Memories of Kota Tua Kalianget: Turning Heritage Branding of East Madura Oldest Modern City

Abstract

Kalianget Kota Tua is one of the first modern cities on Madura Island, this city was built during the VOC period and was continued by the Dutch East Indies government. Kalianget was developed into a city because of its very strategic location and is the busiest port in the Madura Strait. Several historical relics still found in this area, such as the first Modern Briquette Salt Factory in Indonesia which was built in 1899 and various moderen facilities of its time. In addition to being historical relics at this time, these buildings are also evidence of how strong the Dutch East Indies government monopolized the salt production in Madura. Therefore, the purpose of this research is to see the old city discourse in Sumenep Madura as part of heritage branding. The subject of the research as well as the unit of analysis is the media text that presents news about the Kota Tua in Sumenep which is transformed into cultural heritage. This research used systematic literature review to obtain the media discourse framing into research object. In general, the stages of conducting SLR consist of 3 major parts: planning, conducting and reporting. In this research, a protocol that contains procedures and methods for conducting SLR is prepared. The components in the protocol include: determining the research background, formulating research questions, making terminology from research objects, selecting criteria, making lists and procedures for examining data, extracting, and synthesizing data. The results of the analysis are then discussed with an approach from the concept of heritage branding in tourism context. This chapter pursues to forecast to what extent Kalianget Kota Tua in  possibility of destination branding development based on its heritage advantages.