case study approach because the researcher wants to dig deeper into the phenomenon of optimizing information technology in Pesantren in carrying out alumni tracking. Collecting data through interviews and observations with the manager of the tracer study at the university level and the person in charge of the tracer study of the study program. The data analysis technique was carried out based on the theory of Milles and Huberman which consisted of data reduction, data presentation and drawing conclusions. Source and method triangulation was used as a technique for measuring the validity of the data in this study. The results showed that the implementation of the tracer study at Darussalam Gontor University had optimized the use of information technology in the form of a google form. In addition, a website-based alumni tracking system is currently being developed. This study uses the Theory of Planned Behavior as a research framework. With regard to technology adoption, there are 3 things that are extracted from the research subjects, namely abilities, knowledge, and resources owned by the implementer of the UNIDA Gontor tracer study, 3) the resources have been well prepared for the adjustment to the standards and methodology of the tracer study set by the Directorate General of Belmawa Ristekdikti. The recommendation given by the researcher is that there is a need to increase skills and knowledge for optimizing the use of a website-based alumni tracking system and providing appropriate resources.

A Social Campaign Strategy to Oppose Body Shaming

Rizaldi Parani — 2022-11-10

Attacking persons based on their physique is often called body shaming. Body shaming occurs not only in the real world, but also in cyberspace, especially as the development of the media can have a negative impact on one's thinking. On the other hand there are efforts made to counter body shaming, through the campaign on loving oneself, or often called self love. This study aims to find out how the Self Love Warrior (SLW) organization conducts a campaign through Instagram @selflovewarrior.id so that it can encourage the community, especially Indonesian women, to stand up against body shaming, and help Indonesian women to love themselves more (self love). This study used a qualitative approach and case study research method. The theory used in this study was the social construction theory. Primary data were sourced from interviews, where researcher conducted interviews with three main informants, namely the proprietor, the head of design, and head of content of SLW. Based on interview results, the researcher found that self love and body shaming are indeed related, and wise use of social media can benefit every user. The SLW organization has been successful in carrying out each of its campaigns, as can be seen from the audience 's response to each SLW post.

Nonverbal Communication Through Visual Storytelling of Leaving Home Animated Films

Sabri Sabri — 2022-11-10

This study aims to describe visual storytelling in the animated film Leaving Home as a nonverbal communication medium that provides education to the audience. The power of nonverbal communication as a form of visual storytelling in the animated film Leaving Home is the researcher's motive to examine how a nonverbal animation can be interpreted universally. The nonverbal communication of the animated film Leaving Home embodies writing into moving images. An animator must have the ability to visual storytelling to make the imagination in telling stories (synopsis-text) into scripts (visual-written). An animator, also an animation film creator, must understand the rules of scriptwriting to communicate the message implied in his work. An excellent visual understanding will help an animator visualize the picture's language into an exciting story. The technique of conveying visual storytelling stories in animation sometimes finds obstacles in understanding the story due to improper use of visual language. This research uses qualitative methods to uncover the phenomenon of nonverbal communication through visual storytelling in the animated film Leaving Home to explain in more detail. The results showed that nonverbal communication is omnipresent, including nonverbal aspects of each communicative action. In the interactions seen in the story of the animated film Leaving Home, all its nonverbal channels come into play. This study also represents the imagination visualized in animated films as more hyperbolic. After conducting a study of nonverbal visual storytelling communication in the animated film Leaving Home, it can be concluded that films with animation techniques can be presented with visual storytelling packaged in an artistic visual language. So visual storytelling can be a literacy animation technique in conveying information and opening up opportunities for animation creators to communicate nonverbally to the audience.

Digital Communication Management Planning, Activities and Evaluation of Youtuber Suhardi Official in Improving Image

Saktisyahputra — 2022-11-10

Media digitization occurs in various aspects of life, including creating a new job called Youtuber. The Covid 19 pandemic has felt its impact since the enactment of Large-Scale Social Restrictions since March 15, 2021. Until now, the Imposition of Restrictions on Community Activities has been in effect in Indonesia and this has forced us to carry out digital transformations in services and transactions as well as work, including adaptation to a new job called Youtuber. The purpose of this study was to determine the Digital Communication Management Planning, Activities, and Evaluation of Youtuber Suhardi Official in improving the image. The object of this research is Suhardi as a Youtuber with 53,200 Subscribers. Research Methods Using Phenomenological Research Methods Edmund Husserl. With the concept of intentionality, Husserl confirmed phenomenology as a scientific method that does not begin with doubt, but is directed at what is actually the truth of experience. Meanwhile, for data collection techniques using interviews, observation and documentation. Based on the Data Findings, Data Results and Discussions that the researchers have conveyed, it can be concluded that Youtuber Mr. Suhardi has carried out Digital Communication Management both from Planning, Activities and Evaluation in helping to improve his Image. From Planning, you have done Market Research first, then do Youtube content creation activities with keyword analysis, content planning, and content creation. Then the promotion of the Youtube Channel was carried out. After that, do the conversion with a follow-up action so that additional subscribers and viewers can occur.

Women's Image Exploitation in Television News of Aisha Weddings

Mudita Aryacetana — 2022-11-10

Women's images in the media are exciting. When the role of women in society shifts, the media will shape public perception. Verbal exploitation has ended. Aisha Weddings presents women as commercial products by selling early marriage, unregistered marriage, and polygamy in the media. This study aims to show the depiction of the exploitation of the image of women in Aisha Weddings on television. The approach used is qualitative with a critical paradigm, and Roland Barthes' semiotic analysis method consists of Denotation, Connotation, and Myth. The results of this study indicate that Aisha Weddings uses the image of women in the mass media in 3 categories, namely the image of the pillar that the image of women is considered the main object in forming a harmonious family, the image of the contest that women can meet the needs of their husbands both physically and mentally as a wife, and the image of association that women are considered to have unstable emotional and thinking aspects. The phenomenon of exploitation carried out by Aisha Weddings is included in the sexualization of news by using image objects and writing down articles or photo captions whose contents corner the image of women in society and pornography using female adolescent models as supporting images. There are three streams of Feminism contained in the news of Aisha Weddings on television, namely Liberal Feminism marked by Aisha Weddings forming the image of young women to get married immediately to have a better and secure future, Marxist Feminism marked by Aisha Weddings forming a class system in marriage making men feel more in control of women's lives. Existentialist Feminism is characterized by women having only two roles, namely the role of mother and wife.

The Role of the Media in Preserving Local Culture (A Phenomenographic Study of Rentak Ulu Melayu in TVRI Programs in the Era of Transformation and Globalization)

Ratu Mutialela Caropeboka — 2022-11-10

The purpose of this study is to analyze the role of digital communication in the existence of South Sumatran cultural traditions in introducing local culture, analyzing cultural influences, and proving the role of South Sumatran culturalists in preserving local culture in the era of transformation and globalization. According to Yousefikhah (2017), social constructions of technology (ScoT) provide an understanding of the experience and construction of using technology as the subject of innovation. The method used is a qualitative method, a phenomenological approach. Observation data, interviews, and literature studies were collected from three informants: cultural, event, and community leaders. The results show that the upstream Malay rentak broadcast program, it is a broadcast that is packaged to provide education in getting to know local culture in South Sumatra, maintaining local culture, and fostering the love of the younger generation for a local culture so that they can become preservers of local wisdom.

Student Behavior in Searching for COVID-19 Virus Information Through Twitter

Sintar Nababan — 2022-11-10

The COVID-19 pandemic that was present at the beginning of 2020 brought many changes to people's behavior. Government policies in handling COVID-19 which require people to work and study from home as well as social restrictions have changed people's lifestyles. In such circumstances, social media has become a means of obtaining information, however, users need to examine the truth of the information. Students as part of the community who understand the use of social media, especially Twitter, become a community group that actively interacts to find and provide information about COVID-19 through Twitter. So with a qualitative approach, this paper examines how students seek information on COVID-19 transmission through Twitter based on psychological conditions, demographics, interpersonal relationships with the community, environment and social media characteristics. based on the analysis that has been done, it is found that psychologically social media must be able to provide healthy, entertaining information, provide learning, information according to needs and be able to satisfy the social network cognitively and affectively. In addition, demographically, Twitter is easier to use by the younger generation but this group is not wise enough to understand valid information. Thus, community participation, especially among families, is important in providing understanding and understanding of the information obtained. Then, the role of Twitter users in assisting the government in disseminating information regarding the handling of COVID-19.

SYMBOLIC COMMUNICATION IN THE TUTURANGIANA ANDALA RITUAL: TRANSLATING THE CONVERSATIONS OF THE BUTONESE WITH THE SEA

Sitti Utami Rezkiawaty Kamil — 2022-11-10

The purpose of this research is to find out how symbolic communication at Tuturangiana Andala ritual on Pulau Makassar in Baubau city. Data analysis techniques use a qualitative approach, the location of the study is on the island of Makassar city of Baubau southeast Sulawesi. The study suggests that the process of performing the tuturangiana andala ritual was a four-point sacrifice held by the people on the Pulau Makassar, in the performance of Tuturangiana Andala has a symbol that, in the symbol, has a meaning and is known only to the Butonian people on the Pulau Makassar. The study used the symbolic interaction theory by Herbert Blumer. The identification of six informers was deemed viable. A symbol or instrument found in the Tuturangiana Andala ritual of green bamboo, betel nut, black goat, and red flag.

The Influence of Influencers TikTok on Online Shopping Interests in Communication Studies Students

Solihah Titin Sumanti — 2022-11-10

This study aims to find out the things that cause the high desire of consumers to buy the products they see from TikTok Influencers and also to find out how much influence TikTok Influencers have on online shopping interest in Communication Studies students class IV state Islamic university of North Sumatra. This research uses quantitative methods with comparative research types, namely comparisons. The data to be processed will be compared with one another to see if the comparative significance occurs or not. The population in this study were all students of Communication Science class IV in force 2019, totaling 179 students. The selection of the research sample was determined by choosing the number of five classes at random or random sampling. The data obtained using an online survey in the form of a google form which was distributed to all samples with a total of 65 students, then accumulated the information data obtained to be described from each of the questions asked in the discussion. The results show that TikTok influencers are very popular with students to view information circulating on social media, this is because Tiktok has a simple and short appeal in conveying information. This is also what makes Tiktok influence the communication studies students to buy goods if there are promos that are offered briefly. Thus the Tiktok Influencer has an influence on the Buying Interest of Communication Science Students in class IV the communication studies of the state Islamic university of North Sumatra because it turns out that the popularity of Tiktok influencers is going on, then the buying interest in class IV the communication studies students at state Islamic university of North Sumatra is high because the products offered by TikTok influencers look more attractive, artistic, short and solid.

Performance of Inclusive Online Media for Disability Literation at KamiBijak.com

Swita Amallia Hapsari — 2022-11-10

Inclusive online media has an important role to give the disabled access to information. As a new inclusive online media, KamiBijak has the vision to perform the media with disability-friendliness in providing public information services. Therefore this study aims to analyze the content strategy of KamiBijak in the newsroom for distributing information to the disability audience. This research manages to discuss the newsroom innovation on KamiBijak by displaying sign language as the major language to deliver the message. The paradigm of this study uses a qualitative approach, by analyzing deeper content about KamiBijak newsroom innovation strategies used with descriptive research types. To collect the primary data, the researcher use a dept interview with the editor-in-chief of KamiBijak. Meanwhile to collect the secondary data, the researcher used content that covers on KamiBijak and literature studies. The results show that KamiBijak is an inclusive online media delivering information with sign language for Teman Tuli. Persons with disabilities, especially Teman Tuli, access information through video content that uses sign language with the full frame concept. The involvement of the non-disability team minimizes errors in friends with disabilities who have limitations in word processing because the use of sign language is different in structure from writing based on PUEBI rules. In addition, the activities of the production team from employees with disabilities and disabilities are able to complement journalistic products more fully.

