Prosiding Semnaskom-Unram

Peningkatan Kapasitas Potensi Remaja melalui Workshop Literasi Digital dan Personal Branding di SMA Negeri 1 Sembalun

Shinta Desiyana Fajarica, YY Wima Riyayanatasya, Tenri Waru — Wed, 27 Dec 2023 00:00:00 +0800

In the era of the digital revolution, we are able to get information in real-time anywhere and at any time. The existence of a digital search engine helps someone find the desired reference material quickly with relatively low costs. The development of information technology has created a "new space" that is artificial and virtual, called cyberspace. Based on several data regarding the use of digital technology, digital literacy is important to pay attention to, especially for youngsters. Digital literacy has become very important in this era. Not just reading activities or being able to operate digital devices but how to apply them in a complete unity of information and communication technology skills. Digital literacy is also an important indicator of the progress of a nation, as is the case with Indonesia. As a person's digital literacy increases, of course, this cannot be separated from harmony in personal branding. Personal branding, if done correctly, will strengthen a person's character. Youngsters as individuals who are in the process of character building, need to know the importance of how to build personal branding, what media is appropriate to use, and what kind of character that want to build in creating this personal branding.

Peningkatan Kesadaran Peduli Lingkungan Melalui Edukasi dan Reboisasi di Desa Montong Ajan, Lombok Tengah

Fri, 29 Dec 2023 00:00:00 +0800

Permasalahan lingkungan menjadi Isu serius di Nusa Tenggara Barat, hal tersebut dibuktikan dengan banyaknya wilayah yang mengalami kekeringan yang diakibatkan oleh penebangan pohon. Dalam menangani permasalahan tersebut, hal yang perlu ditekankan adalah membuka sudut pandang masyarakat tentang pentingnya menjaga lingkungan disertai dengan upaya penanganan masalah lingkungan yang telah ada. Pengabdian ini dibentuk sebagai salah satu realisasi nyata untuk menyelesaikan masalah lingkungan. Daerah yang dipilih dalam pelaksanaan pengabdian kepada masyarakat ini adalah Desa Montong Ajan, Praya Barat Daya, Lombok Tengah. Dalam pelaksaan kegiatan, terdapat dua hal yang ditekankan yaitu edukasi lingkungan secara berkelanjutan kepada siswa/i MTs Miftahul Hidayah. Di sisi lain, terdapat program penenaman pohon yang dilaksanakan di Dusun Rentung, Montong Ajan. Hasil yang ditekankan dalam program ini adalah pemberian edukasi lingkungan yang disertai dengan cara penanaman penanaman pohon, pembuatan green room dan pemilihan siswa/i penggerak lingkungan di MTS Miftahul Hidayah. Di sisi lain, hasil penanaman pohon diharapkan menjadi langkah awal untuk membentuk lingkungan hijau untuk mengurang permasalahan lingkungan di Desa Montong Ajan. Berdasarkan hal tersebut, edukasi lingkungan serta penanaman pohon menjadi langkah awal untuk membuka sudut pandang masyarakat tentang pentingnya kesadaran untuk peduli terhadap lingkungan untuk membentuk kehidupan masyarakat yang berkualitas.

Dari Desa Pertambangan ke Desa Wisata: Pengembangan Potensi Wisata Desa Buwun Mas Kecamatan Sekotong Kabupaten Lombok Barat

