Proceedings of International Conference on Communication Science 2024-01-17T14:29:22+08:00 Diyah Indiyati Open Journal Systems <p><strong>Proceedings of International Conference on Communication Science</strong></p> <p>is the media to publish conference scientific articles received from the annual conference ICCS University of Mataram started on 2021. This proceeding also published annually with the scope of communication science related to various topics; ICT and media journalism, tourism and marketing communication, cultural studies and social change, political communication, community development, sustainable development, communication strategy.</p> THE CHALLENGES OF INDONESIAN PUBLIC RELATIONS PROFESSIONALS IN THE DIGITAL TECHNOLOGY AND ARTIFICIAL INTELLIGENT ERA 2023-12-29T16:47:43+08:00 Maulina Pia Wulandari <p>The development of digital technology in communication and information is no longer unavoidable in the field of public relations. Public relations no longer sees big data and artificial intelligence as unfamiliar and intimidating entities. Public relations professionals must possess a comprehensive understanding of digital technologies, including big data and artificial intelligence, in order to effectively manage and navigate the technical and management aspects of their field. However, it is crucial for public relations to acknowledge the potential adverse consequences that may arise from the use of big data and AI. Indonesian PR practitioners currently lack the necessary skills and expertise in dealing with big data and AI. To address this gap, it is crucial to expedite the development of knowledge in the field of digital public relations and foster collaborations with various stakeholders. These efforts are essential for preparing future professionals in the field of public relations in Indonesia.</p> 2023-12-29T00:00:00+08:00 Copyright (c) 2023 Proceedings Of International Conference On Communication Science Health Communication Planning Implementation for the Healthy Living Community Movement Program based on Management by Objectives Theory in Banyumas Regency 2024-01-17T14:29:22+08:00 Prita Suci Nurcandrani Sandi Justitia Putra Pundra Rengga Andhita <p>GERMAS (Healthy Living Community Movement) is a program initiated by the Ministry of Health of the Republic of Indonesia to carry out comprehensive and holistic interventions to cultivate healthy living behavior in society. Regarding to this issue, several activities were launched in the forms of promotive, preventive, curative and rehabilitative efforts as a continuum of care or integrated sustainable care in line with the spirit of community empowerment and increasing multisectoral action. This study is to examine the implementation of Management by Objectives (MBO) Theory of Peter Drucker through the Community Health Center <em>(Puskesmas)</em> in GERMAS program. This research uses a descriptive-qualitative method with emphasis on triangulation of data collection techniques in the form of observation, interviews and literacy studies. In-depth observations and interviews were carried out with the Youth Posyandu team leader at the Puskesmas North Purwokerto 2, Banyumas District Nutrition Expert, Banyumas District pediatrician, and 15 Youth Posyandu cadres as an implementation of the use of data source triangulation. The other data were obtained from written documents such as Basic Health Research, Government Regulations from the Ministry of Health of the Republic of Indonesia, Technical Instructions for Organizing Youth Posyandu from the Ministry of Health, as well as the results of internal meetings at the Banyumas District Service regarding the implementation of Youth Posyandu. The results revealed that, (1) The stages of top management commitment have been clearly defined and stated in Presidential Instruction (Inpres) Number 1 of 2017. (2) The participation stage is marked by the setting of more concrete goals, namely preparing for a demographic bonus in the 2020-2035 range, Golden Indonesia 2045, and threats to the mental and physical health of teenagers. The release of the Technical Guidelines for the Implementation of Youth Posyandu in 2018 by the Ministry of Health constitutes an indicator of guidelines for program implementation. However, at present the implementation has not optimally conducted in various Puskesmas. This is caused by a lack of human resources, daily routine work that takes up a lot of time, and other programs already running also need attention. (3) The communication stage is marked by the implementation of the program for adolescents. The importance of raising awareness regarding the crucial importance of this program is not easy because teenagers consider that the age of 10-19 years is a healthy and productive age, so invitations to join Posyandu are less attractive.