THE EFFECT OF INCOME, LIFESTYLE AND INVESTMENT KNOWLEDGE ON GEN-Z AND MILLENIAL INVESTMENT INTEREST WITH UNDERSTANDING TECHNOLOGY AS A MODERATING VARIABLE
Abstract
Technology development has made trading stocks has easier. This convenience has a direct impact on increasing the interest in investing in stocks of the wider community, especially Gen-Z and the millennial generation in the NTB region. This study aims to find out whether income, lifestyle and investment knowledge affect the investment interest of Gen-Z and millennials with an understanding of technology as a moderating variable. This topic is interesting because this study examines the investment interest of Gen-Z and millennials in the NTB. In addition, this study adds an understanding of technology as a moderating variable. This study uses a quantitative method and data collection is carried out by distributing questionnaires (surveys) via Google Form. The sample technique in this study used purposive sampling, and the samples collected amounted to 201 respondents and were analyzed using PLS-SEM from SmartPLS. The results of the study show that there is a significant influence between income on the investment interest of Gen-Z and millennials in the NTB region. Furthermore this study shows that understanding technology moderates the relationship between investment knowledge and investment interest. The results of this research can provide insight to potential investors in making decisions and developing strategies for investing.
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