Thu, 28 Dec 2023 00:00:00 +0800

The large potential for natural beauty in Buwun Mas Village is an advantage that must be developed to increase community income and welfare. The development of tourist villages is also a positive alternative to shift people's dependence on gold mining activities without permits which damage the environment and endanger health. In efforts to develop tourist villages, tourism drivers are needed from among the village community itself. The Ministry of Tourism and Creative Economy (Kemenparekraf) calls them "local champions". The existence of local champions in tourism village development is central because of their role as agents of change as well as triggers for community participation in tourism development. The aim of this community service activity is to help the Village Government and Pokdarwis of Buwun Mas Village to stimulate the emergence of local champions who have the knowledge, skills and positive attitudes to develop tourism potential in Buwun Mas Village. The approach/method used in this activity is: (1) Together with Pokdarwis, the PPM Team carries out an analysis of learning needs that will be conveyed in training activities, (2) Together with Pokdarwis, the PPM Team identifies prospective local champions. will attend training, 3) Carry out training activities, and (5) Evaluate the success of the training. PPM activities: Tourism Potential Development Training for Local Champions in Buwun Mas Village, Sekotong District, West Lombok Regency, have been carried out well. From the aspect of fulfilling learning needs, they have been fulfilled, and participants stated that they understand (cognitive aspect), can do (psychomotor aspect) and express attitudes (affective aspect) to implement the results of the training. The agreement on the follow-up plan by the training participants was to show an attitude to implement the results of the training in activities to develop the tourism potential of Buwun Mas Village. The lesson learned is that there is a link between research activities, PPM and Thematic KKN, so that the benefits obtained by the community are more optimal, according to community needs, and there is continuity of activities by community groups after training and mentoring.

Pembentukan City Banding Melalui Media Sosial (Analisis Isi Instagram @infotegal Juni – Agustus 2023)

Rima Yulia Kurniawati, Ismi Dwi Astuti Nurhaeni, Andre Noevi Rahmanto — Thu, 28 Dec 2023 00:00:00 +0800

Indonesia has 98 cities and each city has tourism potential. To obtain an overview of the potential of the city, city branding is carried out. City Branding can be done through social media, namely Instagram. Tegal is one of the cities implementing a City Branding strategy through Instagram social media with the account @infotegal. This research aims to explore a general picture obtained through the content of city branding messages on the Instagram account @infotegal. The results of this research use a content analysis method with a quantitative approach, where the analysis is carried out through the six components of Simon Anholt's city brand on each Instagram account examined in the period June - August 2023. The research shows that city branding with messages often appearing in posts @infotegal in order of most to least uploads are The Place, The Potential, The Pulse, The People, The Prerequisites, and The Presence. In addition, the contents of the message are also displayed through images, captions, and hashtags according to the uploaded images or videos.

Peningkatan Kesadaran Masyarakat Tentang Pengaruh Bisnis Jasa Sewa Pacar Melalui Media Sosial di Dusun Kuranji Lembar Kabupaten Lombok Barat

Thu, 28 Dec 2023 00:00:00 +0800

The aim of this community service activity through legal education is to provide understanding and increase awareness for the community, especially children and teenagers, about the influence of the use of social media, especially the rent-a-girlfriend business. The location of this activity was carried out in Kuranji Hamlet,sheet Village,sheet District,West Lombok Regency for 5 days in July 2023 with the target being children and teenagers as well as parents. The method used in this legal counseling is through lectures. The results achieved from this activity are that the community is very enthusiastic, which can be seen from the public's interest in participating in this activity through discussions and the community becomes aware and increasingly aware of increasing awareness and vigilance regarding the influence of social media, especially the girlfriend rental service business for children and teenagers and the need for it. support or role of parents in supervising their children's behavior. The conclusion of this legal education activity is that it can have a positive impact on society, namely increasing awareness and understanding regarding the influence of social media, especially the girlfriend rental service business for children and teenagers, as well as for parents to monitor and pay more attention to their children's behavior in using media social.

Perancangan Kreatif Visual Branding Susu Kambing Lek Dodo Sebagai Media Pembentukan Brand Image

Astri Wulandari, Chairunnisa Widya Priastuty, Catur Nugroho — Wed, 27 Dec 2023 00:00:00 +0800

Brand image is a representation of the audience's perception of the brand, starting from the visible product identity to the communication process with the audience. Behind the potential of its product, Lek Dodo Goat Milk requires a visual branding strategy that is able to form a comprehensive brand image. Instagram social media was chosen as a medium that can be reached by Lek Dodo Goat Milk at this time to form a brand image. In the previous marketing strategy, Lek Dodo Goat Milk had designed a packaging labeling strategy as a marketing tool so that the design of visual branding through Instagram was expected to be able to form a brand image and reach a wider audience in terms of communication and marketing. The selection of template designs for Instagram content feeds and the use of other features will adjust to the product identity criteria and target audience. The results obtained are in the form of designing creative visual branding designs, providing and confirming product identity. With this creative content, Lek Dodo Goat Milk can utilize and form virtual networks as development, product marketing existence and of course will focus on brand image formation.