</p> 2024-01-31T00:00:00+08:00 Copyright (c) 2023 Proceedings Of International Conference On Communication Science The Intersection between Environmentally Friendly Consumption Behavior and Students' Ability to Utilize Information and Technology in Accelerating the National Green Economy 2024-01-16T12:45:14+08:00 Wahjoedi Wahjoedi Magistyo Purboyo Priambodo Ni'matul Istiqomah Emma Yunika Puspasari Fariha Nuraini <p><span style="font-weight: 400;">Realizing a green economy in Indonesia can be achieved through environmentally friendly consumption starting with the younger generation. Students as part of consumers need to apply environmentally friendly consumption patterns as a contribution to the national green economy. This study seeks to analyze how the variables of insight into food and beverages, attitudes towards environmentally friendly consumption behavior, the tendency of environmentally friendly consumption behavior, IT technical and operational skills, IT navigation and processing skills, and IT communication skills influence each other. The further objective of this research is that students are expected to be able to realize green economic awareness with environmentally friendly consumption behavior. In this study, using descriptive quantitative methods with the SEM-PLS method analyzed using primary data of 300 active students at four state universities in Malang City by distributing online questionnaires through G-Form. The results showed that the food and beverage insight variable had an effect on IT ordering ability, the environmentally friendly consumption behavior tendency variable had an effect on IT navigation and process skills through the mediating variable of food and beverage insight, the navigation ability variable had a direct effect on the attitude of environmentally friendly consumption behavior,&nbsp; and the IT technical and operational ability variable had a direct effect on the environmentally friendly consumption behavior tendency and IT communication skills. Implicatively, the research results link the two major variables of IT capability and green consumption behavior. However, if spread out, both IT capabilities and student behavior in implementing environmentally friendly consumption are mutually sustainable to achieve a green economy.</span></p> 2024-01-31T00:00:00+08:00 Copyright (c) 2023 Proceedings Of International Conference On Communication Science Aespa's Virtual Member Existence in the SMCU Episode 1 "Black Mamba" Short Movie 2024-01-16T10:29:57+08:00 Dewi Natalia Sriwahyuni Tjan Swita Amallia Hapsari <p>This qualitative study analyses the phenomenon of virtual characters in "Black Mamba" a short film from SM Entertainment's SMCU (SM Culture Universe) series featuring the girl group Aespa on YouTube, in order to examine the dynamics of communication in new media. The analysis uses Charles Sanders Peirce's semiotic framework to explore how signs, objects, and interpretations interact in the film. The findings emphasise SM Entertainment's skilled integration of virtual and physical realms with the SMCU concept. Virtual personas appear to transcend digital boundaries, creating a captivating aura of mystery. Humans form strong emotional connections with these virtual characters, most likely in the real world, giving rise to a feeling of wanting to live together with the virtual characters. In addition, the research highlights the importance of virtual character's interaction in the real-world environment, prompting reflection on technology-mediated human engagement. Incorporating philosophical quotations, particularly those of Jean-Paul Sartre, adds to the philosophical consideration of the narrative. In conclusion, this study offers a profound insight into the role of new media, such as YouTube, in the creation of a distinct narrative experience. It encourages a scholarly discussion of the intersections of semiotics, identity, and technology in today's popular culture.</p> 2024-01-31T00:00:00+08:00 Copyright (c) 2023 Proceedings Of International Conference On Communication Science Exploring The Values of Local Wisdom as An Effort to Development of Madurese Gastronomic Tourism 2024-01-16T21:20:24+08:00 Nikmah Suryandari Farida Nurul Rahmawati Ferry AD <p>Gastronomic tourism is one of the concepts that aspire to be realized in the future tourism industry.&nbsp; This article seeks to explore various culinary tourism potentials based on local wisdom values as an effort to realize gastronomic tourism in Madura.&nbsp;&nbsp;&nbsp; Madura is one of the regions that has various&nbsp;&nbsp; culinary potentials and local wisdom values that are still sustainable today and are able to attract tourists.