How People (dis)Connect with the Public Issues through Cross Media Consumption?

Vitania Yulia — 2022-11-10

Media have played a central role in developing democracy. It expects to provide citizens with the space or sphere where issues of importance to a community are discussed and debated. It encourages deliberation and civic participation. Since the New Order regime (1966-1998) collapsed, the media system in Indonesia has not only experienced ‘democratization but has given way to increasing corporations and liberalization of the media market. This condition has led to media oligopoly and the concentration of ownership which endangered the process of democracy in Indonesia. Meanwhile, the advancement of digital technologies and converged platforms are making media more ubiquitous. They also offer opportunities to reshape citizen media practices, especially in relation to the political and cultural spheres. The complexity of the citizen-consumers relationship with the media and the ways in which the practices of media consumption may contribute to the democratic condition in Indonesia. The objectives of this study aim to explore the theoretical framework of how people are (dis)connected toward public concerns and how they develop skills to cope with the range of civic practices (from access to information and evaluation to deliberative process and civic engagement) as part of the role as a citizen. Moreover, this study investigates the ways in which media interact both in developing or undermining civic practices.

Bhirawa Newspaper Editorial Management Facing Media Convergence

Wahyu Kuncoro — 2022-11-10

The development of information technology (IT) with the ease of internet services has made the competition in the mass media industry even tougher. The internet has facilitated the growth of online mass media. This study wants to reveal how newspapers respond to the growth of online mass media adding pressure to the existence of conventional mass media, especially newspapers. This research specifically reveals how the editorial policy of the Bhirawa newspaper in managing the media in order to survive in the midst of pressure from online media. The choice of Bhirawa newspaper as the object of research is because Bhirawa newspaper is one of the local newspapers in East Java that still exists today with dynamic market segmentation because it follows the times. From the results of this study, it was revealed that in responding to the presence of online media, Bhirawa newspaper applied the concept of content sharing. Content sharing allows two different media types to share content in the form of repackaging or including budget sharing. Because the production of print media with Bhirawa is online in the same space. This single newsroom is very efficient for small media that has multiple platforms. Because what is being sold is one brand, namely Bhirawa, both printed and online. In maintaining the market segment among the state civil apparatus (ASN), the Bhirawa newspaper strengthens information related to the bureaucracy and government by placing its journalists to focus on reporting posts in the government.

SOCIAL MEDIA MANAGEMENT @mnctrijayafm IN INCREASING ENGAGEMENT

Azarine Calista Nadhif — 2022-11-10

Engagement on Instagram is represented by likes and comments. A post with many likes indicates that the content is interesting and comments on a post indicate the level of success. The purpose of this study was to find out how the management of Instagram radio @mnctrijayafm social media increasing engagement. We used The Cilcular Model Of Some from Regina Lutrell. The method was descriptive qualitative, and data collection techniques was in-depth interviews with two informants and also observations on the Instagram @mnctrijayafm social media account. The results showed that at the sharing stage, MNC Trijaya FM targets the age of 30-60 years, but did not do research first. The optimization stage of MNC Trijaya FM checked engagement on every Instagram posts so that it can improve the quality of the content. The management stage of MNC Trijaya FM had carried out monitoring in the form of suggestions and criticisms from followers, but they did not respond in real-time to these responses. The engagement stage of MNC Trijaya FM used public figures in managing its Instagram but did not have a specific strategy to build good relationships with followers

Trust in Local Cybermedia News Coverage In Lampung Province

Wulan Suciska — 2022-11-10

This study aims to determine the trust of communication students in local cyber media news coverage in Lampung Province. An increase in cyber media does not always go hand in hand with the quality and credibility of the news it produces. Many news sites have sprung up that only spread fake news or other information that cannot be accounted for and only pursue reader access. The credibility of the media is closely related to the trust of readers. The greater the trust of readers, the better the sustainability of cyber media, especially new cyber media. Students as users of the internet have an important role in representing the level of trust of readers in reporting in cyber media. By knowing the extent of student trust in cyber media reporting, it can also be known the quality and credibility of local cyber media in Lampung Province. This research uses a quantitative approach with descriptive methods in the five cyber media with the most viewers, namely saibumi.co., jejamo.com, lampost.co, radarlampung.co.id, and duajurai.com. As a result, respondents' trust in local cyber media reporting in terms of completeness, accuracy, balance, transparency, presentation and design was in the medium and high range. Young readers who become respondents tend to be more interested in believing in news sources that have owned the brand for a long time such as lampost. co and radarlampung.co.id a trust level of 75-80%.

The Use of the Internet and Digital Media by Indonesian Catholic Church: The Cases of Hierarchies Social Media Account and Lay Catholics Social Media Account

Yohanes Widodo — 2022-11-10

The Internet is connecting people and organizations around the world in new ways, changing the way we relate to one another, find resources, share information, and form communities. These changes also have implications for church institutions and Catholics in Indonesia. This article provides an overview of the use of the Internet, social media, and digital media in the Catholic church. The study identifies (1) characteristics of social media accounts managed by the official hierarchy of the Catholic Church versus social accounts managed lay Catholics groups, (2) and the role of the Internet and social media in the Catholic church in Indonesia. This study concludes that Catholic Church accepts and has positive hopes for the presence of the Internet because it offers potential or opportunities for proclaiming the Catholic faith. The Covid-19 pandemic has brought fresh air to change the Indonesian Catholic Church to go digital. If before the Covid-19 pandemic, the catechesis was mostly carried out by hierarchies, the presence of the Internet and digital media allows ordinary people or Catholic laymen to actualize and implement the Catholic faith in the digital world. This study found that there were differences in the characteristics or approaches of the use of social media accounts managed by the official hierarchy of the Catholic Church and accounts managed by lay Catholic groups.

The Effect of Information and Communication Technology as a Learning Resource on the Quality of Student-Teacher Communication at Riau Vocational High School for Integrated Agriculture

Yudi Daherman — 2022-11-10

The purpose of this study was to examine the effect of information and communication technology (ICT) as a learning resource on student-teacher communication skills. The research was motivated by the lack of student-teacher communication in the Creative Products and Entrepreneurship subject at Riau Vocational High School for Integrated Agriculture. The study hypothesised that using ICT as a learning resource affects the quality of student-teacher communication in the classroom. This study employed a survey method, with 1,243 students from Riau Vocational High School for Integrated Agriculture located in Pekanbaru City as the research population. Meanwhile, using the Slovin formula, the sample size in this study was 276 students. The data analysis technique employed regression analysis. The study's findings show that: information and communication technology as a learning resource is in the high category; information technology as a learning resource affects the quality of student-teacher communication. While communication quality is considered good, it is influenced by information and communication technology.

MEDIA REPORTING OF THE POLITICAL CONFLICT IN THE DEMOCRATIC PARTY (Teun A. van Dijk's Critical Discourse Analysis on JPNN.com News)

Yuri Alfrin Aladdin — 2022-11-10

This study aims to analyze the online media coverage of JPNN.com on the political struggle within the Democratic Party related to the coup issue of the leadership of Agus Harimurti Yudhoyono (AHY). This study wants to explain the alignment of the online media JPNN.com towards one of the camps that are fighting for the highest power in the Democratic Party, namely the Agus Harimurti Yudhoyono camp and the Moeldoko camp. This study uses the concepts of political communication, mass media, online media, critical discourse analysis and critical discourse analysis of the Teun A. Van Dijk model in the context of Broadcasting and New Media. This study uses a critical paradigm with descriptive qualitative research methods. The data analysis method used is the critical discourse analysis of Teun A. Van Dijk. The data sources used are primary and secondary data sources, where the primary data sources come from news articles published by the online media JPNN.com related to the issue of the Democratic Party coup. Meanwhile, secondary data sources come from literature (books, journals, theses and data sources from the internet). After the research was conducted, it was found that the online media JPNN.com has a tendency to bring down the figure of Agus Harimurti Yudhoyono (AHY) regarding the issue of the Democratic Party coup. This can be explained through the analysis of Teun A. van Dijk's critical discourse that has been carried out on the contents of the online media JPNN.com related to political battles within the Democratic Party.

Marketing Communication Strategy in Promoting Graduates Vocational Tourism School to Graduates Users.

Abdul Waris — 2022-11-10

This research was conducted by observing the communication marketing strategy used at SMK Negeri 6 Palembang in marketing graduates to graduate users. The graduates who are the focus of this research are Human Resources (HR) in Tourism with a major in Hospitality and Restaurant. The research approach used is a qualitative study by directly observing and interviewing relevant parties, and taking data available in the field. The communication strategy used by SMK Negeri 6 Palembang takes into account the 4p (Product, Price, Place, and Promotion) elements from the producer's point of view and the 4c (Consumer, Cost, Convenience, and Communication) elements from the consumer's point of view. SMK Negeri 6 Palembang directly involves consumers (graduate users), and the tourism industry in creating quality graduates (Tourism Human Resources). The results of the study show the benefits of each party, both from SMK Negeri 6 Palembang and from the Tourism Industry. SMK Negeri 6 Palembang easily creates Tourism HR by following the needs and standards of the industry because they are accompanied by the Industry. Meanwhile, the tourism industry easily recruits human resources for tourism to be placed in departments that match the qualification needs of the tourism industry, both nationally and internationally.

Efforts to Increase Mendut Temple Brand Awareness through Mix Marketing Communication Strategy

Arif Ardy Wibowo — 2022-11-10

Mendut Temple is one of the tourist destinations in the Mungkid area, Magelang, Central Java. Mendut Temple is one of the historical relics built by the Syailendra Dynasty. Mendut Temple is the second largest temple after Borobudur Temple in the area. Located in the exact location of Borobudur Temple, Mendut Temple is the second destination after Borobudur Temple. With this significant difference in tourist visits, a strategy is needed to increase the interest of tourists in visiting Mendut Temple. The research method used in this research is descriptive qualitative—the collected data using relevant sources through interviews, literature studies, and observation. Then sort and analyze the data to make conclusions from the results obtained. This analysis aims to determine how effective the tourism communication strategy has been in managing Mendut Temple to increase the number of tourists. This study shows that the management of Mendut Temple is still not optimal. Mendut Temple is still unaware of the brand because it still doesn't get a satisfactory response. It is hoped that in the future, the results of this analysis can be used as an evaluation to improve the next communication strategy for Mendut Temple.

Marketing Communication Strategy of Padang Bindu Village (Descriptive Analysis of Destination Branding Tourism Objects Goa Putri and Goa Harimau)

Bahrul Adian — 2022-11-10

The purpose of this research is to create tourist items in the village of Padang Bindu, Semidang Aji District, Ogan Komering Ulu, to aid in the preservation of national culture and the environment. However, tourist arrivals remain very modest and have not increased. Researchers are attempting to determine how Padang Bindu Village's marketing communication plan is implemented. Researchers employ destination branding theory in order to establish the brand (branding) of this tour. The researchers used a qualitative descriptive methodology in this study. The information was gathered through observations, documentation, and interviews with marketing and tourism destination development experts, youth leaders, village chiefs, and cultural leaders in Padang Bindu Village. The findings revealed that the strategic plan implemented by the Padang Bindu Village Village Head, the local community, and the government in marketing the Padang Bindu Tourism Village was carried out in three (three) stages, namely conducting research and mapping, planning activities, and publishing. The results of Padang Bindu Village's marketing communication strategy research have revealed underutilized outcomes, as seen by an increase in the number of tourist visits to Padang Bindu Village as a result of government and private sector activities. The local community situation is still problematic.