Wayang dan Pemuda Indonesia: Revitalisasi Warisan Budaya Tak Benda di Bromo Tesis Camp

Nataya Khuria Insani — Fri, 29 Dec 2023 00:00:00 +0800

UNESCO included Indonesian shadow puppet theater in the representative list of intangible cultural heritage in 2008. This proves that Indonesian shadow puppet art is a unique culture internationally. There is philosophical depth and value in wayang, but many young Indonesians are not aware of the philosophical depth of wayang. In addition, wayang activists themselves feel that there is a lack of youth involvement in preserving wayang. This is because young people prefer other cultures which are considered better or more appropriate to current conditions. Therefore, the aim of this activity is to encourage the movement to revitalize wayang culture by young people. One way to attract the interest of Indonesian youth is to provide facilities for creative writing and writing practice. Youth are expected to actively write or rewrite wayang stories according to contemporary creativity or characteristics. The targets of this activity are youth recruited by the Wayang Sarip Literary Community partners in Terung Kulon village, Krian, Sidoarjo. This activity took place with a two-day workshop on wayang and creative writing techniques. This activity involved key resource persons, puppet experts and creative writers from Airlangga University. The results of this activity are articles with ISBNs, educational videos, articles in the mass media, and education for participants in the form of story scripts.

Komunikasi Inklusif Bagi Kader Posyandu Dalam Menjalankan Perannya Sebagai Penggerak dan Penyuluh Masyarakat

Sinta Swastikawara, Yun Fitrahyati Laturrakhmi — Fri, 29 Dec 2023 00:00:00 +0800

The understanding of disability awareness is not only the focus of disability advocates but also one of the priorities for the community, including Posyandu Cadres. Referring to Law number 8 of 2016, fulfilling the rights people with disabilities related to accessibility to helath information at the Posyandu level should also be one of the needs of the disability community. Therefore, inclusive communication as a manifestation of information accessibility is a concern for Posyandu Cadres. Based on field data, it was found that Posyandu Cadres still often use the term “impairment/defective” rather than “disability” or “difable” when reffering to disability conditions. In fact, Posyandu Cadres still do not fully understand the differences and the negative connotations associated with the use of the term “impairment/defective”. Furthemore, from the result of literacy related to disability awareness, Posyandu Cadres now understand the difference between the terms “impairment/defective” and “disability”. In addition, through role-playing activities where Posyandu Cadres practice basic inclusive communication etiquette with people with disabilities, it is hoped that they can have a foundational undertanding when providing servives to people with disabilities. In conclusion, understanding disability awareness and implementing inclusive communication among Posyandu Cadres can serve as a foundation for them to provide friendly services to people with disabilities.

Pelatihan Pembelajaran Berdiferensiasi Dalam Upaya Penerapan Kurikulum Merdeka Di SMA Negeri 1 Papar

Annisya Annisya, Lisa Rokhmani, Ro’ufah Inayati, Agung Haryono, Syahrul Munir — Fri, 29 Dec 2023 00:00:00 +0800

The Merdeka Curriculum is an effort to overcome learning loss caused by the Covid-19 pandemic in the last three years. In the Merdeka Curriculum there are several elements that are conditions for implementing the Merdeka Curriculum. These elements include the existence of a Pancasila student profile, learning using the PBL and PjBL models as well as differentiated learning by adjusting the characteristics of students. The service activities carried out at SMAN 1 Papar aim to increase teachers' understanding of the Merdeka Curriculum and the creation of RPPs or Teaching Modules by adapting differentiated learning. This activity is carried out by applying coordination, socialization, training and mentoring methods. The result of implementing this service activity is an increase in teachers' understanding regarding the Merdeka Curriculum as well as understanding in implementing differentiated learning.