&nbsp; The method used in this study is an exploratory qualitative approach.&nbsp; Data collection techniques are carried out by direct observation, interviews, and documentation. The informants in this study were religious leaders, communities, tour managers, and tourists. The results showed&nbsp;&nbsp; that the value of local wisdom that can be a tourist attraction is cultural festivals, natural attractions, religion, cultural tourism, culinary and community life&nbsp;&nbsp; that has educational value.&nbsp; These various tourist attractions are not only oriented towards economic benefits, but also as a medium for preserving noble socio-cultural and environmental values, as well as has educational value for tourists through the experience of tourist activities.&nbsp; The value of local wisdom that is still maintained is expected to always be passed on to the younger generation and can be useful for many parties, therefore this tourist activity always need support from various parties.</p> 2024-01-31T00:00:00+08:00 Copyright (c) 2023 Proceedings Of International Conference On Communication Science Utilization of Communication Technology as a Promotional Media in Cultural Tourism in Bandung 2024-01-16T11:27:32+08:00 Dedi Kurnia Syah Putra Soni Sadono Danil Kasputra <p>Bandung, known as "stunning Bandung" through its new branding by the Ministry of Tourism, requires effective communication technology to align with the development of tourism and attract public interest in visiting the city. This study adopts a qualitative descriptive approach aimed at providing a systematic, factual, and accurate description of the utilization of communication media as a means to promote cultural tourism in Bandung. The research findings reveal that the city of Bandung has embraced communication technology for their cultural tourism promotion. This includes the utilization of websites and various social media platforms such as Instagram, websites, and YouTube to engage with potential tourists.</p> 2024-01-31T00:00:00+08:00 Copyright (c) 2023 Proceedings Of International Conference On Communication Science Visual and Verbal Elements on Kerta Gosa Website: A Discourse Analysis Approach 2024-01-16T12:35:41+08:00 Ni Ketut Mirah Dewi Arsani Ni Made Gitya Sumadarsini Ni Putu Putri Suci Indriyani <p><span style="font-weight: 400;">These days, tourism websites play a vital role to support the tourism industry, including in Bali. Tourism websites involve not only textual contents but also visual element—such as images that complement the verbal discourse on the websites. This research aims to discuss the verbal and visual elements on the websites of one of Bali’s tourist attractions, namely Kerta Gosa. Kerta Gosa is a renowned historical tourist attraction which is located in Klungkung Regency, Bali. Furthermore, this </span><span style="font-weight: 400;">research intends to identify how the website engages with its readers and explore how discourse creates a sense of belonging or exclusion within specific communities. This research utilized descriptive qualitative method. Data collection was conducted by gathering sentences and visual elements</span><span style="font-weight: 400;">, which were taken from </span><span style="font-weight: 400;">Kerta Gosa’s online websites Moreover, data were analyzed by using discourse analysis approach, by using Cheongs (2004). In addition to that, this research examines the meanings produced by the verbal and visual elements, as well as the contexts and processes of these meanings, and practices caused by these meanings. The results show that Kerta Gosa’s strategies through the websites includes employing persuasive speech acts, such as emotional appeals and positive language. Additionally, the visual elements such as images on the website support the verbal elements, which can influence readers' perception and encourage them to visit Kerta Gosa in Bali. To sum up, verbal and visual elements on Kerta Gosa’s websites complement one another and have a crucial role in development strategy of tourism in Bali.