Literasi Pemasaran Digital pada UMKM di Banten sebagai Penguatan Ekonomi Hijau

Abstract

This community service article discusses community service through digital marketing literacy for Micro, Small, and Medium Enterprises (MSMEs) in Banten to strengthen the green economy. Through the community service program, this service aims to enhance the understanding and capabilities of MSMEs in utilizing digital marketing to support sustainable and environmentally friendly business practices. The method of service is conducted through workshops, training, and mentoring in digital literacy and marketing. The results of this program show a significant increase in the use of digital technology by MSMEs and its positive impact on the green economy.