Pemberdayaan Masyarakat melalui Pemanfaatan Kol Sawah (Pila ampullacea) sebagai Value Propositions di Desa Kedungboto, Pasuruan

Fri, 29 Dec 2023 00:00:00 +0800

This paper aims to transform the common perception of Kol Sawah as pests into value propositions in Kedungboto Village, Beji Subdistrict, Pasuruan Regency. The residents of this village depend on agriculture, but the topography area, which is a basin, leads to an abundance of Kol Sawah during the rainy season. However, a lack of knowledge results in inefficient management. To empower the community, provide capital in the form of tools, training for kol sawah product development, and the improvement of packaging quality were provided. Through socialization, active participation of the community, partner identification, production, intensive training, and product diversification, this program succeeded. Processed products such as Koteki and Kolyaki were developed with attractive packaging designs. The result is a wide economic opportunity, an increase in the welfare of the community, and the creation of various products from rice paddy snails. This program presents an innovative solution to address community issues and promote sustainable and inclusive economic growth in Kedungboto Village.

Gerakan Pengolahan Sampah Organik Untuk Meningkatkan Kesadaran Warga Desa Pakisjajar Dalam Mengolah Sampah

Annisya Annisya, Berka Ario Wijaya, Shalsabila Natasya Wibisono — Sun, 31 Dec 2023 00:00:00 +0800

Handling organic waste is an important issue that needs to be considered in efforts to maintain environmental sustainability and reduce negative impacts due to accumulated waste. In Pakisjajar Village, the issue of organic waste management is a major concern because of the great potential for converting waste into useful resources, such as organic compost fertilizer. The aim of this activity is to: 1) increase public awareness about the importance of processing organic waste, 2) provide practical skills in processing waste into organic compost, 3) provide insight into how to maintain and use compost. The methods of this service activity are 1) program planning activities, 2) program counseling, 3) implementation or implementation activities, 4) mentoring. This activity succeeded in gathering the people of Pakisjajar Village to enthusiastically take part in all these community service activities. The result of this activity is to increase residents' knowledge regarding the management and processing of organic waste in their environment.

Penerapan Konsep Circular Economy Melalui Diversifikasi Hasil Pengolahan Sampah Dalam Meningkatkan Kesejahteraan Masyarakat Di Desa Ngenep, Malang

Santi Merlinda, Vidya Purnamasari, Ermita Yusida, Vika Annisa — Sun, 31 Dec 2023 00:00:00 +0800

Waste management is one way to reduce environmental problems. One community that focuses on waste problems is the Abadi Lestari Social Community in Karangploso District, Malang Regency. This community has several business ideas to utilize the waste that has been deposited, including mijel soap (used oil), compost, and laundry soap. However, the Abadi Lestari Garbage Bank still needs help in production, including the limited production tools for mijel soap (used oil) or compost. This community service program aims to improve waste management through a circular economy by providing mijel soap moulds (soap made from used oil) and providing compost bags. This Community Partnership Program hoped to increase the productivity, quantity and quality of the products produced by the Abadi Lestari Garbage Bank. In addition, waste management activities can also reduce waste and improve environmental quality.

Wacana Komunikasi Pemasaran Sosial "Gerakan Bersihkan Indonesia" untuk Indonesia yang Bebas Polusi

Robby Adwa Fahlepi, Andre Rahmanto, Sri Hastjarjo — Sun, 31 Dec 2023 00:00:00 +0800

Air pollution in Indonesia caused by fossil fuels has become a serious environmental problem and has a negative effect on human health and the environment. To overcome the problem of air pollution in Indonesia caused by fossil fuels, cooperation from various parties is needed, namely the government, industry and society. Then the Gerakan Bersihkan Indonesia was formed, which involved various stakeholders such as the government, non-governmental organizations, communities, companies and individuals. The primary goal is to establish a public agenda through a communication discourse that aims to influence government policies in transitioning away from the use of fossil energy like coals, which is the primary source of air pollution. The research method uses a qualitative with a content analysis approach where the research object is the Gerakan Bersihkan Indonesia. Based on the results of an analysis conducted on various content in cyberspace regarding Gerakan Bersihkan Indonesia, it turns out that the communication discourse used by the Gerakan Bersihkan Indonesia uses a combination of media advocacy and social marketing communications. However, there are several additional recommendations for communication strategies that it should implement so that the messages conveyed are more widely accepted by the target audience, including using influencers and increasing persuasive content with the concept of story telling in the form of videos on various online platforms

