SOCIAL MEDIA MANAGEMENT @mnctrijayafm IN INCREASING ENGAGEMENT

Abstract

Engagement on Instagram is represented by likes and comments. A post with many likes indicates that the content is interesting and comments on a post indicate the level of success. The purpose of this study was to find out how the management of Instagram radio @mnctrijayafm social media increasing engagement. We used The Cilcular Model Of Some from Regina Lutrell. The method was descriptive qualitative, and data collection techniques was in-depth interviews with two informants and also observations on the Instagram @mnctrijayafm social media account. The results showed that at the sharing stage, MNC Trijaya FM targets the age of 30-60 years, but did not do research first. The optimization stage of MNC Trijaya FM checked engagement on every Instagram posts so that it can improve the quality of the content. The management stage of MNC Trijaya FM had carried out monitoring in the form of suggestions and criticisms from followers, but they did not respond in real-time to these responses. The engagement stage of MNC Trijaya FM used public figures in managing its Instagram but did not have a specific strategy to build good relationships with followers