&nbsp;</span></p> 2024-01-31T00:00:00+08:00 Copyright (c) 2023 Proceedings of International Conference on Communication Science Analysis of the Symbolic Meaning and Philosophy Behind the Ritual Stages of Mappogau Sihanua 2024-01-16T20:44:31+08:00 Andi Nurhidayah Abidin Muhammad Safar Andi Muhammad Irfan Taufan Asfar Andi Muhamad Iqbal Akbar Asfar Andi Nurannisa Ayu Handira M. Nasrul Azis <p>Karampuang Traditional Village is a community of indigenous people that still maintains and preserves its traditions and cultural values. The people in Karampuang Traditional Village still actively carry out ritual ceremonies as a form of respect and gratitude to the spirits of their ancestors, while hoping that their lives will be better. This ritual is considered very sacred and must be carried out. However, there is a different view among some members of the Karampuang Indigenous community who only see this ritual as an expression of gratitude to traditional leaders. This research aims to explore and analyze the hidden symbolic and philosophical meanings behind the stages of the mappogau sihanua ritual which is very meaningful for the Karampuang Indigenous community. The research method used was descriptive qualitative, with the research subjects being people living in the Karampuang Traditional Village, Tompobulu Village, Bulupoddo District, Sinjai Regency. Through analytical steps such as data reduction, data presentation, and data verification through observation, interviews, and documentation, this research reveals information about the existence of the mappogau sihanua ritual as well as its symbolic and philosophical meaning. The research results show that this ritual has experienced significant changes in the perception of the Karampuang traditional community. Even though some still associate it with animist beliefs, the implementation of this ritual actually has a deep and rich meaning in the Islamic context. The mappogau sihanua ritual is carried out in the Karampuang traditional house which has simple architecture but is full of symbolism. In addition, this ritual stage emphasizes the importance of intention in every action, underscoring the spiritual dimension in the implementation of the ritual. This ritual also reflects gratitude for the harvest and contains deep human values.</p> 2024-01-31T00:00:00+08:00 Copyright (c) 2023 Proceedings of International Conference on Communication Science The Myth of the Sanrego Bolong Wood as a Symbol of the Strength of Bugis Men 2024-01-16T20:33:19+08:00 Adji Syaifullah Andi Muhammad Irfan Taufan Asfar Andi Muhamad Iqbal Akbar Asfar Sartika Sari Dewi Andi Ferina Herbourina Bonita <p>The existence of Sanrego wood results in a constellation of contradictory views the truth of Sanrego wood or just a 'positive suggestion'. This study is more directed towards interpretive ethnography which collects assumptions, explanations and views that tend to be positional which results in the emergence of demystification and counter-myths regarding a particular culture or custom Sanrego wood which is considered an aphrodixia plant (weapon of strength) Research on counter-myths Kayu Sanrego (Bolong Sanrego) uses qualitative research through a case study approach as well ecological ethnographic-interpretive approach. Referring to what was stated by (Creswell, 2015) that research This qualitative method is used to explore in detail and holistically the problems that exist in the field. results analysis in this research, the myths contained in the story of the Sanrego wood (Bolong Sanrego) include a belief that developed in the Sanrego Village community and has become a tradition or habit. As for factors that influence the existence of Sanrego wood (Bolong Sanrego), namely social factors, economic factors, and health factors. One of the issues that most people still consider taboo is related issues with vitality problems that are largely considered to be on the acatalepsy spectrum of male ethnography leading to a reluctance to reveal it. One of the plants that is believed to be herbal The Bugis community uses Sanrego wood (Bolong Sanrego) which is still considered a myth Treating male vitality problems.</p> 2024-01-31T00:00:00+08:00 Copyright (c) 2023 Proceedings of International Conference on Communication Science The Symbolic Meaning of Conflict Communication in Presean Cultural Traditions 2024-01-16T11:10:31+08:00 Eka Putri Paramita I Wayan Suadnya Dian Lestari Miharja YY Wima Riyayanatasya <p>Conflict is a form of interaction involving two or more people. Conflicts often occur in life that cannot be avoided, but can be minimized. In essence, almost all individuals can be involved in a conflict based on many causal factors. Even the current phenomenon, incidents of mass violence in NTB, especially the city of Mataram. It is often triggered by issues related to ethnic, racial or religious sentiments and often arises from personal problems, resulting in fatalities and injuries. It is feared that violent spectacles and behavior that occur continuously will have a direct or indirect impact on the behavior of the younger generation by imitating culture/violence collectively and massively. This can be seen very easily and brawls between students are rampant. So, it is really necessary to instill understanding in the younger generation regarding culture that can minimize conflict. Culture as a guide to action has traditions that can be used