THE DYNAMICS OF COMMUNICATION MEDIA MANAGEMENT PROGRAM CORPORATE SOCIAL RESPONSIBILITY MINING COMPANIES IN INDONESIA

Choirul Fajri — 2022-11-10

Mining areas where there should be a prosperous society, are in fact very contradictory to the high poverty rate there. The activities of mining companies have actually caused many natural disasters, not to mention the problem of post-mining holes, which so far have also claimed many lives because many of them are still left open and not immediately reclaimed. East Kalimantan and South Sumatera are the two provinces in Indonesia that have the most natural damage due to mining activities there. Kaltim Prima Coal, and Bukit Asam Company as the largest mining company there, have actually tried to manage their post-mining areas by implementing CSR programs to improve the welfare of the community, but this seems not to have been optimal. Several demonstrations were carried out by the community both in East Kalimantan and South Sumatera to demand an increase in the quality of life. Seeing this problem, the role of communication media is needed to be able to communicate effective and effective CSR programs for the community, so that there will be good acceptance and support from the community to jointly preserve the environment. This research is a qualitative research with a case study method, where researchers will examine how the dynamics of digital communication media management carried out by Kaltim Prima Coal and Bukit Asam Company to communicate their CSR programs. The results of the research are expected to provide an overview of how effective the management of digital communication media from the implementation of the CSR program by Kaltim Prima Coal and Bukit Asam Company is so that later it can become a reference for the CSR program communication process carried out by the company.

THE COMMUNICATION STRATEGY OF PRIVATE UNIVERSITIES IN PADANG CITY IN ATTRACT NEW STUDENTS IN THE TRANSITION FROM PANDEMIC TO ENDEMIC 2022 ERA

Diego Diego — 2022-11-10

After the PSBB (Large-Scale Social Restrictions) period, Indonesia is entering a transition era from the end of the Covid-19 pandemic to being endemic. Endemic is a disease usually endemic in a certain area, starting to predict the magnitude of the case. The endemic cannot be said to be a mass of virus disappearance, but judging by the lack of a virus infection rate by humans. The endemic transition era that is currently happening has brought down the interest of prospective students to study at private campuses in the city of Padang. The research will be carried out with the theme of communication strategies for private universities in the city of Padang to attract new students during the transition from the Covid-19 pandemic to the 2022 Endemic. The purpose of this study is to describe the communication strategies of private universities in the city of Padang in attracting new students during the endemic transition and the obstacles that private universities face in attracting new students during the endemic transition era. This research is analyzed by using the concept of communication strategy. The research method in this research is descriptive qualitative. This research was analyzed using Miles and Huberman analysis technique. The results of this study indicate that using social media platforms and websites is the main promotional tool used in promoting new student admissions. The use of above-the-line media is still being used but is not the main tool anymore, given the implementation of social distancing by the Government.

Digital Promotion Strategy for the Smart Literacy Box Program (KOLECER) (Case Study on the Smart Literacy Box at the Regional Library and Archives Service of West Java Province)

Gustiana Sabarina — 2022-11-10

This research is entitled "Digital Promotion Strategy for the Kolecer Program (Smart Literacy Box) (Case Study at the Office of the Library and Archives of West Java Province)". This study aims to determine the background of the program, the planning process for the promotion of the program and the promotion process for the Kolecer (Smart Literacy Box) program. This research uses a case study method, data collection is carried out through in-depth interviews, observation and documentation studies. Based on the research results, it is known that the Smart Literacy Box is the result of an evaluation of a similar program that was initiated by the previous Mayor of Bandung, who is now the Governor of West Java, Ridwan Kamil which was launched as a 100-day program for the elected West Java Governor in coordination with the Regional Library and Archives Service. West Java province. Digital promotion activities carried out in the form of promotions through social media, such as Instagram, Facebook and Twitter, then in collaboration with various parties, for example synergizing with mobile libraries, holding storytelling activities, book reviews, making pins and posters, direct socialization to the community, making proposals for the progress of the smart literacy box work program, and outreach to the Community Reading Park.

BEYOND LIKE AND SHARE: OPTIMIZING POTENTIAL OF INSTAGRAM IN A HIGHER EDUCATION ADMISSION (A Study on the Admission Office at UIN Sunan Kalijaga Yogyakarta)

Handini — 2022-11-10

Uses of social media in the millennial generation, especially Instagram, is increasing. This generation accesses various information through the media, particularly New Student Admission (commonly called PMB-Peneriman Mahasiswa Baru). Data in 2020 showed that 95.2% of active students had Instagram, and 45.8% of them accessed the PMB information through Instagram. In the next year, 96.3% of active students had Instagram, and 71.2% accessed the PMB information through Instagram. From this data, UIN Sunan Kalijaga Admission optimizes Instagram features as a promotional media. This manuscript discusses how the Admission Office of UIN Sunan Kalijaga utilizes potential of Instagram to promote its new student admission, the PMB. This study found that there are five Instagram features that can be optimized to promote the PMB information, specifically posting, caption, hashtag, instastory and paid promote features. To optimize these five features, it is necessary to prepare a timeline based on time habits of the millennial generation in using the Instagram.

Marketing Communication Branded Of Gayo Arabica Coffee (Comparative Study Bregendal and Seladang Coffee Shop)

Harinawati — 2022-11-10

This research is entitled Marketing Communication Branded Gayo Arabica Coffee (Comparative Study of Bergendal Coffee and Seladang Coffee) by using a descriptive qualitative approach with comparison. The purpose of this study is to compare the Bergendal Kopi and Seladang Branding strategies through Brand Expression covering brand positioning, brand identity, and brand personality by covering the stages of research by conducting observations and interviews as well as documentation. The results of the Branding Strategy research conducted by Bergendal Koffie, Bergendaal Koffie's brand positioning with the four corner symbol as a sign that coffee requires four supporting elements, namely water, soil, air and sun, Bergendaal Koffie's brand identity comes from the Dutch language Berg (mountain) and Daal (valley). ) with the tagline presenting what is promised as a brand personality. Bergendaal has consistency in maintaining the taste of coffee, because bergendal coffee only takes from three locations in Takengon, and Bener lively. Process it yourself with the tools you have so you can maintain the taste as promised. While Seladang Koffie carries the concept of Agrotourism (branding potitioning), the choice of the word Seladang to make it easier to remember, the sensation offered (Branding identity) Seladang coffee in the middle of a coffee plantation, serving coffee in the middle of a coffee plantation, so that it can be educational for visitors, open a discussion room (brand personality)

Bonding Emotional Appeal as Strategic Digital Communication of State-Owned Enterprises

Heni Indrayani — 2022-11-10

This study aims to describe how to build emotions through digital content as a corporate communication strategy by State-Owned Enterprises. The pandemic covid-19 has engendered unprecedented situation that pose enormous challenges to corporate communication in their messages to stakeholders. State-Owned Enterprises can no longer do their stakeholders' engagements with “business as usual” approaches without being perceived as uncaring and unempathetic in a situation of crisis. The consumer insight data mentions that more than two-third of respondents admitted that they will lose trust in a certain product brand or company that are more concern on the profit during the covid-19 period. Through the in-depth interview to a number of PR practitioners of state-owned companies and content analysis of top five active social media State-Owned Enterprises contributes, this research found that Public Relations activities are indeed somewhat altered in the time of pandemic crisis. Their engagement in social media content are having more emphasize on emotional supports and convey empathic feelings to the people who suffer because of the virus, and providing more messages of support on effort to reduction the risk caused by coronavirus. The narrative of digital content is told in a coherent and fidelity. Narrative of digital content such as family-oriented, togetherness, being romantic, thrill-seeking, struggle, optimism, salvation, commitment, and carefulness is a way to have positive relationships with stakeholders. Hence, the pandemic crisis has also brought changes in the ways in which PR practitioners engage with their public, and alter the content of their messages from profit-interest communication to emphatic communication.

Indonesian Advertising Ethics: Guard of Industry & Protector of Advertising Consumer in Indonesia (Study Case of the Role and Function of the Advertising Regulatory Agency on the 2020 Indonesian Advertising Ethics Amendment)

Inco Hary Perdana — 2022-11-10

Advertising is often considered to bring bad impact on society, ranging from consumerism to fraud against consumers. Therefore, Indonesian Advertising Ethics (EPI) becomes a control function to Indonesia’s advertising industry. Since its presence in 2007, which is a refinement of Indonesian Advertising Code of Conduct and Procedures (TKTCPI), there are still lots of violations done within the advertising industry players. The presence of Indonesian Advertising Ethics was due to answer the development of the very dynamic marketing communications world. The purpose of Indonesian Advertising Ethics (EPI) is “self-regulation” to maintain the authority of advertising industry and to protect consumers. For this reason, Indonesian Association of Advertising Companies (P3I) formed a tool to supervise the implementation of Indonesian Advertising Ethics, namely Advertising Standards Committee (BPP) that works right under the central of Indonesian Association of Advertising Companies (P3I). The function of Advertising Standards Committee (BPP) is to supervise advertisings that are considered violating Indonesian Advertising Ethics (EPI) and give reprimands to the perpetrators of these violations. In addition to that, to answer the dynamic of advertising industry, which since ten years ago has widely spreaded to digital platforms, two amendments has done to Indonesian Advertising Ethics (EPI), namely in the year of 2014 – which generated Indonesian Advertising Ethics (EPI) 2014 – and also in the year of 2020 – which generated Indonesian Advertising Ethics 2020. This research aims to find out changes in Indonesian Advertising Ethics 2014 and Indonesian Advertising Ethics (EPI) 2020 to answer the dynamic of advertising industry in Indonesia. This research use advertising concepts related to the relationship between advertising and social condition of society. This research use study case method by extracting data through in-depth interview with the head of Advertising Standards Committee (BPP). The result of this research is expected to become input for Indonesian Advertising Council (DPI) that is currently revising Indonesian Advertising Ethics in the realm of digital advertising.

The New Face of Malioboro Street Vendors: an Analysis of Instagram @terasmalioboro_2 as a Marketing Communication Medium

Iva Fikrani Deslia — 2022-11-10

Teras Malioboro 2 needs to conduct various marketing communication efforts as a new location for street vendors in the Malioboro area. The low number of visitors to Teras Malioboro 2, as well as complaints from several traders who are empty of buyers, increasingly show the urgency of the marketing communication efforts of Teras Malioboro 2, one of which uses Instagram as a medium. Therefore, this study aims to analyze the use of Instagram social media as a marketing communication medium for Teras Malioboro 2. The method used in this study is qualitative content analysis with data sources in the form of documents and literature studies. The results show that Teras Malioboro 2 utilizes the Instagram account @terasmalioboro_2 as a marketing medium through features on Instagram such as photos, videos/reels, captions, and hashtags. Furthermore, the application of marketing mix such as product, price, place and promotion (4P) was also found in the use of the Instagram account. With the emergence of all 4P elements in the Teras Malioboro 2 Instagram post, it can be concluded that Malioboro 2 Terrace is using Instagram quite well as a means of marketing Teras Malioboro 2. However, there are still several things that need to be improved as input for Teras Malioboro regarding using Instagram as marketing communication media.

Content Analysis of Instagram Account @kratonjogja as a Digital Marketing Media for Tourism During the Covid-19 Pandemic

Yani Tri Wijayanti — 2022-11-10

Social media cannot be said to be passive. Its development requires many parties to adapt to it. Again, Instagram users are used for the purpose of disseminating agency goals. During the COVID-19 pandemic, social media seems to be the king of all efforts and efforts to disseminate information, especially in the tourism sector. From 2020 to 2022, all tourism lines that rely on tourist arrivals as their main income have experienced difficulties because they were forced to close access to help prevent the spread of COVID-19. This article would like to invite you to see how the @kratonjogja account, as part of Karton Jogja, which is one of the mainstay destinations in the City of Yogyakarta, utilizes the Instagram feature. Using the quantitative content analysis method, this paper dissects the @kratonjogja account with Neal Schaffer's content marketing matrix. As a result, it turns out that the content released by @kratonjogja during the COVID-19 pandemic has only reached the realm of education, but has not yet reached the realm of convincing. With this result, it can be illustrated that the account issued has only touched the realm of informing but has not yet bound its audience to come to @kratonjogja.

