PENGEMASAN DAN PELABELAN MAKANAN OLAHAN (Pendampingan Produk Makanan Olahan Berbahan Dasar Ikan Pada Kelompok Istri-Istri Nelayan Muslim Pantai Glagah, Kulonprogo, Yogyakarta)

Abstract

Various food products, including ready-to-eat meals produced both on a large scale and by small home businesses, require effective marketing to reach a wider audience. One of the key marketing strategies is creating safe packaging and attractive food labels. Many Micro, Small, and Medium Enterprises (UMKM) still produce food products with simple packaging that does not meet sanitation and health standards as required by law. Limited knowledge often leads small business owners to overlook important aspects of their food products, such as using packaging that is not only unappealing but also prone to damage and contamination, posing health risks to consumers. According to Law No. 7 of 1996 on Food, food producers are required to meet standards for safety, quality, and nutrition. Therefore, food production activities intended for distribution or sale must comply with food sanitation regulations, food additives, contamination residues, and food packaging standards. The community service project focuses on the Srikandi Joint Business Group (KUB), which comprises the wives of Muslim fishermen from Pantai Glagah, Kulonprogo, Yogyakarta. The activities of KUB Srikandi include producing food products based on fish, such as shredded fish, crackers, crispy fish, nuggets, meatballs, and pre-cooked milkfish. The assistance provided involves training on creating multifunctional paper packaging that can be used for various products that are first packaged in plastic. This multifunctional paper packaging can be labeled with stickers containing information about KUB Srikandi, the type of food being packaged, nutritional content, and the producer's address. Additionally, members of KUB Srikandi are trained to make paper bags for the food purchased, serving both as a container and a keepsake for customers.