Komunikasi Digital Storytelling dalam Upaya Melestarikan Makanan Tradisional di Solo: Studi Akun Instagram @kulinerdisolo

Trisna Susilowati, Andre N. Rahmanto, Pawito Pawito — Sun, 31 Dec 2023 00:00:00 +0800

One of the cities in Indonesia which is famous for its culinary delights is Solo. Various traditional foods are sold in markets and tourist attractions. However, many people are less interested in traditional food. People prefer contemporary food which often appears on social media with its aesthetic appearance. Therefore, researchers feel there is a need for a digital storytelling communication strategy in introducing traditional food on Instagram social media. The aim of this research is to analyze digital communication by looking at story elements on the Instagram account @kulinerdisolo, which is the culinary account with the most followers in the city of Solo. This research uses a quantitative descriptive approach with a content analysis method by examining storytelling elements (setting, characters, plot, message and conflict) and online engagement (likes, comments and shares) of the @kulinerdisolo account. Data was obtained through document study by analyzing the @kulinerdisolo account. The findings in this article are that the most uploaded images or videos are traditional Solo food. The majority of uploads fulfill the elements of storytelling, but only a few include elements of conflict. Even though uploads that contain elements of conflict have high online engagement. In this way, information is conveyed more quickly and spread to a wider audience. The implication of this research is to maximize all storytelling elements in every upload so that more and more people know and preserve traditional Solo food.

Pengembangan Konten Jurnalisme Online Melalui Liputan Berbasis Video di Terakota.id

Dinda Lisna Amilia, Amalia Nurul Muthmainnah — Sun, 31 Dec 2023 00:00:00 +0800

Currently, mass media usually use many forms of new media such as social media to promote their content. Including Terakota.id as an online mass media which has social media platforms such as Instagram. Some of the news published on the Terakota.id website was also promoted via posters on their Instagram account, but unfortunately the promotion was less than optimal due to the lack of types of teasers. In general, the teasers posted on social media are only in the form of posters with modest designs. Even though Terakota.id is a prestigious online mass media because it is supported by qualified human resources. Some of the achievements achieved include winning the 2017 ASEAN Literary Festival journalism competition. Terakota's journalistic offerings also have a unique vision by highlighting news about the traditions and culture of diversity in Indonesia. Therefore, this program is aimed at helping Terakota.id produce teasers and coverage in form of video, so that terakota.id journalists have an alternative way of creating coverage or teaser packaging in video form. After the Terakota team was given the video-based reporting tool tutorial workshop, it was discovered that editorials had difficulties in organizing video products, and one solution was to add volunteers from Generation Z who were more familiar with visualizing video content.

Pelatihan Manajemen Sosial Media sebagai wujud peningkatan hubungan penjual-pembeli di era digital marketing untuk UMKM di kabupaten Lombok Utara

Sandi Justitia Putra, Prita Suci Nurcandrani, Raden Fanny Printi Ardi — Sun, 31 Dec 2023 00:00:00 +0800

In the context of North Lombok Regency (KLU), social media management training is very important because many micro, small and medium businesses still do not understand the potential of social media to improve their business. With this training, it is hoped that business actors in North Lombok Regency can develop their businesses more effectively and follow the ever-growing digital marketing trends. In addition, this training will also help increase business competitiveness in the region and contribute to KLU's overall economic growth. Social media management training is very important for micro, small and medium enterprises (UMKM) in the digital marketing era. Currently, the use of social media has become one of the most effective ways to build and strengthen relationships between sellers and buyers, thereby increasing customer loyalty and increasing sales. The aim of social media management training is to equip businesses with the knowledge and skills necessary to maximize the use of social media in promoting their products or services and building strong relationships with customers. Training will also help businesses to understand different social media platforms and effective marketing strategies on each platform. One of the outcomes of this PKM Program is social media management training, including the ability of business actors to develop interesting content, expand the reach of their business through social media, increase interaction with customers, and monitor and measure their marketing results through social media.

