Proceeding of International Conference on Economic Issues

ANALYSIS OF MARKETING STRATEGIES IN INCREASING CONSUMER ATTRACTIVENESS AT PT. FAJAR MAKMUR SENTOSA IN JEMBER

Yuniarti Puji — 2024-12-23

PT Fajar Makmur Sentosa is a domestic company that focuses on trading packaged cooking oil and distribution of consumer goods. This research was conducted to determine the marketing strategy used by the company in running its business. The SWOT analysis method is used to conduct internal and external evaluations that affect the company's marketing performance. Marketing mix and marketing strategy analysis are carried out to determine the company's strategy in marketing. Analysis of strategy formulation from a combination of each of these components, namely the SO strategy (Strengths and Opportunities), WO strategy (Weaknesses and Opportunities), ST strategy (Strengths and Threats), and WT strategy (Weaknesses and Threats). The results showed that PT Fajar Makmur Sentosa implemented segmentation, targeting and positioning correctly and appropriately. The marketing mix used is product strategy, price strategy, location strategy, and promotion strategy. Based on the SWOT matrix, it can be concluded that some developments through consideration of the company's internal and external factors are beneficial for the progress of PT Fajar Makmur Sentosa in the field of selling daily necessities products. The strategy of PT Fajar Makmur Sentosa is to utilize the company's internal strengths to develop products that are able to meet the needs and desires of customers more broadly.

"Empowering Young Adults through Financial Management: Implications for Achieving the SDGs Among Indonesian Students in the Philippines "

Ambar — 2024-12-20

This study explores the critical factors influencing personal financial management among Indonesian students studying in the Philippines. Effective personal financial management not only ensures individual financial stability but also contributes to broader economic sustainability, aligning with Sustainable Development Goals (SDGs) such as poverty reduction (SDG 1) and responsible consumption (SDG 12). Using a qualitative descriptive approach through surveys and interviews, the study reveals that students prioritize financial management for long-term savings, utilize technology for budgeting and investments, and face challenges like uncontrolled spending and peer pressure. These findings highlight the importance of fostering financial literacy and discipline among young adults, which can lead to more sustainable financial behaviors. By promoting responsible financial practices, this research underscores the potential of personal financial management to contribute to both individual well-being and the achievement of global sustainability targets.

"The Influence of Product Innovation and Digital Promotion on Purchase Intention in Cre4tify's Business in Semarang City "

Addin Nilla — 2024-12-20

In the era of globalization and increasingly intense market competition, product innovation is a crucial aspect of the competitive business landscape. Digital promotion is also an effective means of enhancing awareness and interest in purchasing. Meanwhile, purchase intention serves as an important indicator reflecting consumer decisions to buy. This study aims to analyze the influence of product innovation and digital promotion on purchase intention for Cre4tify's business in Semarang City. The research employs a quantitative approach, with data collection conducted through questionnaires distributed to Cre4tify consumers. The sample consists of consumers who have purchased Cre4tify products. Data for the study is collected randomly using random sampling, involving 30 respondents. Data analysis is carried out using instrument testing techniques, including validity and reliability tests, multiple linear regression analysis, t-tests, and coefficient of determination tests. The findings indicate a significant positive influence of product innovation and digital promotion on purchase intention, suggesting that higher levels of product innovation and digital promotion lead to greater consumer interest in Cre4tify products. This research provides insights for the owner of Cre4tify to continue developing product innovation and digital promotion to enhance consumer appeal and satisfaction. Based on this phenomenon, the researcher has titled the study "The Influence of Product Innovation and Digital Promotion on Purchase Intention in Cre4tify's Business in Semarang City.

