IMPLEMENTATION OF HEALTH COMMUNICATION IN EMPOWERMENT OF ALUMNI AFFECTED BY COVID-19 WITH ENTREPRENEUR DIGITAL PLATFORM

Abstract

With the COVID-19 pandemic, the realities of challenges regarding communication about health are emerging in families, communities, organizations and governments, and among health professionals. Electronic book developer which is one of the new professions based on Undang-Undang Nomor 3 Tahun 2017 Sistem Perbukuan. This research is to explain about business incubation on a digital application called Alfamedia.ID as an alternative in empowering alumni affected by COVID-19 with an entrepreneurial digital platform. This Polimedia alumni affiliation is a combination of alumni from various study programs at Polimedia who are affected by Covid-19 starting from light levels such as remote work from their respective employees' homes for an undetermined time limit to severe levels such as being laid off from work or in other words being laid off. This application is designed to serve client demands for creative products in the publishing sector such as audio books, electronic books, interactive digital books, augmented reality assisted children's books and services for creating interactive multimedia learning media. In this study, researchers used qualitative research with a case study. A case study which essentially examines the life of one or several communities, organizations or individuals which is the unit of analysis. Community empowerment is a process of developing opportunities, motivation, and the ability of the community to have more access to resources. The meaning of tracer study as an appropriate method for search for information about alumni. Based on the implementation and evaluation of community empowerment activities, it can be concluded: 1. The implementation of this community empowerment has resulted in a ready digital platform operationalized for publishing entrepreneurship activities for alumni affected by Covid-19. 2. The alumni team involved in the Alumni Affiliation of Polimedia needs to be further developed in order to reach alumni from other study programs who are also affected by Covid-19.