The Influence of Influencers TikTok on Online Shopping Interests in Communication Studies Students

Abstract

This study aims to find out the things that cause the high desire of consumers to buy the products they see from TikTok Influencers and also to find out how much influence TikTok Influencers have on online shopping interest in Communication Studies students class IV state Islamic university of North Sumatra. This research uses quantitative methods with comparative research types, namely comparisons. The data to be processed will be compared with one another to see if the comparative significance occurs or not. The population in this study were all students of Communication Science class IV in force 2019, totaling 179 students. The selection of the research sample was determined by choosing the number of five classes at random or random sampling. The data obtained using an online survey in the form of a google form which was distributed to all samples with a total of 65 students, then accumulated the information data obtained to be described from each of the questions asked in the discussion. The results show that TikTok influencers are very popular with students to view information circulating on social media, this is because Tiktok has a simple and short appeal in conveying information. This is also what makes Tiktok influence the communication studies students to buy goods if there are promos that are offered briefly. Thus the Tiktok Influencer has an influence on the Buying Interest of Communication Science Students in class IV the communication studies of the state Islamic university of North Sumatra because it turns out that the popularity of Tiktok influencers is going on, then the buying interest in class IV the communication studies students at state Islamic university of North Sumatra is high because the products offered by TikTok influencers look more attractive, artistic, short and solid.