Farmers Perception About Organic Rice Agriculture System of Rice Intensification (SRI) Method for Sustainability Farming Business and Environmental


  • Irpan Ripa'i Sutowo Program Studi Ilmu Komunikasi Fisip UPN Veteran Jakarta
  • Zayyin Abdul Quddus Program Studi Ilmu Komunikasi Fisip UPN Veteran Jakarta



Perception, Organic Rice, System of Rice Intensification (SRI)


Pandeglang Regency has a rice productivity of 4.82 tons/ha which is the fifth rank out of eight cities and districts in Banten Province. This is a special concern for several stakeholders to increase the productivity of the rice yields, such as one non-governmental organization that provides assistance to farmers through the system of rice intensification (SRI) organic rice farming program. The program has the main objective of improving the welfare of farmers through increasing rice productivity and in the long term can improve the quality of the environment and public health. This study aims to determine the individual beneficiary (IB) perceptions of the benefits of the SRI method of organic rice farming. Perceptions of the SRI method of organic rice farming innovation are based on relative advantage, compatibility, complexity, experimental, and observative. The research method is descriptive research with a qualitative approach. The research location was chosen purposively, namely Parigi Village, Saketi District, Pandeglang Regency, Banten Province. The research location was chosen because it is Harfa's partner who is the most active in running the SRI method of organic rice farming. This research was conducted from August to December 2019. Data collection was done through observation and in-depth interviews. The results of this study are the perception of relative advantage is felt to be profitable, the perception of compatibility is not compatible, the perception of complexity is difficult, the experimental perception is not getting the results that are not appropriate, and the observational perception is still not widely applied in the surrounding environment.