International Economics and Business Proceedings
https://proceeding.unram.ac.id/index.php/ieb
en-USInternational Economics and Business ProceedingsTHE INFLUENCE OF ABILITY AND LEADERSHIP ON EMPLOYEE PERFORMANCE AT PT GILITRANS NUSANTARA
https://proceeding.unram.ac.id/index.php/ieb/article/view/1013
<p><em>This study aims to determine the influence of ability and leadership on the performance</em><br><em>of employees at PT Gilitrans Nusantara. This research employs an associative type of study</em><br><em>with a quantitative approach. The data collection method used is the census method. The</em><br><em>population and sample in this study consist of 53 employees of PT Gilitrans Nusantara. Data</em><br><em>processing is conducted using multiple linear regression analysis with SPSS version 26. The</em><br><em>results of the analysis indicate that: 1) Ability has a positive and significant effect on employee</em><br><em>performance. 2) Leadership has a significant effect on employee performance, with a more</em><br><em>dominant influence.</em></p>Liyliys Diana DewikSanti NururlyEmbun Suryatni
Copyright (c) 2024 International Economics and Business Proceedings
2024-09-062024-09-06111724THE INFLUENCE OF LEADERSHIP SUPERVISION AND COMPENSATION ON EMPLOYEE WORK DISCIPLINE OF PT NARMADA AWET MUDA
https://proceeding.unram.ac.id/index.php/ieb/article/view/1002
<p><em>This study examines "Leadership Supervision and Compensation on Employee Work Discipline of PT Narmada Awet Muda Lingsar Factory". This Research is a causal associative type. The population in this study was all employees of PT. Narmada Awet Muda Lingsar Factory has 167 employees.</em> <em>The sample in this study was 63 respondents who were taken using probability sampling techniques. The analytical tool used is multiple linear regression using SPSS 26. The results of the analysis show that: 1). leadership supervision variables have a positive and significant effect on employee discipline PT.Narmada Awet Muda Lingsar Factory, 2). The compensation variable has a positive and significant effect on the employee discipline of PT.Narmada Awet Muda Lingsar Factory</em></p>Lely YulistianiSri WahyulinaSanti Nururly
Copyright (c) 2024 International Economics and Business Proceedings
2024-09-062024-09-06111216THE EFFECT OF CELEBRITY ENDORSEMENT AND BRAND IMAGE ON THE BUYING INTEREST OF SOMETHINC COSMETIC PRODUCTS (STUDY ON STUDENTS OF THE UNIVERSITY OF MATARAM)
https://proceeding.unram.ac.id/index.php/ieb/article/view/1014
<p><em>The study aims to determine the influence of celebrity endorsement and brand image on the</em><br><em>purchase intention of Somethinc cosmetic products student at the Mataram University. The</em><br><em>population of this study consists of all students at Mataram University who are aware of</em><br><em>Somethinc cosmetic products. The data collection method used in this study is a survey</em><br><em>research method.the data collection tehnique involves using questionnaires or online surveys</em><br><em>through Google Form as the data collection tool. The study utilizes a sample of 100</em><br><em>respondents, and the sampling method usedis purposive sampling. The research design us ed</em><br><em>in this research is causal associative. The results of this study indicate that celebrity</em><br><em>endorsement (X1) has a positive and significant effect of 29,2% on purchase intention (Y),</em><br><em>while brand image (X2) has a positive and significant effect of 47,9% on purchase intention</em><br><em>(Y). It is recommended, based on the findings of this study, that Somethinc brrand producers</em><br><em>continue to improve their promotional strategies and pay more attentiom to popular and wellknown</em><br><em>celebrities among the public so by implementing such strategies,consumers will be</em><br><em>iinterested, this generating purchase intention among them.</em></p>Hayatun HidayatJunaidi SagirMuhammad Mujahid Dakwah
Copyright (c) 2024 International Economics and Business Proceedings
2024-09-062024-09-061116ANALYSIS OF THE INFLUENCE OF PRICE DISCOUNTS, BONUS PACKAGES AND LAYOUT ON THE BUYING IMPULSE OF INDOMARET JALAN SULTAN KAHARUDDIN SUMBAWA BESAR
https://proceeding.unram.ac.id/index.php/ieb/article/view/1004
<p><em>This research examines whether price discounts, bonus packages, and store layouts can influence impulse buying. Research data was collected using a questionnaire distributed to 75 respondents addressed to Indomaret consumers on Jalan Sultan Kaharuddin using the Purposive Sampling method to determine the responses of each respondent. The data analysis technique used is Multiple Linear Regression to prove the research hypothesis. This research aims to determine whether or not price discounts, bonus packages, and store layouts influence impulse buying. The type of research used is causal associative research with a quantitative approach. The data collection method is a survey method using primary data collected through an online questionnaire. The population in this study consisted of Indomaret consumers of Jalan Sultan Kaharuddin, with a research sample of 75 people. The analytical tool used is multiple linear regression using SPSS version 25. The results of the analysis show that (1). Price discounts have a positive effect on impulse buying (2). Bonus packages have a significant effect on impulse buying (3). Store layout has a significant effect on impulse buying.</em></p>Nila Septi Amalia`Baiq Handayani RinuastutiLalu Edy Herman Mulyono
Copyright (c) 2024 International Economics and Business Proceedings
2024-09-062024-09-06112533ANALYSIS OF THE INFLUENCE OF SERVICE QUALITY AND PRICES ON CONSUMER SATISFACTION (CASE STUDY OF SURF CAFE VISITORS IN BIMA CITY)
https://proceeding.unram.ac.id/index.php/ieb/article/view/1001
<p><em> This research examines the influence of service quality and price on consumer satisfaction at surf cafés in Bima. The type of research used is quantitative research. The population in this study were all visitors to the surf café in Bima City. Respondents were 100 people. The sample in this study used a survey sample. The data analysis technique this research uses is Structural Equation Modeling-Partial Least Square (SEM-PLS). The results of this research show that the variables of service quality and price have a positive and significant effect on consumer satisfaction. Research findings indicate that service quality is a factor that can increase consumer satisfaction. Moreover, price plays a vital role in supporting consumer satisfaction.</em></p>Haerunisah HaerunisahHandry Sudiartha AtharLalu M. Furkan
Copyright (c) 2024 International Economics and Business Proceedings
2024-09-062024-09-0611711