Analysis of Digital Marketing Strategy to Increase the Number of Patient Visits in Hospitals in the Post-Pandemic Era: A Literature Review
Abstract
Introduction : In the post-pandemic era, hospitals facing significant challenges in attracting and retaining patients amid changing consumer behaviour and increasing market competition. This article aims to analyze effective digital marketing strategies to increase patient visits to hospitals through a literature review. Using a literature review of recent studies and reports, this study explores various digital techniques and tools that have proven successful in the healthcare sector, including the use of social media, content marketing, and paid advertising content.
Research Method: Data collection was conducted on academic databases, Pubmed, Scientific books and journals, Scopus and SINTA-indexed journals reviewed in the last five years. A Literature Review was used by embedding the keywords "Digital Marketing Strategies” OR “Digital Marketing”, AND “Post-Pandemic" AND "Hospital Patient Acquisition" OR "Increasing Hospital Visits”. Related publications and articles were selected to be reviewed.
Findings/ Results: The findings of this study are expected to provide strategic guidance for hospital marketing managers and health policy makers in designing and implementing effective digital platforms in the post-pandemic era. The main focus of this review is to provide recommendations for the latest digital marketing techniques that can be adopted by hospitals to increase visibility and increase patient numbers.
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