Rural Tourism Development Through Community Based Tourism Sumbergondo Village Malang

Manik Sunuantari — 2022-11-10

As one of the villages with natural potential and village potential with mountainous geographical characteristics, Sumbergondo Village can be developed into a village tourism area. Its uniqueness provides a different attraction for tourists to visit Sumbergondo village, both natural tourism, artificial tourism, and educational tourism. Tourism village development activities encourage sustainable economic alternatives for the community. This study uses a community-based tourism model in the context of developing the Sumbergondo tourism village pilot, which involves the community in all management and development activities of the Sumbergondo tourist village. In addition, marketing communication theory is also used to encourage promotion activities for sustainable tourism villages. This research uses case study research with a qualitative descriptive type. The data collection technique used was by conducting in-depth interviews with various parties involved in the development of the Sumbergondo tourist village. The results showed that the development of tourist villages involved various parties such as village officials, Youth Organizations, Mount Arjuna Exploration Community (Jaguar), KIM Warta Mertani, women's farmer groups, and Family Welfare Empowerment groups (PKK) and the Sumbergondo village community. KIM Warta Mertani carries out marketing communication activities to develop tourist villages in partnership with the Village-Owned Enterprises (BUMDes) Sumbergondo. Activities carried out include access to information, discussion, implementation, networking, information dissemination, and information advocacy according to community needs. The various promotional activities carried out have encouraged the growth of the village economy so that the community has alternative income to improve their welfare

Organizational Communication Review: Job Satisfaction of the Dinkominfo of Banjarnegara Regency Employees During the Pandemic

Bagas Wiam Sukma — 2022-11-10

Effective organizational communication has a role in increasing employee job satisfaction. This study aims to determine how organizational communication at the Banjarnegara Regency Communication and Informatics Agency (Dinkominfo) increases employee job satisfaction during the COVID-19 pandemic. This research employs a qualitative method with a descriptive approach, with research data collected through observation, interviews, and documentation. Data analysis uses the stages of data reduction, presentation, and conclusions or verification. The results showed that the Dinkominfo of Banjarnegara Regency has optimized and established proper communication between superiors to subordinates, subordinates upward, and co-workers in selecting information, interpreting information and coordinating the relationship between superiors with other employees. Employees of the Dinkominfo of Banjarnegara Regency are satisfied with the division of labor for employees following their fields. They also know their roles as stated in the main tasks and functions.

An Analysis of Anxiety Management for Foreigners During the COVID-19 Pandemic in Southern Bali based on Intercultural Communication Perspective

Nuning Indah Pratiwi — 2022-11-10

Intercultural communication is a medium to connect people from different cultural backgrounds in initiating an interaction. One of the realizations of intercultural communication is visiting foreign tourists who came to Bali during the COVID-19 pandemic for the first time. The lack of official and up-to-date information about the COVID-19 situation in Bali in English makes it difficult for foreign tourists to receive the correct information. Situations like this can lead to disorientation, misunderstanding, stress, and anxiety. Differences in the cultural background such as language limitations between locals and foreigners, behaviours, habits, different social norms make one of the causes of anxiety among foreigners while living in Bali. Based on these facts, this research uses a qualitative descriptive method to observe foreign tourists manage anxiety in intercultural communication during the COVID-19 pandemic in the south of Bali. Data collection techniques used in this research are by in depth-interviews and participant observation. The primary data obtained will be tested for its validity through triangulation of data sources. AUM theory becomes a medium in analysis the management of anxiety carried out by foreign tourists during the adaptation process in Bali during the COVID-19 pandemic.

Implementation of SAVE Model Marketing in Digital Media: A Study of Kandri Tourism Village During Pandemic Covid-19

Nur Laili Mardhiyani — 2022-11-10

The purpose of this article is to find out how the marketing communication strategy of Kandri Tourism Village in digital media, which is based on the SAVE (Solutions, Access, Value, and Education) model. The method used in this research is a qualitative method with a descriptive approach. The information was gathered through in-depth interviews with informants and the results of content analysis on Kandri Tourism Village's digital media. Every aspect of SAVE will be identified as a message that will become content in digital media. The results showed that the marketing communication strategy carried out by Kandri Tourism Village was based on the Relationship Marketing model. The use of this model is an adaptation during the COVID-19 pandemic when an approach through product awareness through storytelling content is more applicable and needed than using the personal selling method. Kandri that offers a variety of activities that support the preservation of the local culture, and the government regulation for learning outside the classroom, and almost all programs are carried out outside (outdoor learning/ outing class), making them safe to carry out during and after the pandemic. Visitors experience of doing, making and learning about arts and culture, how to live in village, and SME’s product made in Kandri is the selling point. Solutions, values, and education regarding Kandri Tourism Village are packaged into digital content to describe Kandri's potential and become selling points. This digital content can be found on the official website, YouTube and Instagram of Kandri Tourism Village. Kandri`s way of attracting the market is by establishing closeness with customers through the use of social media in the form of visual storytelling content.

MYTH AS ENTERTAINMENT ATTRACTION IN KOMODO-LABUAN BAJO ISLAND TOURISM PRODUCT MARKETING COMMUNICATION

Rahmi Setiawati — 2022-11-10

Myth is a flexible form of communication by oral means, which has developed traditionally by word of mouth through stories, which can be an entertainment attraction for tourists. One of them is Komodo Island, Labuan Bajo which is a tourist attraction is Komodo which is included in the 7 wonders of the world (Seven wonders) and a growing myth that Komodo was born from a daughter who has twin sons, namely humans and Komodo stars, who were given the name "Orah." The purpose of this study is the meaning and function of myths that develop into tourist attractions, namely the experience of being close to rare animals that can coexist with humans in Komodo village. Entertainment attractions or entertainment as part of tourism products have the power to attract tourists to visit tourist destinations. A qualitative research approach to analyze the meaning of myths and explain the benefits of myths as entertainment attractions that attract tourists to visit tourist areas. The results of this study are that Komodo is a tourist attraction and an icon on one of the islands in the National Park area, Labuan Bajo. That myth can be used as one of the marketing communication activities for tourism products is still not popular as a promotion, but concentrates more on the tourism products presented. The variety and development of entertainment attractions on the island of Komodo need to be further improved, by considering the process of making tourist purchasing decisions, trends that occur in society and referring to the uniqueness of the tourist destination itself and alternative attractions other than the Komodo dragon. In addition, information for the public about tourist destinations and their products also continues to be improved and published. Another development is the selfie phenomenon, where taking pictures and uploading photos to social media is important as a means of promotion.

PROPHETIC VALUE IN GAMIFICATION PRACTICES AT SHOPEE TANAM DURING THE COVID-19 PANDEMIC

Rama Kertamukti — 2022-11-10

This research is focused on the meaning of Shopee Tanam gamification users during the Covid-19 pandemic. This research is motivated by the scarcity of marketing strategies that put forward the practice of prophetic communication so that there is a moral and moral decline that ignores transcendent values. The purpose of this study is to find out how the meaning of Prophetic Communication in the gamification of Shopee Tanam during the Covid-19 pandemic.To analyze this phenomenon, the researcher uses the Theory of Prophetic Communication by Iswandi Syahputra and Gamification Elements by Eisingerich. The researcher uses a qualitative method with a phenomenological approach which aims to reveal the meaning of one's experience. Collecting data in this study by means of interviews, observations and documentation. The subjects in this study were Shopee Tanam gamified users. While the data analysis technique in this research is byEpoch, Horizonalization, Textural description, structural description, and essential invariant structure. The results showed that strategy gamification implemented by Shopee Indonesia through the Shopee Tanam game has been implemented well through six elements, namely:social interaction, sense of control, goals, progress tracking, rewards, and prompts.The meanings that emerge from the subject of this research are high social solidarity, increased self-welfare in the midst of a pandemic, and the actions of hablu minannas which are integrated with hablu minallah. As a result, Shopee Tanam Gamification contains the values of Prophetic Communication that are in line with Humanization, Liberation, and Transcendence.

EDUCATION-BASED MARKETING COMMUNICATION STRATEGY

Ringgo Eldapi Yozani — 2022-11-10

This study discusses the diffusion of innovation in the field of marketing, where the strategy used is an education-based marketing communication strategy. The education-based marketing communication strategy carried out by Green Smoothies in educating consumers regarding healthy food also has the ultimate goal of selling products and creating awareness of the importance of healthy food for the community. The purpose of this study was to determine the diffusion of Green Smoothie Factory's marketing innovations by using educational strategies in attracting buying interest and educating consumers about healthy food. This study uses the theory of diffusion of innovation from Everret Rogers. The method used is descriptive qualitative. The data collection technique that the author uses in this research is observation, interviews and documentation. While the data analysis technique that the author uses is the Miles and Hubermand Results model, and data analysis activities, namely data reduction, display data, and conclusion drawing/verification. This study explains that the education-based marketing communication strategy carried out by Green Smoothies Pekanbaru in educating the public, among others, with electronic word of mouth (e-WOM), personal selling, and social media marketing is able to attract consumer buying interest in Pekanbaru City. Of course, in the messages conveyed in the marketing communication activities, persuasive educative messages are conveyed in the hope that it will create awareness for the public to apply healthy food patterns and maintain consumer loyalty to Green Smoothies Factory Pekanbaru.

THE VISITORS' TOURISM COMMUNICATION EXPERIENCES

Sarmiati Sarmiati — 2022-11-10

Tourism is one of the fastest growing industries. The development of tourism provides enormous benefits for the region. However,sometimes it faces big challenges and obstacles and results in a decrease in the number of tourist visits in some areas. This research, entitled the visitors’ tourism communication experiences, aims to describe the communication experiences of tourists during tourist visits and analyze the meaning of the tourism communication. This research was analyzed using the concept of tourism communication, tourists, and tourist destinations. The researcher uses qualitative research methods with a phenomenological approach. The data collection technique was done by interview and observation. The results showed that there were various communication experiences of tourists during their visits to tourist destinations in the form of positive and negative experiences. The positive experiences include enjoying the natural beauty and cultural diversity, while the negative experiences was the unmaintained environmental cleanliness, the number of visitors and people littering and the behavior of people and traders who are not friendly in serving tourists, hawkers who force tourists to buy their wares, as well as the lack of public awareness in maintaining cultural sites in those places.

VIRTUAL ETHNOGRAPHY STUDY ON INSTAGRAM ACCOUNT @GADINGFESTIVAL AS PROMOTION MEDIA OF FOOD FESTIVAL

Sigit Surahman — 2022-11-10

Technological developments have changed the communication process, including in promotional activities. This study aims to identify the use of Instagram social media as a form of marketing communication and a form of promotion of Sedayu City at a food festival conducted by the Instagram account @gadingfestival. The research uses a qualitative method with a virtual ethnographic approach. In-depth virtual observation revealed that the Gading Festival committee was promoting tourism through the @gadingfestival account by uploading digital posters, photos, videos and photo clips. Of the four forms of digital promotion on the @gadingfestival account, posters are the main promotional tool because posters contain considerable amount of information, including the time and place of the festival, performers, contact numbers that can be contacted and social media that can be traced. The use of social media, especially Instagram, is one of the media that is widely used for food promotion because it can increase public awareness to be able to attend a real place with the help of information from cyberspace. The use of social media is one of the media that is often used for tourism promotion because it can increase public awareness to be able to attend a real place with the help of information from the virtual world.

