Sorong Serah Aji Krama As a Traditional Communication Media Of Indigenous Tribe Of Sasak

Abstract

The tradition of sorong serah aji krama is the culmination of a series of processions of merarik (wedding) ceremonies conducted by Sasak indigenous peoples. Sasak tribe itself is a native of the island of Lombok in the west Nusa Tenggara region. In essence, each customary procession or tradition contains philosophical values and social values that often represent and are represented by certain symbols. Disclosure of values for Sasak ancestors is often interpreted in depictions through the media both in the form of ceremonial to objects as symbols, including sorong serah aji krama which  is  traditionally considered to strengthen family relationships while maintaining the existence or purity of dignity and dignity of a Sasak tribal indigenous family. The study used qualitative methods with phenomenological approach and Peter L Berger and Thomas Luckmann's construction theory of social reality. Sampling is carried out purposively and addressed to the chairman and a number of members of the Sasak Customary Assembly. Primary and secondary data will be collected through in-depth interviews, observations and literature studies. The results showed that the tradition of sorong serah aji krama is interpreted through several points of view, including: 1) The type of tradition; as the highest customary congregation in the Sasak marriage process. 2) The purpose of tradition; customary procession to confirm the existence of a family in indigenous communities. 3) Implications of tradition; If not done will be considered unethical. 4) Message in tradition; declaration of responsibility made by the groom to the bride-to-be, and 5) the function of tradition; as a medium of value transfer, medium of value transformation, traditional media.