Pendampingan Pembuatan Video Storynomic Berbahasa Inggris Sebagai Media Promosi Desa Wisata Claket Menuju Desa Wisata Berdaya Saing Internasional

Authors

  • Linusia Marsih Universitas 17 Agustus 1945
  • Luluk Ulfa Hasanah Universitas 17 Agustus 1945
  • Aprilia Ratna Susanti Universitas 17 Agustus 1945
  • Delia Sagitaningrum Universitas 17 Agustus 1945

Keywords:

video storynomic, desa wisata, promosi

Abstract

The Indonesian tourism industry continues to develop towards an international level. As one of the tourist destination areas in Indonesia, Claket Tourism Village is committed to developing itself into a tourist village that can compete internationally but does not understand how to carry out marketing that can reach the international world. Therefore, the community service team from the University of 17 August 1945 Surabaya helped solve this problem by holding assistance activities in making storynomic videos in English as promotional media for the Claket Tourism Village. By using storynomic videos in English as a marketing approach, it is hoped that Claket Village will be known internationally. The method used in this Community Service is the PPE (Planning, Production and Evaluation) model. The output of this activity is the availability of storynomic videos as a promotional tool which is expected to increase the interest of foreign tourists in visiting the Claket Tourism Village. Based on the results achieved, it can be concluded that this mentoring activity has provided insight into tourism awareness group in Claket Tourism Village regarding promotional media that can be used to introduce the Claket Village to a wider audience.

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Published

2023-12-27

Issue

Section

Komunikasi dan Pemberdayaan Masyarakat di Era Digital