The Effect of Social Influence on Green Purchasing Behavior on The Purchase of Love Beauty and Planet Brand Products

Wayan Weda Asmara Dewi — 2022-11-10

The pollution of the earth and the problems that arise because of pollution make consumers aware of the importance of protecting and preserving the environment. This encourages a change in consumption patterns from conventional consumption to green consumerism which is more environmentally friendly. Consumption activities based on green consumerism are referred to as green purchasing behavior, where these activities refer to the consumption of products that are good or beneficial to the environment, which are expected to suppress or minimize environmental problems that have occurred on earth.This study discusses how social influence, whether sourced from friends (peer influence) and family (parental influence) has an influence on green purchasing decisions (green purchasing behavior) on buyers of Love Beauty and Planet brand products. The purpose of this study is to see whether there is an influence of social influence on green purchasing behavior seen from indicators such as the frequency of discussions with friends or family, information obtained from friends or family and learning obtained from friends or family. The method used in this study is quantitative explanatory with data collection methods using online questionnaires to 272 respondents who have purchased or used Love Beauty and Planet brand products. The sampling technique used in this study used non-probability sampling, then analyzed using simple linear regression analysis to test the effect of the two variables studied. The results showed that the regression coefficient was 38.6% on green purchasing behavior, which means that social influence has a positive effect on green purchasing behavior. The dominant indicator in influencing consumer respondents and users of Love Beauty and Planet brand products is the frequency of discussions with friends and learning that comes from family. 6% of green purchasing behavior which means that social influence has a positive effect on green purchasing behavior. The dominant indicator in influencing consumer respondents and users of Love Beauty and Planet brand products is the frequency of discussions with friends and learning that comes from family. 6% of green purchasing behavior which means that social influence has a positive effect on green purchasing behavior. The dominant indicator in influencing consumer respondents and users of Love Beauty and Planet brand products is the frequency of discussions with friends and learning that comes from family.

MARKETING COMMUNICATION STRATEGY ANALYSIS IN GOJEK WHILE PPKM (PEMBERLAKUAN PEMBATASAN KEGIATAN MASYARAKAT) DURING COVID-19 PANDEMIC IN INDONESIA

Winda Shabrina — 2022-11-10

The government's new policy in overcoming the current COVID-19 pandemic to implement PPKM (Pemberlakuan Pembatasan Kegiatan Masyarakat), has an impact on social activities, especially for the user and the drivers of Gojek. This condition leads in the mid of maketing communication strategy in order to deal with this pandemic. As one of the pioneers of startups in Indonesia with statistical data for 2020 with a total of 29.2 million users spread throughout Indonesia, it requires a special strategy for the social media and platform with one million instagram followers,and youtube subcribers Gojek Indonesia amount 243K subscribers and how it can make satisfy for the users, especially in this difficult PPKM situation right even in the face of this situation. This research uses qualitative research methods. The purpose of this study is to describe the marketing communication strategy that implement by Gojek, through a tools of marketing communication strategy on advertising, direct marketing, internet marketing, sales promotion and public relations. In this study, PPKM strategy that is implemented by the government can be responded by the Gojek in implementing innovations in services for its users. The conclusion of this study is that the marketing communication strategy run effectively and work well in influensing its target consumers. The results in this study found the role and implementation of the tools of marketing communication strategy in the GOJEK services by analysis to its users including the messages for that tools to make the strategy can run effectively and work well in influencing target consumers with persuasive theory even during the PPKM or (Enforcement of Restrictions on Community Activities).

Tourism Village Promotion Strategy via Instagram

Yudiana Indriastuti — 2022-11-10

Kampung Lawas Maspati is one of the old villages located in Surabaya based on the oldest map of the City of Surabaya which was made in 1677. The potential and uniqueness of Kampung Maspati has the opportunity to be developed into a Tourism Village so that it attracts tourists to visit and has a direct impact on improving the economy of the residents. The formulation of the problem in this study, how is the promotion strategy carried out by Kampung Lawas Maspati in using the @KampungMaspati Instagram account. While the goal is to identify and explain the promotion strategy. This study uses a qualitative descriptive research method. The findings from this study The promotional strategies carried out by Kampung Maspati through social media Instagram @kampunglawas include: 1) Content preparation. 2) Management of the @kampunglawas Instagram account 3) Establishing relationships with followers 4) Organizing events in Maspati Lawas Village 5) Monitoring and Evaluation of content, Monitoring and Evaluation of Event Activities.

ROLE OF WASTE BANK IN DISSEMINATION ENVIRONMENT CARE MESSAGE

Aminah Swarnawati — 2022-11-10

This study aims to describe the role of the Waste Bank in disseminating messages about environmental care, especially regarding waste. to society. Supporting theories are environmental communication, innovation communication, and information communication. The research is descriptive with a qualitative approach, carried out with data collection techniques through in-depth interviews, observations, and participants in face-to-face and online meetings. The informants consisted of the head of the waste bank, the coordinator of the waste bank, and the management of the South Tangerang Perbas (Association of Waste Banks), which were taken purposively. The validity of the data by triangulation of sources, namely environmental communication researchers, Perbas management, and customers. The results showed that the main communicator is the South Tangerang Environmental Service. Other communicators are the Waste Bank, 3R TPS, Minim Waste Mosque and Pelapak. The message that is most widely disseminated is to sort waste from home, Reuse, Reduce, Recycle (3R), and turn waste into a blessing. Social media WhatsApp, Facebook and Instagram, are widely used in addition to webinars, community gatherings, social gatherings, and recitations. The target community is the community around the waste bank. The effects of the dissemination of environmental care messages to behavioral effects, although on a small scale. Many people only know about waste banks, but are not interested in participating, let alone changing their behavior from not caring to caring for the environment, sorting waste from home, and processing household organic waste into fertilizer using a composter.

Persuasive Communication of SintuwuGo Green Hydroponic Community in Community Empowerment Efforts in Palu City

Andi Akifah — 2022-11-10

Hydroponic plants are one of the alternative planting methods that are currently quite popular. For people who are constrained by land that is not so large and the soil is not fertile, the hydroponic method can be one of the options for profitable farming business, which can improve the welfare of the community. As a new system, the promotion requires a lot of effort to persuade the society adopt the method. This study will look at the Persuasive communication used to reach and attract public participation in Hydroponic method. The research uses qualitative descriptive research, which focus on the Sintuwu Gogreencommunity as a research subject. The result shows that to persuade people participating in hydroponic planting, the government use some experts which not only expert in hydroponic but also as a public speakers. Social media is also better used as an alternative medium for persuasive communication because of its unlimited nature and can be accessed anywhere and anytime. The Sintuvu Go Green Community uses any kind of social media such as Facebook and Instagram. This two media has been actively promote their products and their activity. This way will attract not only hydroponic product buyers, but also new farmers.

Mixing and Matching the ELM Concept with the Success of the Ciliwung River Naturalization Program

Dwi Rini Sovia Firdaus — 2022-11-10

Even though ELM theory is commonly used for marketing communication research, especially regarding consumer behavior, this research can explain the effect of the central route and peripheral route thinking paths of ELM theory toward four levels of awareness to the environment. The persuasive efforts of the socialization of the Ciliwung River naturalization program give influence on people’s awareness. People who process messages using the central route are those who process the core message such as the danger of waste to the environment and how to solve the waste problem. Those who use peripheral routes just follow along and there is no change in attitude. Autonomous has the highest average score compared to other indicators. This shows that many people are starting to be aware of being environmentally friendly and this awareness comes from within themselves not because of compulsion.

Communication Strategy for Tsunami Disaster Mitigation in Tourist Areas on the South Coast of Java Island (Case Study of the South Coast of Kebumen Regency)

Ester Krisnawati — 2022-11-10

Indonesia is an archipelagic country with a large maritime landscape that lies between the Asian and Australian continents. Indonesia is surrounded by two oceans, the Indian and Pacific Oceans, and is prone to tsunami disasters due to the intersection of three tectonic plates. Kebumen is one of the districts on Java's southern shore that has a high risk of being hit by a tsunami. Given that the beaches in Kebumen Regency are tourist sites with local, national, and international visitors, it is essential to educate the community to be prepared through disaster mitigation activities in order to deal with the tsunami danger. The goal of this research is to look into disaster mitigation measures used in Kebumen Regency. Surveys, interviews, and field observations were used in the data collection process. The District Government, in partnership with BMKG and PNPB, organized a series of activities in the midst of the tsunami tragedy, inviting diverse groups of society, from children to adults. Disaster communication is critical in disaster mitigation because it provides for factual and well-received information to be delivered to the community.

POBOYA GOLD MINE, POLLUTION AND WASTE: Critical Discourse Analysis on the Environmental Topic News on Radarsulteng.id

Ilyas Lampe — 2022-11-10

This study uses a qualitative approach with Fairclough's Critical Discourse Analysis model. The basis of this research is to analyse the discourse on environmental pollution of gold processing waste at the Poboya gold mine in the news text of Radarsulteng.id. The object of the research is the media portal Radarsulteng.id and the unit of analysis chosen is the news text regarding the gold mine in it based on the predetermined criteria. We found that Radarsulteng.id supports the discourse on closing and stopping mining activities. However, Radarsulteng.id does not provide in-depth information about the social and economic conditions of the Poboya people who still depend on mining as their main livelihood. In analyzing the practice of discourse, we found that Radarsulteng.id tends to strengthen the arguments of those who reject PETI activities in Poboya. In the analysis of social practice, we connect the behavior of the Poboya community with the socio-cultural theory of Pierre Bourdieu. The behavior of the Poboya people still depends on the existing social conditions that their habitus is built based on social conditions. This condition is the interdependence of the Poboya community with mining activities that have been going on for a long time, making it difficult for them to escape from it.

Awareness of Earthquake Disaster Information by Teenagers in Pagar Alam City

Reza Aprianti — 2022-11-10

agar Alam is a disaster-prone area because this area has a volcano that can be active at any time. Conditions and information about the activities of Mount Dempo are very important for the entire community to know as a form of anticipation if an earthquake and eruption occur. The media is a part of the process of disseminating disaster-related information. However, it turns out that not all people in Pagar Alam City have concerned know this. So in the process of disaster mitigation experiencing difficulties. This research was conducted by distributing google forms to teenagers in Pagar Alam City, namely high school/vocational high school students. The goal is to find out if they have the initiative to find out about disaster information in their area. And categorize what media are the references in obtaining news about the disaster. With the uses and gratification theory as well as a disaster mitigation approach, the results obtained are that most of the youth in Pagar Alam know that they live in disaster-prone areas. Facebook is the most common reference in providing information about disasters that occur and they have enough initiative to seek further information about disasters, especially earthquakes. The Pagar Alam City Regional Disaster Management Agency (BPBD) as the party responsible for disaster management has been widely known by the people of Pagar Alam City, only those disaster mitigation activities that should be part of their duties are not felt by the majority of the community.

Sustainable Corporate Social Responsibility Program as an Effort for Community Adaptation to Climate Change, Case Study in Bukit Batu District, Bengkalis Regency

Wahyu Purwanto — 2022-11-10

Climate change is currently a very troubling problem in the world. Indonesia is also one of the countries affected by climate change This also happened in the Bukit Batu District, Bengkalis Regency, Riau Province. The impact of climate change can be seen directly in the Bukit Batu area with the emergence of disasters that occurred there, in the coastal area the perceived impact is an increase in tidal water levels every year which causes tidal flooding and abrasion, in addition to the problems in peat areas that often occur. There are land and forest fires during the summer season and flooding in the rainy season. Through the Corporate Social Responsibility (CSR) program of PT Kilang Pertamina Internasional Unit Sungai Pakning,like “Program Kampung Iklim”, “Kampung Gambut Berdikari”, “Permata Hijau Pesisir Gambut”, “ Sekolah Cinta Gambut” programs, the community around the company began to be able to adapt in various ways with the assistance provided by the company and government too. So that with the CSR program, the community will be able to live sustainably. In addition, collaboration between stakeholders is also very helpfull for the success of the program in supporting community adaptation efforts to climate change. This study uses a qualitative descriptive method to describe the condition of the area affected by climate change with a purposive sampling procedure for the CSR program of PT Kilang Pertamina Internasional Unit Sungai Pakning. With this collaboration program, climate change problems have begun to be handle, such as in Pangkalan Jambi and Sungai Pakning Village.

