Peningkatan Kapasitas Potensi Remaja melalui Workshop Literasi Digital dan Personal Branding di SMA Negeri 1 Sembalun


  • Shinta Desiyana Fajarica Universitas Mataram
  • YY Wima Riyayanatasya Universitas Mataram
  • Tenri Waru Universitas Mataram


capacity building, digital literacy, personal branding


In the era of the digital revolution, we are able to get information in real-time anywhere and at any time. The existence of a digital search engine helps someone find the desired reference material quickly with relatively low costs. The development of information technology has created a "new space" that is artificial and virtual, called cyberspace. Based on several data regarding the use of digital technology, digital literacy is important to pay attention to, especially for youngsters. Digital literacy has become very important in this era. Not just reading activities or being able to operate digital devices but how to apply them in a complete unity of information and communication technology skills. Digital literacy is also an important indicator of the progress of a nation, as is the case with Indonesia. As a person's digital literacy increases, of course, this cannot be separated from harmony in personal branding. Personal branding, if done correctly, will strengthen a person's character. Youngsters as individuals who are in the process of character building, need to know the importance of how to build personal branding, what media is appropriate to use, and what kind of character that want to build in creating this personal branding.






Komunikasi dan Pemberdayaan Masyarakat di Era Digital