UPAYA PENINGKATAN DAYA TARIK WISATAWAN MELALUI PRODUKSI VIDEO PROMOSI EKSISTENSI DANAU SENTARUM KALIMANTAN BARAT

Abstract

Lake Sentarum is a tourism site as well as a national park located in West Kalimantan Province. One of the efforts to increase the attractiveness of tourists to visit Lake Sentarum is by using promotional videos. Tourism promotion using video media is a good strategy in delivering messages, because it can display audio and visual simultaneously. This promotional video project uses a creative planning, technical planning, and supporting resource planning approach. Researchers maximized the use of Procreate application for pictureboarding and Arc Studio application for script creation. The researcher used Fuji film XT-200 camera. The result of this promotional video displays information about what is in Lake Sentarum that can attract visitors. It can be concluded that this video production produces a promotional video presented with a ratio of 3840 x 2160 to visualize the natural and cultural beauty found in Lake Sentarum accompanied by supporting narration