ANALYSIS OF EFFORTS TO RECOVERY HALAL TOURISM AFTER THE COVID-19 PANDEMIC THROUGH TWITTER: A CASE STUDY OF WEST NUSA TENGGARA

Abstract

The government has been promoting West Nusa Tenggara tourism through social media in recent years; the West Nusa Tenggara Tourism Office has mobilized the halal tourism sector in West Nusa Tenggara to immediately recover as a result of the impact of COVID-19. West Nusa Tenggara Halal Tourism is suffering greatly during the COVID-19 pandemic. The purpose of this study is to analyze how the recovery of halal tourism after the Covid-19 pandemic through Twitter media in West Nusa Tenggara (NTB). The research used in this research is Q-DAS (Qualitative Data Analysis). The software is Nvivo 12 Plus plus the stages of analyzing data capture, importing data encoding data, classifying data, and displaying data. The results of this study show the government's efforts to restore tourism through social media Twitter.