Literasi Digital Generasi Z dalam Konteks Pemberdayaan Masyarakat Era Society 5.0 di SMKN 1 Sendawar Kutai Barat

Khairunnisa Noor Asufie, Nur Aripkah — Sun, 31 Dec 2023 00:00:00 +0800

Era Society 5.0 is a condition where technological advances produce a system that is integrated with the internet without limits. The virtual world or digital space currently lives side by side with society. Generation Z is the group that dominates usage platform active social media. The digital world is a place for generation Z to express ideas, develop potential, broaden horizons and network and other positive activities. The digital world has indeed had many positive impacts on generation Z, but in fact generation Z is also not fully digitally educated in using social media platforms, this condition causes the need for digital literacy among generation Z so that activities in the digital space that are carried out do not have a negative impact on this generation. Z and approx. The target in this activity is that students with an age range of high school-equivalent education in West Kutai Regency must receive education about digital literacy in order to optimize their use platform digital is not just limited to platform social media for entertainment but howplatform digital is able to be a source of self-empowerment to maximize his potential so that he can produce something positive. Using the method of providing education with utilization platform digital via online so that we can reach more participants, we writers provide education in an interesting and educative way that is digital based.

Analisis Komunikasi Pemasaran Digital: Content Marketing Instagram Aplikasi Flip.id Membangun Kesadaran Mengelola Keuangan

Felicia Oktaviana, Sri Hastjarjo — Sun, 31 Dec 2023 00:00:00 +0800

Generation Z, with previous generations, have experienced changes in managing finances, so they are currently facing risks in the future. However, this generation is given the convenience to manage their finances. One of the efforts they can do is by looking for applications in the financial technology (FinTech) sector amid the development of technology in the internet of things (IoT) era. Flip is one of the FinTech sector companies that has an application to make admin fee-free interbank transfers and investment services. Flip can help millennials in managing their finances because the issue being faced by the millennial generation is the tendency to use their money for entertainment rather than investing. This is also the basis for the communication objectives carried out by Flip on their Instagram social media by using a content marketing strategy. Content is created using message characteristics and building brand awareness, easy and attractive to the millennial generation. The method used is qualitative content analysis. The result of this study is a content marketing strategy carried out by Flip on an Instagram social media account, namely the characteristics built by Flip focus on educational, entertaining, persuasive characteristics that are packaged attractively for the millennial generation.

Hubungan antara Self-Compassion dan Penyesuaian Diri pada Kesehatan Mental Dewasa Awal yang Bekerja di Luar Pulau Asal

Clara Cindy Isabela Sipayung, Martaria Rizky R — Sun, 31 Dec 2023 00:00:00 +0800

Individuals are inseparable from problems or conflicts when adjusting to the environment overseas so that it is not uncommon for individuals to experience pressure and anxiety and cause stress. A person is said to be unable to adapt if sadness, disappointment, failure affects his physiological and psychological functions. This study aims to determine the relationship between self-compassion and adjustment in early adults who work outside the island of origin. The hypothesis proposed in this study is that there is a positive relationship between self-compassion and adjustment to working outside the island of origin, the subjects in this study were early adults who worked outside the island of origin with a total of 102 early adults with an age range of 20-40 years who worked at least 3 months. Data collection methods in this study used adjustment scale and a self-compassion scale with the product moment correlation analysis method developed by Karl Pearson. The results of the product moment analysis for the variable self-compassion with adjustment show rxy = 0.551 and p = 0.000 (p <0.050). Thus, it can be concluded that there is a positive relationship between self-compassion and adjustment in early adults who work outside the island of origin. The contribution given by self-compassion is 30.4% for self-adjustment and the remaining 69.6% is caused by other factors.