THE MEANING OF PSEUDO-HAPPINESS IN THE BNI ADVERTISEMENT COVID 19 PREVENTION EDITION

Indiwan Seto Wahjuwibowo — 2022-11-10

Advertising are divided into two types, such as commercial advertising and noncommercial advertising. Public Service Annoucement or noncommercial advertising is usually created to invite others to be interested in the ideas it offers. In this study titled "The Representation of the meaning of happiness pseudo in banking advertising" aims to know the representation of the meaning of happiness pseudo in Public Service Announcement made by BNI. This research is a qualitatively descriptive research using research methods i.e. semiotics research. The analytical techniques used in this research use the technique of Umberto Eco semiotics analysis with the aim to describe any sign that is considered to contain the meaning of "lie" so as to explain about the pseudo-part that is in the scene in the advertisement. The result of this research is that the false happiness that is reflected in this advertisement is seen in the settings of the scene divided into two categories, such as Setting the scene in the process of transmission Corona virus and in setting the scene that shows the prevention process of the Corona virus. Each Setting of the scene that displays a pseudo-happiness is evidenced by some scenes that do not match what is happening in the association and community Environment in general. A representation of the meaning of pure happiness is also depicted through the happy expression that continues to be displayed in each scene. This can be said to contradict the real state of society

COVID 19 NARRATIVE DECONSTRUCTION IN SOCIAL MEDIA MEME

Arief Hidayatullah — 2022-11-10

The phenomenon of memes about COVID-19 spread through social media is interesting to study more deeply. Using Ferdinand d'Sausurre's semiotic analysis, the researcher explored several memes related to the government's appeal to prevent the spread of COVID-19, such as wearing masks, maintaining distance, washing hands, and reducing mobility. The analysis results show community reconstructs or deconstructs the texts submitted by the government as a form of protest, satire, and joke as an appeal to always masks in every activity. People make memes by wearing masks from underwear (loincloth and bra), tires for motorized vehicles, and coconut belts. In terms of keeping a distance, people make a meme of a barber lengthening his shaving machine with a wooden stick to keep it away from the shaved one. Other narratives built by the community through these memes indicate resistance from the community against the COVID-19 narrative built by the government.

IMPLEMENTATION OF HEALTH COMMUNICATION IN EMPOWERMENT OF ALUMNI AFFECTED BY COVID-19 WITH ENTREPRENEUR DIGITAL PLATFORM

Diah Amelia — 2022-11-10

With the COVID-19 pandemic, the realities of challenges regarding communication about health are emerging in families, communities, organizations and governments, and among health professionals. Electronic book developer which is one of the new professions based on Undang-Undang Nomor 3 Tahun 2017 Sistem Perbukuan. This research is to explain about business incubation on a digital application called Alfamedia.ID as an alternative in empowering alumni affected by COVID-19 with an entrepreneurial digital platform. This Polimedia alumni affiliation is a combination of alumni from various study programs at Polimedia who are affected by Covid-19 starting from light levels such as remote work from their respective employees' homes for an undetermined time limit to severe levels such as being laid off from work or in other words being laid off. This application is designed to serve client demands for creative products in the publishing sector such as audio books, electronic books, interactive digital books, augmented reality assisted children's books and services for creating interactive multimedia learning media. In this study, researchers used qualitative research with a case study. A case study which essentially examines the life of one or several communities, organizations or individuals which is the unit of analysis. Community empowerment is a process of developing opportunities, motivation, and the ability of the community to have more access to resources. The meaning of tracer study as an appropriate method for search for information about alumni. Based on the implementation and evaluation of community empowerment activities, it can be concluded: 1. The implementation of this community empowerment has resulted in a ready digital platform operationalized for publishing entrepreneurship activities for alumni affected by Covid-19. 2. The alumni team involved in the Alumni Affiliation of Polimedia needs to be further developed in order to reach alumni from other study programs who are also affected by Covid-19.

Sentiment Analysis of Health Care Professionals on Twitter

Erwin Rasyid — 2022-11-10

Positive and negative effects are associated with the information and communications produced by social media. Therefore, social media has a substantial impact on social life in society. In addition to serving as a platform for establishing relationships with other users, social networking sites are also used to facilitate the exchange of information. Social movements also utilize social media platforms such as Twitter. Twitter has become a new venue for people to express certain things, such as their feelings on a particular issue. The number of tweets containing the keywords "Nakes" and "RSUD" prompted this study to investigate the public's perception of health workers. This study employs sentiment analysis to examine how the public perceives health workers. Text mining is a term commonly used to refer to the process of extracting datasets from Twitter in the form of text. The findings of this study indicate that Twitter is dominated by negative sentiments regarding healthcare workers. The high value of negative sentiment relative to positive and neutral sentiment may also be attributable to the fact that netizens' perceptions of health workers in the community tend to be negative. Although health workers are spontaneously discussed on social media, the medical community may be able to actively contribute to the conversation by generating positive content.

THE EFFORTS TO BUILD TRUST IN TELEMEDICINE APPLICATIONS FOR COVID-19 TREATMENT

Helen Fransisca — 2022-11-10

This research focused on the efforts to build trust in digital-based communication, especially in the treatment of Covid-19 through Telemedicine applications. This topic was considered interesting because of the current pandemic conditions that required people to carry out social restrictions and the fear of going to the hospital but still required consultation from physicians to treat Covid-19. In the process, this research used a qualitative approach with an individual as the unit of analysis and purposive sampling using the phenomenological method. In addition, this research also involved 2 methods to obtain data, namely in-depth interviews and a literature study. Meanwhile, the concepts and theories used included digital literacy, computer-mediated communication, Information and Communication Technology (ICTs), Telemedicine, and social capital theory. After going through the entire process, it was found that Telemedicine applications reflect an innovation rooted in the concept of ICTs that allows users not only to obtain information but also to solve problems and find solutions through a process of engagement and discussion. Therefore, it is necessary to have knowledge and digital literacy of users, namely doctors and patients so that communication can be established better. On the other hand, two ways interactive communication will also encourage the emergence of trust which makes patients and doctors more open in conveying their conditions and complaints. However, it should be realized that the developers also have a role in increasing trust. Therefore, several things can be done, such as fixing problems that arise and improving existing features, such as doctor ratings and reviews, doctor profiles, and video call services.

Credibility of Opinion Leader, Attractiveness of Message and Online Media Towards Implementation of Child Vaccination

Lasmery RM Girsang — 2022-11-10

This research is aimed to see the relations among variables: opinion leader credibility, attractiveness of message, online media towards the implementation of child vaccination done in Jakarta. After finishing the vaccination program to adults, then children were equipped by the government to be vaccinated soon, with some regulations. However, the problem began to occur such as reluctance of parents to bring their children to be vaccinated. Hence, the government tried to reach the target by using opinion leaders and also the media. By running a mix-method, this research implied quantitative and qualitative methods. Firstly, the questionnaires were spread to respondents, parents of children aged 6-11 years, located in North Jakarta. By applying Source Credibility Theory, the results showed that all variables were valid and reliable. Then, an in-depth interview was done with the doctor as an informant to get confirmation from the results. As a conclusion, there’s an influence between all variables.

Level of Public Acceptance of Covid-19 Information in Batu Bara Regency of North Sumatra

Lusiana Andriani Lubis — 2022-11-10

he Covid-19 pandemic has had a far-reaching impact on people's lives, causing stagnation, recession or depression in the economic, education and other sectors. Public trust must be built and maintained so that there is no panic in the midst of a pandemic situation. In addition, communication must also run simultaneously using a mix of face-to-face communication, group communication, mass communication and digital communication. The goal is that public communication can take place optimally in multicultural communities in Batu Bara Regency. This study used a quantitative descriptive method with a population of 410,678 people and a sample of 130 people taken by stratified random sampling. Data collection techniques through the dissemination of questionnaires and interviews. The results showed that the level of public trust was quite high in the Covid-19 information provided in villages, sub-districts and sub-districts. Communication through religious activities is considered the most effective in the delivery of Covid-19 information. The level of community satisfaction in handling Covid-19 is in the good category. The use of banners, posters and social media such as Facebook is in great demand by the public so that it can be maximized as Covid-19 information. However, there are several things that need to be addressed, namely access to information on the Coal website about Covid-19 still needs to be increased in frequency, Radio and television are not effective media for the public about Covid-19 information.

COMMUNICATION IN MEDICAL PERSPECTIVE IN COASTAL COMMUNITIES

Mirodiyatun Resi Nurdayati — 2022-11-10

North Aceh Regency which consists of 27 sub-districts, 852 Gampong with a population of 629,780 people, Aceh's coastal area covers 18 districts/cities Some data show that poverty and policies in North Aceh's coastal areas are still far from reach. Promising natural resources cannot improve the standard of living of coastal communities. From the data above, it can be ascertained that the average coastal community of Aceh is still in the lower economic class and has a primitive mindset, so that in the field of health, a group of coastal communities is still ambiguous about understanding what personal hygiene and proper and proper environment are. healthy. The role of communication science in the health sector emphasizes the importance of human autonomy. Health communication also includes the use of communication services to convey messages and influence decision-making processes related to efforts to improve and manage health by individuals and communities.

Adolescent Information and Counseling Center in the Digital Age: Changing or Going Extinct [The Existence of PIK-Remaja at SMA IT Al Irsyad Purwokerto]

Mite Setiansah — 2022-11-10

Adolescents are an age group that has been often understood as a group that is in the phase of rebellion, the search for identity, synonymous with delinquency and so on so that it requires special education and supervision both carried out culturally in the family and society and structurally by the state. One form of institutionalization of supervision and education for adolescents is the establishment of an Adolescent Information and Counseling Center (PIK-R) in schools. The problem is that in today's digital era, the existence of PIK-R in schools is fading. The students in the target group are more often looking for information and even conducting "consultations" through various internet-based digital platforms. This research was conducted using qualitative research methods with data collection techniques through observations, documentation and review of literatures. To improve the validity of the data used techniques of triangulation of sources and theories. The results showed that PIK-R SMA IT Purwokerto has begun to transform using digital media. This can be seen from the use of social media such as Facebook, Twitter, Instagram, Youtube, and TikTok as a medium for disseminating information. The information content conveyed by PIK-R is no longer fixated on the TRIAD KRR material or the 8 GenRe substance but has accommodated the issues of adolescents in the digital era such as mental health, toxic productivity and so on. The management of PIK-R carried out by students allows PIK-R to adapt to the needs of today's teenagers, both in terms of content and digital platforms used. The aspect that needs to be improved is to find a solution to increase student interaction and engagement with PIK-R digital accounts, so that PIK-R SMA IT Al Irsyad Purwokerto not only exists physically, but is optimally utilized by all students.

