Pengembangan Konten Jurnalisme Online Melalui Liputan Berbasis Video di Terakota.id

Abstract

Currently, mass media usually use many forms of new media such as social media to promote their content. Including Terakota.id as an online mass media which has social media platforms such as Instagram. Some of the news published on the Terakota.id website was also promoted via posters on their Instagram account, but unfortunately the promotion was less than optimal due to the lack of types of teasers. In general, the teasers posted on social media are only in the form of posters with modest designs. Even though Terakota.id is a prestigious online mass media because it is supported by qualified human resources. Some of the achievements achieved include winning the 2017 ASEAN Literary Festival journalism competition. Terakota's journalistic offerings also have a unique vision by highlighting news about the traditions and culture of diversity in Indonesia. Therefore, this program is aimed at helping Terakota.id produce teasers and coverage in form of video, so that terakota.id journalists have an alternative way of creating coverage or teaser packaging in video form. After the Terakota team was given the video-based reporting tool tutorial workshop, it was discovered that editorials had difficulties in organizing video products, and one solution was to add volunteers from Generation Z who were more familiar with visualizing video content.