Pengembangan Digital Communication Pada Kelompok Kesenian di Desa Paberasan Kabupaten Sumenep Madura

Abstract

This crisis in the existence of saronen culture occurs especially in the younger generation. If left unchecked, it is likely that Indonesian local culture will lose interest due to the lack of regeneration from the younger generation. This program was conducted in collaboration with the saronen music art group "Sumber Baru". This program is a continuation of the previous assistance. These problems become the basis for the training and mentoring activities carried out with the aim of increasing awareness and forming new habits in cultural actors of saronen music art to develop their activities into the digital world, especially through social media. This is done because social media is currently very popular with the public, especially the younger generation. Training and mentoring included the development of digital content on several social media platforms. As a result, there is a social media content planning, digital content creation that is done indoors and outdoors by applying photography and videography techniques using smartphones.