BKKBN Communication Strategy on Elsimil Application as a Media for Stunting Prevention in Indonesia

Naurah Lisnarini — 2022-11-10

Stunting is a national issue that must be resolved because it has an impact on the quality of Indonesia's human resources in the future. Stunting handling efforts are regulated in accordance with the mandate of Indonesia Presidential Regulation Number 72 of 2021 concerning the Acceleration of Stunting Reduction. As a strategy to reduce stunting from upstream, National Population and Family Planning Institution or BKKBN is an institution in charge of controlling and administering family planning released the Elsimil application for pre-marriage and pregnancy, which is a health screening method for bride and groom to be in 3 months before marriage. The purpose of this study is to find out how the Elsimil application is an effort to prevent stunting in terms of planning and implementation. The research method used is a qualitative approach to explain how BKKBN Communication strategy on the Elsimil application as a preventive medium for dealing with stunting problems. With a target of teenagers aged at least 21 years who are not married, it is hoped that this application can help reduce the stunting rate to 14% by 2024. The data sources are interviews and documentation studies. The results of the study show that the Elsimil application is currently still in the introduction (socialization) stage through the assistance of Genre Ambassadors or Generation Planning Community and TPK or Family Assistance Team. The purpose of the Elsimil application is to screen bride and groom to be health conditions before marriage, provide health education with articles. And there is a questionnaire that produces an Elsimil certificate, namely scoring health eligibility before marriage. Later, Elsimil's certificate will be a requirement for marriage at KUA or Office of Religious Affairs and the Ministry of Civil Registry Service, but it is still in the process of being discussed by other several ministries.

Health Communication Strategy To Support Empowerment Of Housewives In Increasing The Consumption Of Healthy Stainless Foods For Family In Makassar City

Nurul Haniza — 2022-11-10

Currently, the Indonesian people are experiencing a degradation in their choice of staple food variants, which means that there is a narrowing of choices for the Indonesian people's staple food for rice. This study aims to formulate a health communication strategy through empowering housewives in the city of Makassar to increase the consumption of healthy staple foods, especially from non-rice food ingredients. This research is a qualitative research. The informants are young housewives in Makassar City who were selected by purposive sampling. Primary data collection was carried out by in-depth interviews and observations by exploring the social context of the existence of rice as a staple food for the informants, which would then become the material for an effective communication model in order to promote non-rice food ingredients. Data analysis was carried out in four main stages, namely context search, problem diagnosis activities, evaluation, and formulation of strategies for policies related to health communication that have an impact on food security. The results showed that young housewives thought the main staple food was rice and objected to having to replace it with non-rice staple food. This is because there is a social construct that “hasn't eaten” if you haven't eaten rice. Young housewives know the dangers of consuming excessive rice, but there is no awareness from them to replace the staple food of rice with other staple foods.

ORGANIZATIONAL COMMUNICATION AUDIT OF CLEAN INDONESIA GENBI PROGRAM IN NORTH SUMATERA REGION

Qorry Anggraini — 2022-11-10

The purpose of this study is to find out whether the new Indonesian Generation (GenBI) in North Sumatera Province already has an organizational communication barrier in the implementation of the Clean Indonesia Program which is carried out simultaneously by GenBI throughout Indonesia. The theory used in this research is Organizational Communication Theory proposed by Pace and Faules. The object studied in this research is the Clean Indonesia GenBI Program for the North Sumatera Region. The Method used in this study is the qualitative method. The results show that GenBI has implemented an organizational communication model, although there are still many obstacles.

Opinion Leaders and Health Information: A Systematic Literature Review in Indonesia

Sri Seti Indriani — 2022-11-10

The outbreak of the pandemic covid-19 massively shocked the entire world, including Indonesia. Since its first findings of infected people, there has been a tremendous amount of information exposure related to health information and how to prevent the spread of this deadly virus. These exposures are overwhelming, and many hoaxes have also emerged. The people are in doubt about all this information and rely on opinion leaders to validate this information. Opinion leaders are individuals who take the lead in influencing other people's opinions. Opinion leaders are crucial in Lazardfled's 'two-step flows' theory in 1944, which emphasizes that mass media has no direct influence on the general public. Instead, ideas often flow from radio and print media to opinion leaders and of them to the less active part of the population. This article used a systematic review research method for analyzing research articles that have been published before. The article focuses on research results and their implications because it aims to map findings and draw conclusions regarding opinion leaders in Indonesia during the pandemic. The search was conducted on Google Scholar by limiting the search results to articles published in the 2020-2019 time frame, where 41 articles were analyzed. Results found from the research that articles underlined the significant roles and strategies of opinion leaders in this pandemic era. Various opinion leaders pointed out in most articles included religious leaders, community leaders, traditional leaders, social media influencers, and politicians. These opinion leaders are actively involved in preventing the spread of Covid- 19 as educators, motivators, influencers (persuasion), and role models. They generally convey two categories of messages: educational messages related to Covid-19 and non-educational ones such as motivational ones.

Appropriate Public Communication for the Community in Handling the Covid-19 Pandemic in Batu Bara District, North Sumatera Province

Syafruddin Pohan — 2022-11-10

Communication and media are important in conveying public communication messages in an effort to overcome the Covid-19 pandemic in Batu Bara District, North Sumatera. To implement public communication during the Covid-19 pandemic, the policy must be able to provide the right choice for the people there. The research questions include, is the public communication policy that has been carried out by the local government in accordance with the expectations of the public in Batu Bara District? Next, what is the public communication model carried out by the local government, including its regent in handling Covid-19 in Batu Bara District? The research uses a qualitative approach and data collection techniques using Focus Group Discussion (FGD). The FGD participants consisted of the regent, and staff and residents of the local community whom we chose separately. The results of the FGD revealed that residents recognized from mass media reports and social media that conveyed that Batu Bara District managed to become one of the best districts in handling Covid-19 and received an award from the Governor of North Sumatera. Some residents expressed, "We expect our father (regent) to be among us". The regent added that for areas far from the district, Covid information was conveyed through religious leaders and community leaders in the village. This is also an appropriate model of public communication, because the local government gives a significant social role to religious leaders and community leaders as an extension of the district government in conveying information related to Covid-19.

The Effect of Attitude Toward Health Protocol Compliance in The New Normal Era

Tantri Puspita yazid — 2022-11-10

Facing Covid-19, the government responded with a new normal policy. The public must implement the 5M health protocol to break the chain of the spread of Covid-19, such as wearing masks, washing hands, maintaining distance, staying away from crowds, and limiting mobility. The dynamics and changes in habits create a situation where people are required to adapt to the pattern of life in the era of the Covid-19 pandemic. Students as agents of change and new individuals who can fully take responsibility as members of society become important agents in realizing a good society. Students can also be assessed as critical individuals in seeing changes or dynamics in government policies, in this case in terms of how students respond to health protocols that have been designed by the state government. The population in this study were all students studying at the top 5 universities in Riau Province using the Propionate Stratified Random Sampling technique. The with data collection techniques using questionnaires and observation, this study using construct validity (construct validity). Testing the validity of this research instrument was carried out with the help of the SPSS 25 application/software and using the Pearson bivariate technique. Cronbach Alpha Formula technique and the data were analyzed using the SPSS Spearman's Rank test. The results obtained by this study indicate a significant correlation between the Gender variable and the Health Protocol Compliance variable

Development of a Communication System for Creative Industries in Jepara

Candra Yudha Satriya — 2022-11-10

In the era of the rapid development of information technology, knowledge and creativity play a key role in development. The creative industry, a very high-growth sector in Indonesia, has shown success in providing employment and economic growth. The innovation system, the heart of the creative industry, is increasingly complex because it implies a trend-shifting perspective from a supply economy to a consumer demand-driven economy. Communication systems play an important role in the social process of development. Communication not only conveys the idea of sustainable development but also creates opportunities where sustainability values can be realized. The communication system for the development of the creative industry in Jepara Regency, especially related to the woodcarving industry is currently in a crisis, very weak, and not adaptive to the environmental situation that surrounds it. The purpose of this study is to explore how strong and adaptive development communication responds to the complexity of the creative industry ecosystem in Jepara as a carving city, through the approach of Pentahelix stakeholder theory and Luhmann's social system theory. The method applied in this study is exploratory qualitative. It focuses on a theoretical approach that can explain the shifting economic perspective on the system of innovation, production and reproduction of knowledge through the Stakeholder Pentahelix model and the theory of communication systems. As a carving center in Indonesia, Jepara is an interesting case study to analyze from this theoretical approach. The results of this study have shown that Jepara's development communication system is not strong and adaptive in capturing what its people need. The development system in dealing with the complexity of the creative industry environment is still not optimal. The system is not effective in reducing and selecting feedback from the community. So, the production and reproduction of information do not solve the complexity of the environment. In addition, The convergence of theories shows the overlapping relationships between all Pentahelix Stakeholders, the interpenetration of systems, and the designation of prominent media, through science journalism, as an interpretive framework of the convergence of the theory described. For further research, it is hoped that we will further explore the complexity of the environment through the Participatory Action Research method so that the results are more representative of the construction of reality that exists in society.

Parking Management in Supporting Sustainable Development: Systematic Literature Review

Immanuel Panusunan Tua Panggabean — 2022-11-10

Parking Management is the continual process of selecting and implementing parking policies to make the strategies take effect. The paradigm regarding parking management needs to be reviewed further from several aspects, such as planning, evaluation, and strategies including the relationships and interactions between users – communities, and the environment, as well as aspects of management, including the sustainability of parking management in the future. Through a systematic literature review of Scopus indexed articles, this study could identify concepts and theories that can formulate a new paradigm of parking management. From the sustainability theme, exploring parking management should be carried out with a special research approach taking into account the different characteristics or behaviours of drivers, as well as destination profiles and the affected communities.

KEYWORDS: parking management; sustainability; systematic literature review

Farmers Perception About Organic Rice Agriculture System of Rice Intensification (SRI) Method for Sustainability Farming Business and Environmental

Irpan Ripa'i Sutowo — 2022-11-10

Pandeglang Regency has a rice productivity of 4.82 tons/ha which is the fifth rank out of eight cities and districts in Banten Province. This is a special concern for several stakeholders to increase the productivity of the rice yields, such as one non-governmental organization that provides assistance to farmers through the system of rice intensification (SRI) organic rice farming program. The program has the main objective of improving the welfare of farmers through increasing rice productivity and in the long term can improve the quality of the environment and public health. This study aims to determine the individual beneficiary (IB) perceptions of the benefits of the SRI method of organic rice farming. Perceptions of the SRI method of organic rice farming innovation are based on relative advantage, compatibility, complexity, experimental, and observative. The research method is descriptive research with a qualitative approach. The research location was chosen purposively, namely Parigi Village, Saketi District, Pandeglang Regency, Banten Province. The research location was chosen because it is Harfa's partner who is the most active in running the SRI method of organic rice farming. This research was conducted from August to December 2019. Data collection was done through observation and in-depth interviews. The results of this study are the perception of relative advantage is felt to be profitable, the perception of compatibility is not compatible, the perception of complexity is difficult, the experimental perception is not getting the results that are not appropriate, and the observational perception is still not widely applied in the surrounding environment.

Community-Based Development in the Project of Clean Water Networks in West Papua: Comparative Case Study

Dwiningtyas Padmaningrum — 2022-11-10

Access to clean water is a basic right for the community, but the fulfillment of this basic right is often constrained by difficult geographical conditions. The existence of community development programs through CSR can be an entry point in fulfilling access to clean water, especially in remote locations. This research is a comparative case study between the practice of implementing the CSR Program in providing access to clean water which is carried out by 2 companies located in the same location, namely between company X which is engaged in oil and gas exploration, and company Y which is engaged in oil processing. The study was conducted using a qualitative descriptive method with data collection carried out through in-depth observation by researchers and direct interviews in the period from March to November 2021. As a result, the community-based development approach carried out by company Y was more successful and was able to increase community participation in program management. In addition, community participation is also able to increase the involvement of local communities with their customs in managing the sustainability of the program.