as examples for handling conflict. One cultural tradition that can be used as a reference is the "<em>presean</em>" cultural tradition. In this tradition, it is clearly shown that the fighters (<em>pepadu</em>) carry out scenes of repelling and defeating each other using <em>jalin</em> (rattan) punches. But interestingly, the fighters who were injured did not feel anxious or hold grudges. This research was carried out using descriptive methods and analyzed qualitatively so that the results obtained include, Conflict communication that occurs in <em>presean</em> activities is studied in the form of a communication onion diagram, in the diagram depicted it is explained that communication in <em>presean</em> activities begins with the behavior of each player who involved in <em>presean</em>. This behavior takes various forms based on the motives of each individual. Furthermore, behavior will shape the player's thoughts, and thoughts will give rise to feelings. Generally, according to <em>presean</em> players, thoughts that are always good towards other people will produce good feelings too, so that conflict in the game can be avoided. The factors driving conflict include different characters who want freedom, miscommunication when playing, and different points of view. Meanwhile, the inhibiting factor is cultural customs.</p> <p><strong>&nbsp;</strong></p> 2024-01-31T00:00:00+08:00 Copyright (c) 2023 Proceedings of International Conference on Communication Science Wellness Tourism Development Strategy In Madura Based on Local Wisdom 2024-01-16T11:49:41+08:00 Farida Nurul Rahmawati Nikmah Suryandari Windiani <p>Wellness tourism is a new niche in the global tourism industry that has high opportunities for product development. It is this local wisdom that underlies their daily cultural behavior that has great potential in the development of wellness tourism in Madura, even though it has to deal with the challenge of Madurese stereotypes for outside communities. This background underlies the importance of designing wellness tourism strategies based on local wisdom in Madura. This study used constructivist qualitative research methods. The determination of this strategy is adjusted to the research objectives that will build a model of health tourism development strategy based on local wisdom in Madura. Observations will be made on Madurese people in the Bangkalan and Sampang regions. The location selection was carried out by considering the socio-cultural characteristics of the Madurese people who have great tourism potential. The result of this study is that Madura has various types of tourism. If associated with the concept of wellness tourism, this potential can be explored deeper with the help of the theory of cultural commodification and become a potential new tourism commodity network called "wellness tourism based on local wisdom." Wellness Tourism can be a model of tourism development strategy that can drive the local economy in the Bangkalan Madura region. The potential of the Madurese people in an effort to increase new tourism, especially wellness tourism, requires efforts to diversify products. This is also a cultural commodification in an effort to strengthen Madura's potential as a wellness tourism destination; product diversification of Madura's resource potential; Strengthening Local Wisdom Education through Non-Formal and Formal Education Institutions. And policy collaboration with the Tourism Office, cooperatives, and village governments is needed.</p> <p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</p> 2024-01-31T00:00:00+08:00 Copyright (c) 2023 Proceedings of International Conference on Communication Science Women and Traditional Cullinary Attraction 2023-09-09T16:01:08+08:00 Dinara Maya Julijanti Nadya Poernamasari Erwin Rasyid <p>Traditional culinary has become one of the main attractions in Indonesian tourism, even occupying the first position in its contribution to gross domestic product. Culinary has also become a competitive business industry and cannot be separated from the role of women behind the scenes. Women are often associated with domestic jobs; such as household and children. However, Madurese women have limited space for movement, even though they have a high work ethic. Meanwhile, Yogyakarta women seem more aristocratic. The more traditional culinary develops, the greater the opportunity to compete in the free market era. Moreover, traditional culinary attractions can explain the figure behind culinary creations, culinary developments and innovations as well as how culture is in it. This study explains the role of women in traditional culinary attractions in the Madura and Yogyakarta regions. Through a theoretical approach and phenomenological