PENERAPAN SUSTAINABLE DEVELOPMENT GOALS (SDGs) DALAM PEMBANGUNAN PARIWISATA DI PANTAI CENANG, LANGKAWI

Abstract

This research aims to examine the development of Cenang Beach by using the Sustainable Development Goals (SDGs) framework and analyzing potentials and challenges through the SWOT. In the context of SDGs, development in Cenang Beach is closely related to several goals, especially SDG 8 (Decent Work and Economic Growth), SDG 11 (Sustainable Cities and Communities), and SDG 14 (Life Below Water). The analysis results show that Cenang Beach has strength in its natural beauty, the advancement of tourism infrastructure, and strong support from the government. However, there are still weaknesses such as dependence on the tourism sector, coastal environmental problems, and limited local community involvement. On the other hand, there are great opportunities through the development of ecotourism, the utilization of digital technology for tourism promotion, and collaboration between the government, the private sector, and the community. The main threats include climate change, excessive development pressure, and the risk of loss of cultural value due to commercialization. By combining the principles of SDGs and SWOT strategies, the development of Cenang Beach can directed towards sustainable tourism that maintains a balance between economic, social, and environmental aspects.