Pengembangan Digital Communication Pada Kelompok Kesenian di Desa Paberasan Kabupaten Sumenep Madura

Wed, 27 Dec 2023 00:00:00 +0800

This crisis in the existence of saronen culture occurs especially in the younger generation. If left unchecked, it is likely that Indonesian local culture will lose interest due to the lack of regeneration from the younger generation. This program was conducted in collaboration with the saronen music art group "Sumber Baru". This program is a continuation of the previous assistance. These problems become the basis for the training and mentoring activities carried out with the aim of increasing awareness and forming new habits in cultural actors of saronen music art to develop their activities into the digital world, especially through social media. This is done because social media is currently very popular with the public, especially the younger generation. Training and mentoring included the development of digital content on several social media platforms. As a result, there is a social media content planning, digital content creation that is done indoors and outdoors by applying photography and videography techniques using smartphones.

PENINGKATAN KEMAMPUAN PROMOSI PARIWISATA MELALUI PELATIHAN PERSONAL BRANDING BAGI MASYARAKAT DESA KUTA MANDALIKA

Eka Putri Paramita,SP.,MA, I Wayan Suadnya — Wed, 03 Jan 2024 00:00:00 +0800

Perkembangan pariwisata menjadi sebuah fenomena yang sangat menjanjikan bagi perekonomian masyarakat. Dengan meningkatnya kunjungan wisatawan disinyalir mampu meningkatkan pula pertumbuhan ekonomi secara berkelanjutan. Guna mewujudkan tingginya tingkat kunjungan pariwisata ini, sangat dibutuhkan adanya kegiatan promosi pariwisata. Kegiatan ini dilakukan untuk mengenalkan atau mensosialisasikan pariwisata dan kebudayaan di daerah pariwisata, seperti yang terjadi di Desa Kuta Mandalika, NTB. Oleh sebab itu kemampuan berinteraksi sangat penting dalam kegiatan ini. interaksi yang meliputi penyampaian pesan ataupun informasi pariwisata kepada publik. Dan sebaiknya tidak hanya dilakukan oleh beberapa pihak, namun melibatkan seluruh lapisan masyarakat. Dengan pelibatan masyarakat secara berkelanjutan diharapkan akan dapat menyelaraskan antara perkembangan budaya pariwisata global dan ketahanan kearifan lokal budaya. Keselarasan kedua hal ini perlu untuk dijaga guna menciptakan branding pariwisata yang tidak melupakan nilai original daerah pariwisata di desa kuta, mandalika. Namun, pada nyatanya, hingga saat ini banyak masyarakat yang semakin mengarah kepada budaya global.hal ini terlihat dari cara mempromosikan pariwisata yang tercermin melalui cara berpakaian, bertingkah laku, bahkan berbahasa. Sehingga untuk menangkal keadaan ini, sangat dibutuhkan adanya strategi membangun personal branding. Dengan pembentukan personal branding sumber daya masyarakat daerah pariwisata desa kuta Mandalika, diharapkan akan mampu menyelaraskan antara perkembangan pariwisata global dan kearifan lokal budaya. Membangun personal branding dapat dilaksanakan dalam kehidupan sehari – hari dan juga dapat melalui media digital. Pentingnya kegiatan ini adalah untuk membentuk keselarasan antara perkembangan pariwisata global dan juga kearifan lokal budaya masyarakat.

Kata kunci: Promosi pariwisata, personal branding, masyarakat wisata

Pendampingan Pembuatan Video Storynomic Berbahasa Inggris Sebagai Media Promosi Desa Wisata Claket Menuju Desa Wisata Berdaya Saing Internasional

Linusia Marsih, Luluk Ulfa Hasanah, Aprilia Ratna Susanti, Delia Sagitaningrum — Wed, 27 Dec 2023 00:00:00 +0800