Hospital Human Resource Management (HRM) Strategies in Facing Healthcare Workforce Crisis: Approaches for Efficiency and Sustainability

Annisa Puty Widaryanto — 2024-12-24

Introduction: The healthcare workforce crisis is becoming increasingly severe, impacting the quality of care and the operational sustainability of hospitals worldwide. This challenge includes workforce shortages, high levels of burnout, and the need for rapid adaptation to policy and technological changes. This study explores effective human resource management (HRM) strategies to address the healthcare workforce crisis, focusing on operational efficiency and the sustainability of hospitals in managing the ongoing workforce challenges. By employing various strategies, hospitals can not only mitigate the effects of workforce shortages but also ensure long-term sustainability and improved patient care. Key strategies include optimizing healthcare recruitment processes, enhancing workforce retention through professional development, implementing flexible work arrangements, and fostering a supportive organizational culture.
Research Methods: The research method employed is a literature review involving collecting and analyzing relevant data to support the study.
Finding/Results: The research identified three key strategies adopted by hospitals to address the workforce crisis including the development of ongoing training programs, the implementation of technology for operational efficiency, and initiatives to enhance staff well-being and retention. Additionally, the success of these strategies is highly dependent on the local context and policy support. The implications of results provide guidance for hospital management in formulating HRM policies that are adaptives and responsive to crisis, thereby maintaining the quality of healthcare services are safeguarding of the well-being of healthcare workers.

Workload Indicator Staff Need (WISN) as Workload Management Strategies for Health Workers: Literature Review

Angelica Safilia — 2024-12-20

Introduction: Health workers are at a high risk of experiencing severe distress, burnout, and both mental and physical illness. This could affect hospital outcomes, such as the quality and patient safety. Burnout among health care workers, mainly medical staff, was becoming an occupational hazard, with its rate reaching between 25% and 75% in some clinical specialties. Health managers need an effective, systematic way to make staffing decisions if they are to manage their valuable human resources well. The workload indicators of staffing need is such a method. This study aims to analyze theoretically workload indicator staff need (WISN) as workload management strategy for health workers.
Research Methods: The research method uses a literature study, by carrying out several steps, such as collecting data sources, reducing data and drawing conclusions. Data collection was carried out through secondary data from previously conducted research.
Finding/Results: The WISN method can be applied for all types of healthcare facilities in all sectors – government, nongovernmental organization (NGO) and private – and for all
personnel categories, including nonmedical ones. The WISN method is based on a health worker’s workload, with activity time standards applied for each workload component. WISN is an effective tool as a workload management strategy in healthcare facilities. However, there are challenges and unforeseen factors that can affect WISN results.

The Role of Job Satisfaction in Improving Team Productivity at Alya Hijab By Naja

Ahmad Riziq — 2024-12-20

This research discusses the role of job satisfaction in increasing team productivity at the company Alya hijab by Naja Demak and This research aims to explore the role of job satisfaction as a determining factor in increase team productivity. With the rapid development of the business world Currently, companies are required to continue to innovate and improve work efficiency. One of the ways What can be done is to understand how job satisfaction team members can get contribute to overall performance. The method used in this research is qualitative with a case study approach, data obtained from surveys and in-depth interviews with employees in various sectors. Results analysis shows that there is a significant positive relationship between job satisfaction and team productivity, where employees who feel satisfied tend to show more performance better and more effective collaboration. It is hoped that these findings can serve as a guide for managers and team leader in designing human resource management strategies that are not only focused on output, but also on employee welfare. By increasing job satisfaction, It is hoped that team productivity can increase sustainabl

ANALYSIS OF THE ROLE OF BRAND IMAGE, PRODUCT QUALITY, AND PROMOTION ON PURCHASE DECISIONS FOR IPHONE USERS AMONG STUDENTS OF THE FACULTY OF ECONOMICS AND BUSINESS AT WAHID HASYIM UNIVERSITY SEMARANG

Adam Gilang — 2024-12-20

This research examines the influence of brand image, product quality, and promotion on the purchasing decision of iPhones among students of the Faculty of Economics and Business at Wahid Hasyim University Semarang. The survey was conducted on 30 respondents who met the criteria as iPhone users, active students of the Faculty of Economics and Business at Wahid Hasyim University Semarang, and aged over 18 years. This research is quantitative in nature, with a positivist approach, and data analysis using multiple linear regression. The results show that brand image, product quality, and promotion significantly influence purchasing decisions. Brand image has a t-value of -3.067 (significance 0.005), product quality of 6.267 (significance 0.000), and promotion of 5.919 (significance 0.000). Overall, these variables have an F-value of 68.092 (significance 0.000) with an R Square value of 0.887, indicating that 88.7% of the variation in purchase decisions is explained by these factors. The remaining variation is caused by factors beyond the scope of this study.