Dinamika Perubahan Industri Kreatif di Era Artificial Intelligence

Abstract

In the current technological era, the use of technology makes it very easy to help human work. Intelligent systems are one of the most popular technologies currently used in various aspects, one of which is in the creative world related to visual communication design. The method used in this research is a literature review with document-based and internet-based research as a reference for data that will be discussed and studied in accordance with the research questions. Based on research conducted, it was found that AI technology can increase creativity, increase efficiency, shorten the creative process, customize and manipulate images. Meanwhile, the role of creative world workers is as people who will determine which work parameters meet aesthetic values and adjust the consistency of design assets according to those in the brand guidelines.