method, this study focuses on the subjective experiences of women culinary practitioners and the involvement of external parties. The external parties involved in this research are as follows; Department of Commerce, Office of Industry and Manpower, Culinary Entrepreneurs, Bakesbangpol, and Badan Pusat Statistik. In Madurese culinary, Madurese women produce traditional culinary delights that can become the hallmark of their region. The drawback is in the traditional Madurese culinary side <em>attractions </em>which is still very minimal. Madurese traditional culinary also has different times of promotion and sale, for example Nase Serpang and Tajin Shobih which are only sold in the morning. In contrast to traditional culinary in Yogyakarta, which has strength even in terms of naming which is firmly attached to the memory of consumers. So that the traditional culinary attractions in Yogyakarta seem to be easier to attract consumers from the cooking method, sales methods to packaging. One of them is Gudeg which has a unique and traditional way of packaging, using both besek and kendil. The role of women in culinary is driven by several factors, culinary industry run from generation to generation, supporting the family's economy, and preserving traditional cuisine in Madura and Yogyakarta.</p> 2024-01-31T00:00:00+08:00 Copyright (c) 2023 Proceedings of International Conference on Communication Science Psychological Well-Being in Persons of Success Ritual 2024-01-16T11:03:33+08:00 Alwi Mahardika Sodiq Mochamad Widjanarko <p>Pesugihan is a mystical ritual carried out by individuals in secret and unreasonable to obtain wealth involving mystical rituals of shamanic practices. The purpose of this research is to find out the psychological dynamics and how to interpret an individual who performs the pesugihan ritual. Data exploration was carried out by analyzing the basic motivations, both intrinsic and extrinsic, from the practice of pesugihan rituals including the informants' feelings when carrying out various rituals, praying, meditating, and fasting. The methodology in this study uses descriptive qualitative with a phenomenological approach. There were three informants who were involved in the research, through purposive sampling. Techniques in collecting data using observation and interviews. The results in this study indicate that psychological well-being is found in informants who carry out the pesugihan ritual and bring up an understanding of local beliefs which have a positive impact in the form of a holy feeling of soul, a feeling of comfort, a healthy body, a brighter appearance, a clearer mind, and a calmer worried mind.</p> 2024-01-31T00:00:00+08:00 Copyright (c) 2023 Proceedings of International Conference on Communication Science Can We Survive? Personal Branding Model of Five Female Entrepreneurs and Songket Weavers in Padang Genting Village, Batubara Regency 2024-01-16T10:13:54+08:00 Nurbani Sabila Tri Ananda <p>This research was conducted to determine the personal branding model of five female entrepreneurs and songket weavers in Padang Genting Village, Batu Bara District. This research is descriptive, using qualitative analysis. With interview and observation data collection techniques. From the results of the research, it is known that the right personal branding model for five female entrepreneurs as well as songket weavers in Padang Genting Village, Batubara Regency is to maximize the three elements of Personal Branding according to Peter Montoya and Vandehey (2009). The first element is the Person, namely increasing the specialization and uniqueness of the role of women in marketing and songket weaving activities such as holding training programs to improve marketing and songket weaving skills. The second element is the Promise which requires integration between the government and female songket weavers to run a sustainable program to preserve songket weaving activities in Padang Genting Village, Batu Bara District. The obstacle experienced by women entrepreneurs as well as songket weavers is the lack of support from the government. The third element is Relationship, namely increasing the ability to establish good relationships and good communication with songket buyers inside and outside Batu Bara Regency.