The Indonesian tourism industry continues to develop towards an international level. As one of the tourist destination areas in Indonesia, Claket Tourism Village is committed to developing itself into a tourist village that can compete internationally but does not understand how to carry out marketing that can reach the international world. Therefore, the community service team from the University of 17 August 1945 Surabaya helped solve this problem by holding assistance activities in making storynomic videos in English as promotional media for the Claket Tourism Village. By using storynomic videos in English as a marketing approach, it is hoped that Claket Village will be known internationally. The method used in this Community Service is the PPE (Planning, Production and Evaluation) model. The output of this activity is the availability of storynomic videos as a promotional tool which is expected to increase the interest of foreign tourists in visiting the Claket Tourism Village. Based on the results achieved, it can be concluded that this mentoring activity has provided insight into tourism awareness group in Claket Tourism Village regarding promotional media that can be used to introduce the Claket Village to a wider audience.

Penguatan Kapasitas Masyarakat Desa Hijrah Dalam Menjawab Kebutuhan Air Bersih Melalui Pengaktifan Pamsimas

Wed, 27 Dec 2023 00:00:00 +0800

Hijrah Village is a low-lying area located in Lape, Sumbawa District, West Nusa Tenggara Province. The challenge of accessing clean water is becoming vital to society in the rainy season. The government is trying to address this issue through Program Penyedia Air Minum dan Sanitasi Berbasis Masyarakat (PAMSIMAS). The program is not running well due to several factors including minimal community understanding, management of existing facilities, and damage to the installation. This paper seeks to explain a strategic framework to respond to these challenges with an approach based on the social capital of the village of Hijrah and embodying the Penta helix approach. The public is given an understanding of the importance of water resources and ecosystems that support clean water, providing education related to clean water use and optimizing clean water management facilities and systems. The involvement of related parties such as the Public Works Service the Space Administration and the Health Service became a form of collaboration in raising the awareness of the community of Hijrah Village.

Praktek Ngulat tipat pada siswa pasraman sebagai Implementasi ajaran Tri Kerangka Dasar Agama Hindu

Ni Wayan Ria Lestari, Sri Sofiana Amni — Wed, 27 Dec 2023 00:00:00 +0800

The aim of this community service activity is to provide pasraman students with an understanding of the three basic frameworks of Hinduism. The Three Basic Frameworks of Hinduism are the foundation for Hindus to achieve harmony consisting of philosophy (Tattwa), Ethics (Susila) and rituals (Events). This is the background to the implementation of community service at Pasraman Santi Aji, Kembang Sari Hamlet, Plampang District, Sumbawa Regency. This community service is carried out by providing theory and practice of tipat weaving skills to pasraman students. Nowadays, there are still many young Hindu generations who do not understand the types and uses of tipat in yadnya ceremonies. In the learning process at the pasraman itself, the students have been taught and are able to make several types of tipat, but they don't yet understand the name and use. So that the practice of making tipat further strengthens their skills and deepens their knowledge about the use of tipat as a means of upakara. The method used in the practice of making tipats is a method of direct guidance and training and emphasizes the process of implementation to evaluation of activities. Through this article, it is a form of implementation of the knowledge gained from the learning process and expressed in service activities that are based on the teachings of Hindu religious education and can provide a comprehensive picture related to the implementation of the practice of making tipat as an implementation of the teachings of the three basic frameworks of Hinduism and can be reference for future researchers.

Sosialisasi Peningkatan Kualitas Pengelolaan Keuangan UMKM di Desa Darawati Kabupaten Tasikmalaya

Thu, 30 Nov 2023 00:00:00 +0800

Financial management within the scope of MSMEs is one of the important things that must be considered, because it is related to how MSMEs survive and operate. However, several MSMEs in Darawati Village, Tasikmalaya Regency, discovered the fact that there is still a mix of personal and business money, which of course will make it difficult to manage business finances and make it difficult for businesses to develop. Based on this, the community service carried out is conducting outreach regarding the importance of criteria between personal and business money, as well as introducing financial applications that make it easier for MSMEs to manage their finances. This socialization activity was carried out for MSME owners in Darawati Village. From the results of the dedication carried out by all partners, it is agreed that personal money for the conversation is separated from business money. So that with this community service it is hoped that it will be able to improve the ability of MSMEs in managing their business finances.