INCREASING THE BUSINESS PERFORMANCE OF SMEs THROUGH THE ROLE OF WOMEN’S ENTREPRENEURSHIP, ECO-FRIENDLY ENTREPRENEURSHIP AND ENTREPRENEURIAL ORIENTATION
Abstract
Introduction: Indonesia has 64.1 million Small and Medium-Sized Enterprises (SMEs). Small and Medium-Sized Enterprises (SMEs) in Indonesia play a crucial role in the national economy by supplying products and services, generating employment, and serving as a source of revenue for the community. Despite their significant role in economic development, Small and Medium-Sized Enterprises (SMEs) have not made ideal contributions to sustainability. The imperative to address environmental concerns cannot be effectively managed by SMEs without a defined approach. Small and Medium-Sized Enterprises (SMEs) must adopt ecologically orientated practices (Eco-Friendly Entrepreneurship) to enhance their performance. The significance of women's roles and entrepreneurial orientation in business has become increasingly vital, particularly in the aftermath of the Covid-19 pandemic. The title "Increasing SME Business Performance through Women's Entrepreneurship, Eco-Friendly Practices, and Entrepreneurial Orientation" aims to elevate public knowledge on the importance of environmental sustainability in business operations.
Research Approach: The employed research methodology is quantitative. This study surveyed 49 female owners or managers of SMEs in Indonesia. The research procedure was conducted in many stages: problem analysis, collection of supporting papers (journals), gathering primary data, data processing through multiple linear regression using the SPSS software, and ultimately deriving conclusions and recommendations from the study. The acquired data underwent assessments for instrument feasibility, first with validity and reliability tests, followed by hypothesis testing.
Finding/Results: This study revealed that the Eco-Friendly Entrepreneurship variable did not affect company performance, whereas the other variables positively influenced it.
References
Anggraini, F., Puttri, D., Novianti, N., & Helmi, S. (2023). "Effect of Women’s Entrepreneurship Practices on Information Communication Technology (ICT) Adoption during the Covid-19 Pandemic: A Case Study in West Sumatra. https://mail.google.com/mail/u/0/?ik=2d571b95c0&view=pt&search=all&permthid=thread-f:1769941463110435755&simpl=msg-f:1769941463110…1/2
Byrne, J., Fattoum, S., & Diaz Garcia, M. C. (2019). Role Models and Women Entrepreneurs: Entrepreneurial Superwoman Has Her Say. Journal of Small Business Management, 57(1), 154–184. https://doi.org/10.1111/jsbm.12426
Fairoz, F. M., Hirobumi, T., & Tanaka, Y. (2010). Entrepreneurial Orientation and Business Performance of Small and Medium Scale Enterprises of Hambantota District Sri Lanka. Asian Social Science, 6(3). https://doi.org/10.5539/ass.v6n3p34
Gobena, A. E., & Kant, S. (2022). Assessing the Effect of Endogenous Culture, Local Resources, Eco-Friendly Environment and Modern Strategy Development on Entrepreneurial Development. Journal of Entrepreneurship, Management, and Innovation, 4(1), 118–135. https://doi.org/10.52633/jemi.v4i1.153
Ha, S.-T., Lo, M.-C., Mohamad, A. A., & Ramayah, T. (2018). Determinants of Innovation Performance among SMEs: Moderating Effect of Entrepreneurial Orientation. Global Business & Management Research, 10(2), 241–252.
Herman, L. E. (2015). Nurturing Green Product Into Globalization: Challenges And Opportunities Over Indonesian SMES. https://www.researchgate.net/publication/341310056
Hongyun, T., Kankam, W. A., Appiah-Twum, F., & Akolgo, I. G. (2019). Effect of Social Capital on Firm Performance: the Role of Entrepreneurial Orientation and Dynamic Capability. International Review of Management and Marketing, 9(4), 63–73. https://doi.org/10.32479/irmm.8108
Huq, A., Tan, C. S. L., & Venugopal, V. (2020). How do women entrepreneurs strategize growth? An investigation using the social feminist theory lens. Journal of Small Business Management, 58(2), 259–287. https://doi.org/10.1080/00472778.2019.1659679
Lebas, M., & Euske, K. (2002). A conceptual and operational delineation of performance. In Business Performance Measurement (pp. 65–79). Cambridge University Press. https://doi.org/10.1017/CBO9780511753695.006
Liang, X., Gao, Y., & Ding, Q. S. (2018). “What you measure is what you will get”?:Exploring the effectiveness of marketing performance measurement practices. Cogent Business and Management, 5(1), 1–12. https://doi.org/10.1080/23311975.2018.1503221
Lusianawati, H., Widia Nurdiani, T., & Hayati, F. A. (2023). Development of Women’s Entrepreneurship and the Role of Women in SMEs. In West Science Journal Economic and Entrepreneurship (Vol. 1, Issue 02).