Interpersonal Communication in LEAP Industrial Experience, to Manifest The Link and Match between Industry and University

Chory Angela Wijayanti — 2022-11-10

This ability is needed when students finish their studies and enter the industrial world. Unfortunately, many college graduates are then unemployed, due to the inequality between the profile of university graduates and the labor qualifications needed by the company. For this reason, the MBKM policy was made, so that through existing programs, and link and match was created, not only between students and the world of industry. In line with this policy, Petra Christian University, launched the Leadership Enhancement Program (LEAP) in 2020. There are four forms of LEAP, one of which is industrial experience. This research tries to figure how interpersonal communication takes part in communicating the credibility and quality of internal students as future leaders to the industry, through the LEAP Industrial Experience program. The author uses field research, with phenomenography methods in an interpretive-qualitative paradigm. The data collection was taken through interviews with four industrial representations, who are supervisors of internal students in the Communication Department's LEAP Industrial Experience. These four people are from emerging and digital-based industries. Several patterns were evident in the participants' responses. In line with the stated purpose of the study, that related with how intern communicates their credibility and ability through their internship, it found that the pre-internship period becomes the capital for students to finally be accepted as interns. Second, the forms of interpersonal communication that occur within the company be the basis for the supervisor's assessment of student skills. Finally, through this LEAP Industrial Experience, students of Communication Sciences, Petra Christian University, succeeded in establishing a link and match between industry and university, because of the effectiveness of interpersonal communication they carried out throughout this program.

Hopes and challenges: Globalization for sustainable development of communication technology and innovation dimensions in Batu City

Muherni Asri Utami — 2022-11-10

“Realizing the future we want for all” is a report on the PPB conference as part of the post-2015 development agenda or known as the Sustainable Development Goals (SDGs). This means that the SDGs targets concerning human, welfare, peace and partnership as well as earth aspects we must make it real. Then the question is what about Indonesia? This development will affect, who? Inayatullah is a development expert, whose concept is popular as sustainable development that is environmentally friendly and insightful. The world and Indonesia are currently in the era of industry 4.0 all forms of activity are relating to new media, development communication and communication technology; this is where they can meet. This research is a descriptive analysis using Globalization theory, which has a constructivist worldview, highlighting sustainable development, human-centered, has a long-term vision; it involves the role of the Government and the participation of the people of Batu City, East Java in the digital era. The author in collecting data using observation and in-depth interviews. The researcher conducted in-depth interviews toward agents of change ranging from managers of economic resources engaged in agriculture with the mandate of millennial farmers(millennial farmers ambassadors), professional non-government agricultural extension workers, Community Information Group/Kelompok Informasi Masyarakat (KIM) to the religious institutions Islamic boarding schools in Batu City. The Public Communication Information/Informasi Komunikasi Publik (IKP) Batu City Government as a development agency. The results obtained from this study are human-centered development, believing that every member of the community is able to contribute to the progress of the nation as human nature who has the ability to think, be passionate and be creative. Technology, as the result of human innovation, is capable of determining the development of civilization in society. The role of the Government in encouraging the acceleration of development that is convergent, complementary, and coherent in planning policies to address inequality. The conclusion of this study is the government's efforts to re-construct development in order to mobilize the noble ideals of development and the spirit of mutual cooperation from the community as agents of change.

Failure of Modernization: Journey of Development in Indonesia

Nana Sutikna — 2022-11-10

Development is an object that is never lonely to be appointed as a study theme. Several theories of development and implementation in several countries are worthy of study for debate, including in Indonesia. One of the interesting themes is the story of the journey of modernization in Indonesia. Modernization at the beginning of its emergence was considered the best paradigm because physical development was considered a success. This paper examines modernization and its failures in the development process in Indonesia. The author also describes the design of existing development in Indonesia. The method used is literature study, by taking data and references from books and scientific journals. The results of the analysis show that modernization has failed to be implemented in Indonesia. The results of the development that should be dripping and enjoyed by all elements of society, actually leaked everywhere. In the end, there is no equality and inequality is getting more and more striking, so it is necessary to think about and apply an alternative paradigm that does not only focus on physical development but also on human development as a subject.

Production of Testimonial Videos to Support the Implementation of the Lapak Ganjar Program

Arifa Rachma Febriyani — 2022-11-10

The Governor of Central Java, Ganjar Pranowo, released the Lapak Ganjar program for MSMEs affected by the pandemic. The program, which was released in 2020 until mid-2022, continues to grow to help market MSME products online through Instagram accounts @ganjar_pranowo and @lapak_ganjar. This study aims to describe the communication strategy of the the Office of Communication and Informatics of Central Java Province in supporting the implementation of the Lapak Ganjar program through Instagram. This study used descriptive qualitative method. Based on the SOSTAC model, the results of the study revealed that the Office of Communication and Informatics of Central Java Province implemented a communication strategy through a testimonial video #ReviewLapakGanjar production which featured the success story of the Lapak Ganjar program. This testimonial video is published on a scheduled basis through Instagram @kominfo.jateng. This video testimonial is published to create public perception and trust that the Lapak Ganjar program provides benefits for MSMEs in marketing their products online which has an impact on increasing product sales. In addition, the Office of Communication and Informatics of Central Java Province carried out a media relations communication strategy by involving mainstream media and online media to carry out joint coverage of the profiles and success stories of MSMEs participating in the Lapak Ganjar program, which is expected to increase the publication of the program in media.

INSTAGRAM AS A MEDIA COMMUNICATION FOR GOVERNMENT PUBLIC RELATIONS MINISTRY OF ENERGY AND MINERAL RESOURCES

Deska Rinanti Hayyattun Nuffuss — 2022-11-10

The era of digitization and information disclosure makes all information very easily accessible using new media. The number of explosions of information through changes in the industrial revolution caused the shift in the function of Government Public Relations (GPR) in government institutions. The GPR of the Ministry of Energy and Natural Resources (KESDM) needs to make adjustments to the way it communicates with the public, one of which is by using Instagram Social Media. This study focuses on Instagram as a communication medium for MEMR using the media richness theory (Media Richness Theory) and is supported by the Computer-Mediated Communications Theory. The results show that Instagram is used as a tool for delivering GPR to the public by packaging information to be more interesting in a different way, thus making GPR provide its own wealth through Instagram in building relationships with the public.

ACEH GOVERNMENT POLITICAL COMMUNICATION IN THE PROCESS OF DETERMINING OFFICER (Pj) GOVERNOR, REGENT AND MAYOR 2022 (Reflecting on the history of post-Tsunami Aceh Political communication)

Kamaruddin Hasan — 2022-11-10

Reflecting on the history of Aceh's political communication in ensuring peace stability and sustainable development, 2022, as the beginning of the political year, the 2024 General Election stage is also a new milestone in the dynamics of Aceh's political communication. Considering that the legal, legal and democratic leadership elections will only be held in 2024. Maintaining the stability of the regional government in the midst of the complexity of the problems, including in preparation for the implementation of the grand celebration of democracy is both a challenge and an opportunity. One of them is filling the acting head of the region by involving the process of regional and national political communication. Moreover, the tenure of almost three years. In July 2022, Aceh has 10 regional heads whose terms of service have ended. The transition of government in addition to filling vacancies, of course, is to maintain the stability of the running of the government which ensures the sustainability of regional and national development until a definitive regional head is elected. This research is important and interesting to understand the political communication process of the Aceh government in determining the official (Pj) based on the history of Aceh's political communication. This study focuses on reflecting on the history of post-peace Aceh political communication into lessons learned in the application of political communication in the process of determining officials (Pj). This research is a literature review, observations and interviews of characters. The research data was examined qualitatively descriptively. The results of the study are that understanding the history of the dynamics of Aceh's political communication can foster effective contemporary political communication for the Aceh government and stakeholders in the process of determining the acting (Pj) Governor, including Regents and Mayors. Political communication is applied directly or indirectly. Directly, the Aceh government conducts executive and legislative political communication both at the central and regional levels, recommends candidates to the Ministry of Home Affairs, and carries out political communication efforts with the President. Meanwhile, indirectly by involving all elements, among others; Universities, Ulama, Non-Governmental Organizations and mass media. An incumbent (Pj) who is expected in general, who has integrity, credibility, capacity, capability, understands Aceh's local wisdom.

‘New Normal’ Branding of Local Government in Pandemic Covid-19 Era (Cases Studies at DKI Jakarta, Jawa Barat, and Jawa Tengah)

Muhammad Sulhan — 2022-11-10

This article describes the dynamics of branding the 'new normal' concept carried out by local governments in three provinces in Indonesia. Using content analysis research methods, the article describes three personal accounts of the Governors of DKI Jakarta (Anies Baswedan), West Java (Ridwan Kamil), and Central Java (Ganjar Pranowo). The results showed that there was a communication pattern between three regional heads (Governors) in conveying information related to the 'new normal. There are three aspects to analyze, the dimensions of communication, tone of information, and types of information. The regional head figure also has a strategic role as a communicator by their personal branding who connects important messages and information to the public. Not infrequently, regional heads are actually able to attract public attention through the use of their personal accounts.

POLITICAL CAMPAIGN FOR SOUTH TANGERANG REGIONAL ELECTIONS

Sa'diyah El Adawiyah — 2022-11-10

Community participation in this direct election as a form of political participation. The election of the Mayor of South Tangerang is an event for the people's democratic party that must take place in an atmosphere of joy, to build a country in diversity. information needs, as well as other matters related to the Regional Head Election, one of which is Political Campaigns. Research objectives, problems, audiences, objectives, selecting media, formulating messages, planning program management, monitoring and evaluation. The research method used is a qualitative method with the subject of informants from regional heads, consultants, success teams, and volunteer teams. The results and discussion of political campaigns must know what are the priorities to be resolved. The audience that will be addressed in a political campaign affects the form of the message that will be packaged. Political actions defined in political campaigns. The right media determines the formation of public opinion carried out in the campaign process. the power of the media to reach large audiences and spread greatly helps campaign success. Messages are constructed and packaged appropriately according to the target audience. Messages are packaged and produced in various forms in mass media, social media, and outdoor media with good management program planning. And carry out continuous monitoring and evaluation.

Digital Campaign to Increase Urban Political Participation (Study on the 2020 Pilkada in Depok City)

Siti Maryam — 2022-11-10

The direct election of 2020 is the most interesting regional election as well as a testing ground for digital campaigns because it was carried out in the era of the pandemic. Although the digital campaign is not carried out in absolute terms, its influence on increasing the political participation of Depok City is quite large, the figure increased by 6.64% from the previous 56.15% to 62.79%. This increase has never occurred in the last 10 years since the direct elections were held in Indonesia. From the results of a survey on the reasons for their participation, it can be seen that more than 40% of Depok residents know about the pilkada and its candidates from the internet and digital campaigns, and the rest know from billboards and other campaign media, and more than 30% of respondents are interested in candidate campaigns in Indonesia. Internet.

Pilkada During a Pandemic: The Influence of News Media on Trust and Political Participation Amid the COVID-19 Pandemic

Warhi Pandapotan Rambe — 2022-11-10

Communication research has examined the relationship and influence of news exposure on political attitudes and behavior. From the perspective of the democratic process, an important question in this research is related to the extent to which information exposure regarding the handling of the COVID-19 virus outbreak affects public trust in the government and its political institutions. In particular, the purpose of this research is to examine the extent to which exposure to information about the COVID-19 pandemic affects public perceptions and political beliefs in one of the areas that has the highest rate of COVID-19 cases in Indonesia and holds regional head elections in the midst of a pandemic. In addition, this study also examines whether there is a relationship between the perceived threat of being exposed to the virus and political trust with the level of electoral participation in the midst of a pandemic. This research method uses a quantitative approach with the selected location is Surakarta, Central Java. Data were collected through online questionnaires and offline questionnaires to people who have a Surakarta KTP and are included in the Voters List in the 2021 regional head election. The sampling used is non-probability sampling so that the results of this study do not intend to produce findings that will generalize to the entire population but only a theoretical test. By conducting a survey of 211 respondents, this study found several findings. First, even in the midst of a health crisis due to the COVID-19 virus outbreak, the level of public participation in the 2020 Pilkada tends to be high. Second, political trust influenced by media coverage has a positive correlation with the high level of public participation in the Regional Head Election in the midst of the COVID-19 pandemic.