HIDAYAT, H.; SAGIR, J.; MUJAHID DAKWAH, M. . THE EFFECT OF CELEBRITY ENDORSEMENT AND BRAND IMAGE ON THE BUYING INTEREST OF SOMETHINC COSMETIC PRODUCTS (STUDY ON STUDENTS OF THE UNIVERSITY OF MATARAM): THE EFFECT OF CELEBRITY ENDORSEMENT AND BRAND IMAGE ON THE BUYING INTEREST OF SOMETHINC COSMETIC PRODUCTS (STUDY ON STUDENTS OF THE UNIVERSITY OF MATARAM). International Economics and Business Proceedings, [S. l.], v. 1, n. 1, p. 1–6, 2024. Disponível em: https://proceeding.unram.ac.id/index.php/ieb/article/view/1014. Acesso em: 27 sep. 2024.