Komunikasi Digital Storytelling dalam Upaya Melestarikan Makanan Tradisional di Solo: Studi Akun Instagram @kulinerdisolo

Abstract

One of the cities in Indonesia which is famous for its culinary delights is Solo. Various traditional foods are sold in markets and tourist attractions. However, many people are less interested in traditional food. People prefer contemporary food which often appears on social media with its aesthetic appearance. Therefore, researchers feel there is a need for a digital storytelling communication strategy in introducing traditional food on Instagram social media. The aim of this research is to analyze digital communication by looking at story elements on the Instagram account @kulinerdisolo, which is the culinary account with the most followers in the city of Solo. This research uses a quantitative descriptive approach with a content analysis method by examining storytelling elements (setting, characters, plot, message and conflict) and online engagement (likes, comments and shares) of the @kulinerdisolo account. Data was obtained through document study by analyzing the @kulinerdisolo account. The findings in this article are that the most uploaded images or videos are traditional Solo food. The majority of uploads fulfill the elements of storytelling, but only a few include elements of conflict. Even though uploads that contain elements of conflict have high online engagement. In this way, information is conveyed more quickly and spread to a wider audience. The implication of this research is to maximize all storytelling elements in every upload so that more and more people know and preserve traditional Solo food.