</p> 2024-01-31T00:00:00+08:00 Copyright (c) 2023 Proceedings of International Conference on Communication Science Activities Community Based Tourism to Communicate Tourism Village In Batukliang Utara Subdistrict 2024-01-16T11:43:58+08:00 Yulanda Trisula Sidarta Yohanes Hartin Nur Khusnia Muhlis Taufiq Ramdani <h1 style="margin-top: .05pt; text-align: justify;"><span lang="EN-US" style="font-weight: normal;">The purpose of this research is to explore activities community<span style="letter-spacing: -.2pt;">-</span>based tourism on communication destinations in Batukliang Utara Subdistrict, especially Karang Sidemen Village, Lantan Village, and Tanak Beak Village. This research used a qualitative method, so researchers tried to explore human resource activities in three villages to communicate tourism in social media. The results of this research is three villages used social media to share contents like photos, videos, ect about destination. They promote tourism in content, so the public can see activities via online. Advantage three villages using social media is that all activities can be posted without looking at space and time. But there are disadvantages to using social media. Karang Sidemen have some destinations, but only Danau Biru becomes the first object to the tourist Instagram and YouTube. Lantan Village needs to optimize human resources for maintenance contents. Lantan Village has unique activities, like cooking class, hunting local food, so this is a tourist attraction. The last Tanak Beak Village more optimised human resources in members, and then the information technology team because this community couldn't be productive.</span></h1> 2024-01-31T00:00:00+08:00 Copyright (c) 2023 Proceedings of International Conference on Communication Science Determinant Factors to Optimize Processed Bamboo Products: A Systematic Review 2024-01-16T12:19:27+08:00 Dwi Wulandari Putra Hilmi Prayitno Fikri Aulia Fuad Indra Kusuma Linda Agustin Ningrum Sefira Oktavia Anggraini <p><span style="font-weight: 400;">The potential in Petungsewu Village and Pandanrejo Village, Wagir District, Malang Regency is so large and promising in terms of processed bamboo products. Still, there are several obstacles to utilization such as processing or marketing that have not been maximized. Therefore, this research contributes to identifying factors to optimize processed bamboo products to be more developed and also help increase economic growth in the area itself. This research utilizes a systematic literature review method to answer the questions posed. In conducting this systematic literature review, this study adopted selected reporting items as systematic reviews and meta-analyses. Also, this method can provide a systematic display and flow diagram again to improve the review and accuracy of the literature review used. The fundamental reason supporting this finding is to try to analyze the appropriate and optimal strategy from the potential of bamboo products from both Petungsewu Village and Pandanrejo Village, Wagir District, Malang Regency.</span></p> 2024-01-31T00:00:00+08:00 Copyright (c) 2023 Proceedings of International Conference on Communication Science Analysis of Kinesic and Proxemic Signs Structure in the Animated Music Video "Sabda Alam" 2024-01-16T12:39:50+08:00 Syahid Syahid Winny Gunarti Widya Wardani Taufiq Akbar <p><span style="font-weight: 400;">Media campaigns are designed to attract the attention of their audience, including through animated music video media. In an animated music video, the delivery of messages is combined through narration, characters and music. This research discusses "Sabda Alam", an animated music video about protection for endemic Indonesian birds. This animated music video is the final work of the students of SMK Raden Umar Said (RUS) Kudus which received appreciation at the Balinale International Film Festival 2021. The visualization of endemic bird life presented in "Sabda Alam" is an illustration of the existence of wild animals in relation to nature and humans as an effort to survive in their habitat. The visualization of these endemic birds is interesting to study as messages packaged through visualization structured nonverbal. The analysis in this study uses qualitative methods with a nonverbal communication theory approach, namely kinesic studies related to visualization as a language of movement, and proxemic studies as visualization of space which becomes the setting of the narrative. The results of the study explain that there is an arrangement of facial and postural signs in the sign structure kinesic, in the form of character expression and bird appearance. Meanwhile, in the proxemic sign structure, signs are presented through the relationship between the character of the bird and the time and space of events. The relationship between kinesic and proxemic signs structure is proven to represent messages about the importance of protecting endangered wild animals. This research can be an academic reference in the field of visual communication design, especially the sensitivity to read visual signs as messages.</span></p> 2024-01-31T00:00:00+08:00 Copyright (c) 2023 Proceedings of International Conference on Communication Science