Masa’deh, R., Al-Henzab, J., Tarhini, A., & Obeidat, B. Y. (2018). The associations among market orientation, technology orientation, entrepreneurial orientation and organizational performance. Benchmarking: An International Journal, 25(8), 3117–3142. https://doi.org/10.1108/BIJ-02-2017-0024
McGee, J., & Sammut‐Bonnici, T. (2015). Competitive Strategy. In Wiley Encyclopedia of Management (pp. 1–4). Wiley. https://doi.org/10.1002/9781118785317.weom120174
Murad, M., & Li, C. (2024). Impact of green inclusive leadership on employee green creativity: mediating roles of green passion and green absorptive capacity. Leadership & Organization Development Journal. https://doi.org/10.1108/LODJ-01-2024-0022
Octavia, A., Indrawijaya, S., Sriayudha, Y., . H., Hasbullah, H., & . A. (2020). Impact on E-Commerce Adoption on Entrepreneurial Orientation and Market Orientation in Business Performance of SMEs. Asian Economic and Financial Review, 10(5), 516–525. https://doi.org/10.18488/journal.aefr.2020.105.516.525
Octavia, A., Sriayudha, Y., & Zulfanetti. (2023). Peran Kewirausahaan Perempuan, Kewirausahawan Ramah Lingkungan Dan Orientasi Pasar Sebagai Variabel Yang Mempengaruhi Kinerja Pemasaran UMKM. Jurnal Samudra Ekonomi Dan Bisnis, 14(1), 76–87. https://doi.org/10.33059/jseb.v14i1.6302
Preda, G. (2013). The influence of entrepreneurial orientation and market-based organizational learning on the firm’s strategic innovation capability. EconPapers: Economics at Your Fingertips.
Rauch, A., Wiklund, J., Lumpkin, G. T., & Frese, M. (2009). Entrepreneurial Orientation and Business Performance: An Assessment of past Research and Suggestions for the Future. Entrepreneurship Theory and Practice, 33(3), 761–787. https://doi.org/10.1111/j.1540-6520.2009.00308.x
Sajjad, M., Kaleem, N., Chani, M. I., & Ahmed, M. (2020). Worldwide role of women entrepreneurs in economic development. Asia Pacific Journal of Innovation and Entrepreneurship, 14(2), 151–160. https://doi.org/10.1108/apjie-06-2019-0041
Salkind, N. J. (2012). Exploring Research (Eighth Edition). Library of Congress Cataloging. https://books.google.co.id/books?id=G0DdtgAACAAJ
Slater, S. F., & Narver, J. C. (2000). The Positive Effect of a Market Orientation on Business Profitability. Journal of Business Research, 48(1), 69–73. https://doi.org/10.1016/S0148-2963(98)00077-0
Wolf, K., & Frese, M. (2018). Why husbands matter: Review of spousal influence on women entrepreneurship in sub-Saharan Africa. Africa Journal of Management, 4(1), 1–32. https://doi.org/10.1080/23322373.2018.1428019
Ye, Q., Zhou, R., Anwar, M. A., Siddiquei, A. N., & Asmi, F. (2020). Entrepreneurs and environmental sustainability in the digital era: Regional and institutional perspectives. International Journal of Environmental Research and Public Health, 17(4). https://doi.org/10.3390/ijerph17041355
Yeniyurt, S., Wu, F., Kim, D., & Cavusgil, S. T. (2019). Information technology resources, innovativeness, and supply chain capabilities as drivers of business performance: A retrospective and future research directions. Industrial Marketing Management, 79, 46–52. https://doi.org/10.1016/j.indmarman.2019.03.008
Yu, X., Nguyen, B., & Chen, Y. (2016a). Internet of things capability and alliance: Entrepreneurial orientation, market orientation and product and process innovation. Internet Research, 26(2), 402–434. https://doi.org/10.1108/IntR-10-2014-0265
Yu, X., Nguyen, B., & Chen, Y. (2016b). Internet of things capability and alliance: Entrepreneurial orientation, market orientation and product and process innovation. Internet Research, 26(2), 402–434. https://doi.org/10.1108/IntR-10-2014-0265
Yuliana, I., Faerrosa, Lady, Maulani, M. R., Talidobel, S., Chothibul, M., & Assa’ady, U. (2023). Optimalisasi Kinerja Dimoderasi Strategi Green Marketing Pada UKM. Jurnal Komunikasi Dan Kebudayaan, 2, 121–129.
